Spriral_Creative_Services_Offer_Documents__Includes_Exec._Offer_and_Acceptance_.pdf

Arizona Game and Fish Department

RFP #BPM000861

Graphic Design Services Presented: March 4, 2019

Town of Queen Creek

Graphic Design Services

RFP #20-011

April 9, 2020 3:00 PM (MST)

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Statewide Marketing Services - Design Firm Services Presented to: Arizona Department of Administration

SOLICITATION No. BPM003518 Marketing - Statewide

Presented: June 1, 2021

June 1, 2021

Solicitation Review Committee Arizona Department of Administration State Procurement Office 100 N. 15th Ave. Suite 402 Phoenix, AZ 85007

RE: Solicitation No. BPM003518

Dear Solicitation Review Representative(s):

Spiral Creative Services is pleased to respond to the State of Arizona’s Solicitation No. BPM003518 for Statewide Marketing Services.

For more than 15 years, the Spiral team has been creating eye-popping marketing projects—big and small, complex and simple—for a variety of clients. Officially headquartered in Gilbert, Arizona, we all work from home offices so that we are accessible 24/7 (which is good for our clients but bad for our beauty sleep).

This presentation is a response for the Scope of Work as defined in the solicitation document under Item 5 Design Firm Services (Creative) and will serve as a means for the selection committee to better understand how the Spiral Creative Services team will approach the design and marketing challenges of various State Agencies by creating cost effective communications tools that will deliver the appropriate messages to each designated audience. Specifically, the planning disciplines Spiral can help the State create include:

• Brochures • Route guides • System maps • Direct mail • Digital and print ads •

• Multi-page reports • Flyers • Signage • Displays • Giveaways •

• Transit cards • Special event materials • Vehicle wraps • POP materials •

• Billboards • Posters • Computer aided design diagrams • Website graphics •

Program and promotional materials • and more!

Spiral Creative is a woman-owned, drug-free workplace. We practice non-discrimination and promote equal opportunity. Spiral Creative has been an Arizona State approved vendor and has been working with various Arizona State agencies since 2008, so we understand the intricacies of working with public sector entities. Spiral has made no exceptions to the Terms and Conditions specified in the solicitation.

I, Susan Geer, as the authorized representative of Spiral Creative Services, accept the stated terms and conditions as outlined in the solicitation. By signing this Letter of Transmittal, I act as an agent of the company and am authorized to bind Spiral Creative Services to contracts with the State.

The Spiral Team is excited to work with State Agency representatives on any design work that may be necessary. We assure you that we can do projects correctly, on time and on budget. You won’t have to worry about it—that will be one less problem that keeps you up at night.

We look forward to working with you.

Respectfully, Susan Geer Owner | Authorized Representative Susan@Spiral-Creative.com 602.284.2515

Request For Proposal Solicitation No.

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

100 N. 15th Ave., Suite 402 Phoenix, AZ 85007

Attachment 1: Offer and Acceptance Submission of Offer: Undersigned hereby offers and agrees to provide Marketing Services in compliance with the Solicitation indicated above and our Offer indicated by the latest dated version below:

Initial Offer 1. 6-1-21

Date Initial

Revised Offers: 2. 3. 4.

Date Initial Date Initial Date Initial

5. 6. 7.

Date Initial Date Initial Date Initial

Best and Final Offer:

8.

Date Initial

Spiral Creative Services

Offeror Company Name Signature of Person Authorized to Sign Offer

4521 E. Ford Ave. Susan Geer, Owner

Address Printed Name and Title

Gilbert, AZ 85234 Susan Geer, Owner

City, State, Zip Contact Name and Title

26-0885910 Susan@Spiral-Creative.com 602.284.2515 Federal Tax Identifier (EIN or SSN) Contact E-Mail Address Contact Phone Number

CERTIFICATION: By signature in the above, Offeror certifies that it:

1. !"##$%&'$(")*+","%-'.$-/-"%)'$-%0$.,1#&0..$&+$-11#"*-%'$2&+$.,1#&0,.%'$"%$3"&#-'"&%$&2$4.(.+-#$56.*7'"3.$8+(.+$99:;<=$>?+"@&%-A$B'-'.$56.*7'"3.$8+(.+$:CCDED$&+$

