PWS_RR Billboard Advertising_Rev2_210910.pdf

R&R Billboard Advertising Campaign

PERFORMANCE WORK STATEMENT (PWS)

FOR

Mississippi Air National Guard

10 September 2021 Revision 2

1.0 General:

1.1 Scope: The contractor shall provide all management, personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph

3.0 as Government Furnished, to perform a long-term billboard advertising campaign for the MS Air National Guard, as defined in this PWS.

1.2 Background: The Mississippi Air National Guard (MSANG) Recruiting and Retention, is looking to procure advertising and marketing services in order to engage our target demographic (18-35 year old physically fit young adults) for potential recruitment into the MSANG. A multi-location billboard/sign marketing campaign is needed for continued success in driving MSANG brand awareness, increasing quality/qualified leads for recruiting efforts, and maintaining MSANG end strength at +100%. The MSANG seeks a company capable of creating/using provided branding material (based on national brand and/or call to action), and appropriate advertising space to meet the stated need.

1.3 Period of Performance (PoP): The Period of Performance shall be approximately 12 months – 30Sep2021 – 29Sep2022. Approach may be staggered depending on availability of billboard mediums in desired geographic locations. PoP may be adjusted based on budgetary constraints.

1.4 General Information:

1.4.1 Place and Performance of Services: The contractor shall be available during the hours of 8:00 am to 4:30 pm, Monday thru Friday. The contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS. When hiring personnel, the contractor shall keep in mind that the stability and continuity of the work force are essential.

Locations to interest: Hattiesburg, MS; Camp Shelby, MS; Laurel, MS; Columbia, MS;

Tylertown, MS; McComb, MS; Brookhaven, MS; Hazelhurst, MS and Leakesville/New Augusta, MS. The exact location of Billboards in these markets will be decided once a vendor is selected.

1.4.1.1 Reserved.

1.4.1.2 Reserved.

1.4.1.3 Reserved.

1.4.2 Recognized Holidays: The following are recognized United States (US) holidays.

The contractor shall provide billboards services on these days:

1.4.2.1 New Year’s Day: January 1st

1.4.2.2 Martin Luther King, Jr.’s Birthday

1.4.2.3 President’s Day

1.4.2.4 Memorial Day

1.4.2.5 Juneteenth National Independence Day: June 19th

1.4.2.6 Independence Day: July 4th

1.4.2.7 Labor Day

1.4.2.8 Columbus Day

1.4.2.9 Veteran’s Day: November 11th

1.4.2.10 Thanksgiving Day

1.4.2.11 Christmas Day: December 25th

1.4.3 Quality Control (QC): The contractor shall develop and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary (PRS).

1.4.4 Quality Assurance (QA): The Government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government will do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) or defect rate(s).

1.4.5 Reserved.

1.4.6 Physical Security. The contractor shall safeguard all Government property provided for contractor use. At the close of each work period, Government facilities, equipment and materials shall be secured.

1.4.7 Reserved.

1.4.8 Post Award Conference/Periodic Progress Meetings: The contractor agrees to attend any post award conference convened by the KO in accordance with FAR 42.5.

The KO, COR and other Government personnel, as appropriate, may meet periodically with the contractor to review the contactor’s performance. At these meetings, the KO will apprise the contractor of how the Government views the contractor’s performance and the contractor shall apprise the Government of problems, if any, being experienced.

The contractor shall resolve outstanding issues raised by the Government. Contractor attendance at these meetings shall be at no additional cost to the Government.

1.4.9 Contract Manager (CM): The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO.

The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the KO to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

1.4.10 Reserved.

1.4.11 Combating Trafficking in Persons: The United States Government has adopted a zero tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in severe forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. The contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at

FAR 22.17.

1.4.12 Reserved.

1.4.13 Data Rights. The Government has unlimited rights to all documents/materials produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.4.14 Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO. In the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may impose other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.4.15 Reserved.

2.1 Definitions:

2.1.1 Contractor: A supplier or vendor awarded a contract to provide specific supplies or service to the Government. The term used in this contract refers to the prime.

2.1.2 Defective Service: A service output that does not meet the standard of performance associated with the PWS.

2.1.3 Deliverable: Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.4 Key Personnel: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.5 Physical Security: Actions that prevent the loss or damage of Government property.