?FGFBF$HH$;9I9;<9$'J+&7/J$9;<KL

2. has not given, offered to give, nor intends to give at any time hereafter any economic opportunity, future employment, gift, loan, gratuity, special discount, trip, favor, or service to a public servant in connection with the submitted offer. Failure to provide a valid signature affirming the stipulations required by this clause will result in rejection of the Offer. Signing the Offer with a false statement will void the Offer, any resulting contract, and may be subject to legal penalties under law;

3. complies with A.R.S. § 41-3532 when offering electronics or information technology products, services, or maintenance; and

4. is not debarred from, or otherwise prohibited from participating in any contract awarded by federal, state, or local government.

ACCEPTANCE OF OFFER: State hereby accepts the initial Offer, Revised Offer, or Best and Final Offer identified by number at the top of this form. Offeror is now bound (as Contractor) to carry out the Work under the attached Contract, of which the Accepted Offer forms a part. Contractor is cautioned not to commence any billable work or to provide any material or perform any service under the Contract until Contractor receives the applicable Order or written notice to proceed from the Procurement Officer.

Contract Number:______________________________Contract Effective Date:______________________Contract Awarded Date:______________________________

Procurement Officer Signature:_______________________________________________Procurement Officer: Jennifer Wenger_________________________________

CTR056868 September 1, 2021 August 17, 2021

Solicitation No.

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

100 N. 15th Ave., Suite 402 Phoenix, AZ 85007

Attachment 2-A: Capacity of Offeror, Experience

Experience and Capacity Questionnaire The Offeror shall provide a narrative response to each question that demonstrates their understanding of the Scope of Work requirements and describes your company’s overall experience providing the services stated in this Solicitation. The State may determine your proposal is non-responsive if you do not answer all questions fully.

Instructions: Please provide a detailed response as it relates to each of the questions listed below. Ensure questions cover each category with which your firm is proposing services.

Categories Proposing Services (Mark all that apply):

General Marketing Partner

Design Firm Services(Creative) X

Production Services

Media Services

Interactive Marketing Services

Public Relations

Multicultural Focus Marketing Partner

1. Offerors shall describe the scope of Advertising Services for which they have been responsible; their experience, including number of years in business; qualifications and membership in professional associations, societies or boards; and the number of years of experience acting as a prime contractor providing Advertising Services similar to the services described. (Please ensure you provide information as it relates to each of the categories with which you are proposing services.)

Spiral Has The Experience.

The State wants experienced graphic design professionals, and Spiral delivers. Formally incorporated in 2006, but working together for much longer, the team at Spiral has what it takes to get the job done. Spiral team members are formally educated in business advertising and advertising design. Spiral not only offers the right-brain creative solution, but also provides the business practices of solid left-brain thinking. Your projects will be thoughtfully executed each step of the way and delivered on time, on budget, with no surprises. Spiral stays up to date on all the Adobe Creative Suite of products to offer clients superior creative solutioning.

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

100 N. 15th Ave., Suite 402

Spiral Has Worked With Arizona State Agencies Since 2008.

For every client and every design project we undertake, Spiral Creative Services focuses on creating a successful piece that produces an emotional link with the audience. Whether the project is a glossy promotional piece, annual report, invitation, ad campaign, signage or informational brochures—on paper or online—we approach every project by thinking it through carefully.

We accomplish this for our public sector clients as well as private businesses. A partial list of our State of Arizona clients includes:

• Arizona Attorney General’s Office

• Arizona Department of Tourism

• Arizona Department of Water Resources

• Arizona Game and Fish Department

• Arizona State Library, Archives and Public Records

• ASU Gammage | ASU Public Events

• Town of Fountain Hills

2. Provide an organizational chart for your overall organization showing each department within the organization. Offerors composed of multiple organizations or alliances shall identify all entities to be providing services to the State.

For ease of client – agency communication, Susan Geer will be the primary point of contact for the State Agency representatives. However, each person on the team is accessible by e-mail or phone should the client desire. At Spiral, we are a tightknit group and have worked together for many years. Please see the organizational chart below for clarification.

3. Please provide information regarding your experience with providing marketing for Special Populations (Hispanic, Tribal

Communities, Hard of Hearing, etc.). Please provide any relevant examples as appropriate. (Only applicable to Offerors proposing for Multicultural Focus Marketing Partner)

N/A

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

Yes No

Has any Federal or State agency ever made a finding of noncompliance with any relevant civil rights requirements with respect to your business activities? If Yes, please attach an explanation with proposal.

X

Has the Offeror, any subsidiary or intermediary company, any parent company, any holding company or any partnership in which the Offeror was a general partner or any of entity employee, owner, director, general partner, officer, or any person who owns 10% or more the entities stocks been indicted, convicted, or been a subject of a criminal investigation involving a State, Federal or Foreign felony or a crime of moral turpitude? If Yes, please attach an explanation with proposal.

X

Does the Offeror have sufficient funds to meet obligations on time under the Contract while awaiting reimbursement from the Eligible Agency? If No, please attach an explanation.

X

In the last five years has the Offeror, any subsidiary or intermediary company, any parent company, and holding company or any partnership in which the Offeror was a general partner had a license denied, revoked, suspended or provisionally issued? If Yes, fully describe the circumstances, including the other party's name, address and telephone number.

X

In the last five years has the Offeror, any subsidiary or intermediary company, any parent company, any holding company or any partnership in which the Offeror was a general partner had a contract terminated for default or for cause, or had a contract that was not renewed when additional years were available for renewal? If Yes, fully describe the circumstances, including the other party’s name, address, and telephone number.

X

In the last five years, has the Offeror, any subsidiary or intermediary company, any parent company, any holding company or any partnership in which the Offeror was a general partner had billing disputes with another State Agency of more than $10,000? If Yes, fully describe the circumstances, including the other party’s name, address, and telephone number.

X

In the last five years, has the Offeror, any subsidiary or intermediary company, any parent company, any holding company or any partnership in which the Offeror was a general partner been assessed liquidated damages of $20,000 for one incident or more than $100,000 for a Contract year or has traded or given anything of value under any of its existing or past Contracts as an alternative to paying liquidated damages in those amounts? If Yes, fully describe the circumstances, including the other party’s names, address, and telephone number.

X

In the last five years, has the Offeror, any subsidiary or intermediary company, any parent company, any holding company or any partnership in which the Offeror was a general partner been assessed any fine, penalty, claim against insurance, or performance bond penalties? If Yes, fully describe the circumstances, including the other party’s names, address, and telephone number.

X

In the last five years, has the Offeror, any subsidiary or intermediary company, any parent company, any holding company or any partnership in which the Offeror was a general partner been designated a defendant in a lawsuit in any State, Federal, or Foreign court involving its delivery, operation, maintenance, of any tree removal services?

If Yes, fully describe the circumstances, including the other party’s names, address, and telephone number.

X

In the last five years, has the Offeror, any subsidiary or intermediary company, any parent company, any holding company or any partnership in which the Offeror was a general partner had trading in the entity’s stock suspended? If Yes, fully describe the circumstances.

X

Has your organization ever gone through Bankruptcy? If Yes, when? Include the State, District and Case Number. X

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

Experience References The State intends to conduct reference checks for account references provided by Offerors. It may, at its sole discretion, contact additional clients not presented as references. Offerors shall provide at least four (4) client references for assignments that replicate or mirror the requirements of this RFP. All assignments shall be for assignments received and completed within the last five (5) years.

1. Client Company Address Contact Begin Date End Date

Arizona Game and Fish Department

5000 W. Carefree Highway, Phoenix, AZ 85086

Elaine Pittman, Creative Services Supervisor

2008 Present

Phone Number Email Address

623.236.7203 EPittman@azgfd.gov

Project Scope and deliverables, include number of resources engaged in project, timeline of project (major milestones)

Projects: Books • Brochures • Logos • Reports • Merchandise • Strategic Plans • Vision Documents • Vehicle Wraps • Tradeshow Displays • Signage • Magazines • Bookmarks • Magnets • Fliers • Calendars • More

Milestones: Client provides a design request with deadline for first proof of design option(s) supplied electronically. Client selects a design direction and requests alterations. Spiral makes changes and electronically supplies final art.