2.1.6 Quality Assurance: The Government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.7 Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.8 Quality Control: All necessary measures taken by the Contractor to ensure that the quality of an end product or service shall meet contract requirements.

2.1.9 Subcontractor: One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.2 Acronyms:

ANG Air National Guard

AT/OPSEC Antiterrorism/Operational Security CM Contract Manager DFARS Defense Federal Acquisition Regulation Supplement DoD Department of Defense FAR Federal Acquisition Regulation GFP/M/E/S Government Furnished Property/Material/Equipment/Services KO Contracting Officer NGB National Guard Bureau OCI Organizational Conflict of Interest POC Point of Contact PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program R&R Recruiting and Retention TE Technical Exhibit

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S):

The Government will provide the property, material, equipment, and/or services listed below solely for the purpose of performance under this contract:

3.1 Property: None.

3.2 Materials: None.

3.3 Equipment: None.

3.4 Services: None.

3.5 Utilities: None.

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E):

4.1 General: Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1.

5.0 Requirements: The contractor shall comply with all standards set forth in this section for contracted services:

5.1 Advertising Requirements: Contractor shall provide a multi-location billboard/sign marketing campaign in high traffic areas within the state of Mississippi.

5.1.1 Contractor shall work with MSANG R&R POC and ANG creative for all banners, billboard/sign creation, and marketing material. This shall be in-line with national ANG branding and call to action. MSANG will provide artwork with word marked NGB approved ANG logo. The contractor shall create the advertising campaign using the government provided artwork. Ads shall be full color and allow for one marketing campaign change during the period of performance, if desired by the MSANG. Proof of Screen shall be submitted to the government for review and approval prior to production and running the advertisement for public viewing.

5.1.2 Advertisements shall run on 9 locations (approx. 1 per location) operating 24hrs a day in the following desired locations: Hattiesburg, MS; Camp Shelby, MS; Laurel, MS; Columbia, MS; Tylertown, MS; McComb, MS; Brookhaven, MS; Hazelhurst, MS and Leakesville/New Augusta, MS. Billboard locations and runtimes may be staggered based on availability and maximizing visibility.

5.1.2.1 Billboard location shall not be within 50 miles of a MSANG installation.

Locations include: 172 Airlift Wing, Flowood, MS 39232; 186 Air Refueling Wing, Meridian, MS 39307; and CRTC, Gulfport, MS 39507

5.1.3 Static displays will be utilized. If static displays are not available in some locations, digital will be utilized. Ads should measure approximately 14’x48’ for billboards and 10.6’x22.9’ for posters. The size will depend on what is available in each desired location.

5.1.4 Contractor shall be responsible for hanging and sign maintenance and shall provide to the KO and R&R POC periodic updates on sign appearance and report of any visible damage to billboard/sign at least monthly.

6.0 Applicable Publications: Publications applicable to this PWS are listed below:

Publication (Chapter/Page)

Date of Publication

Mandatory or Advisory

Website

Federal Acquisition Regulation Mandatory https://www.acquisition.gov/?q=browsefar Defense Federal Acquisition

Regulation Supplement Mandatory http://www.acq.osd.mil/dpap/dars/dfarspgi/current/in dex.html or https://www.acquisition.gov/dfars

TECHNICAL EXHIBIT 1

Performance Requirements Summary (PRS)

This PRS includes performance objectives the Government will use to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

Performance

Objective Performance Standard Acceptable Quality Levels

(AQL)

Surveillance Method / By

Whom

5.1 Ad

Requirements

Multi-location static billboard/sign in the central and southern part of the state.

The contractor shall comply the standards stated in the ad requirements

Periodic checks by R&R

POC

TECHNICAL EXHIBIT 2

Deliverables Schedule

PWS Reference / Deliverable Title

Frequency Number of Copies

Medium/Format Submit To

1.4.9 Contract

Manager

Upon acknowledgement of award

1 Electronic submission

KO

5.1.1 Ad

Requirement/Proof of

Screen for government approval

Prior to displaying ad to public

1 Electronic submission

KO and R&R

POC

5.1.4 Status of sign

images and any damage

Monthly and upon request as needed

1 Electronic submission

KO and R&R

POC