Timeline: Project schedules vary, but a deadline has never been missed.

List job positions provided and technologies utilized to supplement services.

The entire Spiral Team works with this client including Point Person/Account Representative, Creative Director and Administrative Services. Traditional communications (email, phone and video conferencing) are used to initiate, discuss, track and deliver projects from start to invoicing. The most up-to-date Adobe Creative Suite of products is used to complete the graphic design portion of each project.

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

2. Client Company Address Contact Begin Date End Date

Law Firm Clients c/o Dickinson Wright PPLC

1850 N. Central Ave, Suite #1400, Phoenix, AZ 85004

Nathalie Daum, Director of Business Development and Marketing

2007 Present

Phone Number Email Address

480.221.6006 NDaum@dickinson-wright.com

Project Scope and deliverables, include number of resources engaged in project, timeline of project (major milestones)

Projects: Advertising Branding Campaign Development • Print Ads • Digital Ads • Brochures • Containment Systems • Holiday Cards • Corporate Business Systems – Letterhead | Envelopes | Business Cards | Notecards • History Book • Attorney Bios • Recruitment Materials • More

Milestones: Client provides a design request with deadline for first proof of design option(s) supplied electronically. Client selects a design direction and requests alterations. Spiral makes changes and electronically supplies final art.

Timeline: Project schedules vary, but a deadline has never been missed.

List job positions provided and technologies utilized to supplement services.

The entire Spiral Team works with this client including Point Person/Account Representative, Creative Director and Administrative Services. Traditional communications (email, phone and video conferencing) are used to initiate, discuss, track and deliver projects from start to

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

3. Client Company Address Contact Begin Date End Date

Trout Unlimited 14939 N. 114th Place, Scottsdale, AZ 85255

Jim Walker, National Leadership Council Chair

2016 Present

Phone Number Email Address

602.741.1449 James.L.Walker@cox.net

Project Scope and deliverables, include number of resources engaged in project, timeline of project (major milestones)

Projects: Brochures • Websites • Digital Ads • Print Ads • Logos • Certificates of Appreciation • Merchandise – Lapel Pins | Dog Tags | Swag Bags | Stickers • Banners • Signage • Newsletters

• Presentation Materials

Milestones: Client provides a design request with deadline for first proof of design option(s) supplied electronically. Client selects a design direction and requests alterations. Spiral makes changes and electronically supplies final art and often oversees production of final product.

Timeline: Project schedules vary, but a deadline has never been missed.

List job positions provided and technologies utilized to supplement services.

The entire Spiral Team works with this client including Point Person/Account Representative, Creative Director and Administrative Services. Traditional communications (email, phone and video conferencing) are used to initiate, discuss, track and deliver projects from start to

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

4. Client Company Address Contact Begin Date End Date

Town of Fountain Hills 16705 E. Avenue of the Fountains, Fountain Hills, AZ 85268

James Smith, Economic Development Director

2019 Present

Phone Number Email Address

480.359.7350 JSmith@fh.az.gov

Project Scope and deliverables, include number of resources engaged in project, timeline of project (major milestones)

Projects: Advertising Campaign Development • Digital Ads • Print Ads • Scoreboard Ads • Logos • Airport Signage

Milestones: Client provides a design request with deadline for first proof of design option(s) supplied electronically. Client selects a design direction and requests alterations. Spiral makes changes and electronically supplies final art.

Timeline: Project schedules vary, but a deadline has never been missed.

List job positions provided and technologies utilized to supplement services.

The entire Spiral Team works with this client including Point Person/Account Representative, Creative Director and Administrative Services. Traditional communications (email, phone and video conferencing) are used to initiate, discuss, track and deliver projects from start to

End of Attachment 2-A

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

Attachment 2-B: Organization Profile

The State may determine your proposal is non-responsive if you do not answer all questions fully.

Firm Name Spiral Creative Services Year Established 2006

Principal Address 4521 E. Ford Ave, Gilbert, AZ 85234

Entity Type Single Member LLC # of Full-Time Employees

Parent Company (If Applicable)

N/A # of Part-Time/Seasonal Employees

N/A

Years of experience providing services similar in type as required by this Solicitation 15

Years the organization has conducted business in Arizona 15

Licenses/Certifications (Please provide copies of all Licenses/Certifications listed below)

Description Issuer Number Expiration

End of Attachment 2-B

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

Attachment 3-A: Method Proposal

The Offeror shall provide a narrative response to each question that demonstrates their understanding of the Scope of Work requirements and describes your company’s overall method of approach for providing the services stated in this Solicitation. The State may determine your proposal is non-responsive if you do not answer all questions fully.

Instructions: Please provide a detailed response to the question(s) below, ensure you provide information that addresses each of the categories with which you are proposing services for as applicable.

1. Provide a narrative response that describes your organization's overall method of approach for providing the required services as stated in this solicitation.

Spiral Is Your Full-Service Creative Partner.

It all starts with a meeting of the minds between client and agency. Spiral prefers to have honest back and forth feedback and discussions in order to deliver the best possible product that meets communication, branding and budgetary goals. We leave our egos at the door so that solid marketing and business practices prevail.

The Spiral Team enthusiastically submits this proposal to provide the State of Arizona Agencies with a robust team at their disposal to help with all the design projects that may be required. We work well with others, so whether it’s finishing the project started by an overloaded Agency employee or starting from scratch, we’re here to fill in the gaps.

As this proposal will demonstrate, Spiral has extensive experience dealing with all types of businesses, including years of working with public entities. A variety of work samples is provided, but State Agency representatives are encouraged to look online at the portfolio section of the Spiral-Creative.com website for additional information.

The Spiral Team promises accessibility, responsiveness, respect and dedication as we work to best serve our State Agency clients.

Understanding The Expectations.

It can’t be overstated: Spiral Creative Services takes pride in being a collaborative partner with our clients. In order to do this we need to have a meeting of minds, making certain that both agency and client have a common view and goal. For each project requested, Spiral makes sure that our creative team understands the client’s parameters such as:

• How many design options are expected?

• How are creative presentations to be made—in person or electronically?

• How many sets of client revisions are anticipated?

• What is the deadline for the project?

• Is Spiral going to send the job for outside production, and if so, which vendor?

• Will the client supply branding guidelines to follow?

• What is the budget for this project?

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

We Firmly Believe That Our Customer Deserves To Be In The Driver’s Seat.

No one knows your business like you do. We have ideas of how to provide a superior design service, and the best way is by listening to our clients’ needs.

How will Spiral Creative Make Your Marketing Project Successful?

Your brand is a very valuable asset. As your design partner, Spiral will help you define a project’s goal (do you want to increase your awareness? Refresh an outdated website? Communicate better with stakeholders?) Spiral encourages our clients to involve key decision makers early on to define essential strategic insight to a project.

Next, Spiral asks clients keep an open mind as we follow a series of internal methodologies to meet expectations.

Design For The Target Audience: Looking at the audience for whom a graphic design project is intended will determine the design, look and feel that a project will take. The feel of a piece designed for kids would be very different from something created for parents. People with visual impairments require Spiral to carefully consider color, contrast, type, layout and other thoughtful approaches to design. Remember: we are designing for an audience with specific likes, dislikes and needs. It Spiral’s job to help our clients view concepts through the eyes of the audience instead of personal preferences.

Clear, Direct Design: While Spiral has no “signature design look” we do follow the motto “less is more.” We design everything in a logical progression and don’t try to squeeze extra graphics elements on a page just because there is a little extra white space that needs to be “filled up.” The strength of any marketing tool is its ability to impart a complete thought or message in a short, quick and organized manner.

Design To Maximize Any Budget: Let’s face it, big budgets allow for more glitzy production possibilities, and allow Spiral Creative Services to really create a “wow” factor. We specialize in thinking beyond the obvious design solution. However, recent economic struggles have mandated that tight budgets are the norm, not the exception.

Just because a project has a smaller budget does not mean it cannot be creatively executed and thoughtfully designed. Spiral Creative Services is expert in maximizing our clients’ budgets so that the greatest impact is achieved with each project.

Quality Control Checks: For all projects, Spiral Creative Services can be on hand to carefully screen and review the quality after it leaves our shop and is in the production phase. If requested, a Spiral representative can assure quality control through print placement and press checks before a client receives the final product.

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

2. Proposals for benchmarking Advertising trends and for measuring performance.

How Do We Monitor Performance?

At Spiral, we’re all about accountability. Having defined goals and metrics in place to identify industry standards helps us help our clients. We understand that benchmarking is an ongoing process so that, together, we can monitor a State Agency’s performance against competitors to improve processes, measure a project’s effectiveness, increase customer service and satisfaction. Spiral can set goals with the State Agency for a project to help reach an objective, measurable, achievable and relevant result. We do this by working with our clients to gather internal and competitive data.

If requested by our client, Spiral can start with a plan including a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Then, together, we collect data from various sources such as websites, press releases, social media analytics and other published research. There may be opportunities to collect first hand, primary data as well. After the relevant data is collected, we start the analysis. We identify the gaps compared to the competition and what caused them. Then it’s time to implement a plan of action.

It Never Stops.

Spiral believes that in order for benchmarking and measuring performance to be most effective, it has to continue in perpetuity. We recommend regularly monitoring results and the progress made toward the tangible goals. We’re there to help every step of the way.

3. Description of how the Offeror will affect an orderly transition from the previous contractor or to the State or to another Contractor upon termination of this Contract for any reason. Include any relevant milestones and activities within those milestones.

Spiral Plays By The Rules.

Spiral has pride in our good reputation. We play well in the proverbial “sandbox” with other agencies. Spiral respects incumbent design groups and has worked in partnership with previous firms of record and multicultural marketing businesses for the betterment of our clients. Spiral believes that honest, gentle and thorough communication is key in making an orderly transition.

It’s All Yours.

Spiral Creative understands that, once the client has paid in full for the services rendered, all materials, concepts, ideas and other products completed on behalf of the client shall become the property of the State Agency and all rights will be transferred. This means, for whatever reason, if the Agency requests Spiral to turn over any artwork to another vendor, we will promptly comply.

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

4. A preliminary assessment of where the Offeror believes the State could reduce its Advertising expenses without negatively impacting quality or service level.

Reducing Expenses Doesn’t Mean Sacrificing Quality.

Spiral works with our agency clients to identify the purpose behind a proposed project. If we can make a project serve dual purposes—that’s a win-win situation. Without identifying a specific design project, it is difficult to make specific cost cutting recommendations. In general, Spiral will focus on what we can accomplish, and not spend time on what we may want to do with a particular project budget. When available, we help our clients take advantage of offered incentives and partnerships. We encourage cost savings through purchasing bulk quantities.

Spiral regularly helps our clients find less expensive suppliers and will bid out projects on our client’s behalf in order to garner the best possible pricing. And, finally, we know time is money, so our design team works quickly without sacrificing quality.

5. A preliminary proposal for calculating and identifying a cost reduction sharing program wherein you are able to share a portion of the realized savings in Advertising Services spending through bulk buying or other processes that you help the Eligible Agency realize.

We’re Up For Just About Anything!

Spiral has not participated in a cost reduction sharing program with a client to date because we believe it is our responsibility to offer our clients cost savings options as part of our service. If the State has successfully implemented a cost reduction sharing program with another graphic design firm, we’re delighted to participate!

6. Provide details regarding your agency's process for ensuring all relevant media meets the required ADA requirements (Closed Captioning, etc.)

Design For The Audience.

The creative team at Spiral always keeps a project’s audience in mind during the design process. Whether designing a website, brochure or signage, we understand ADA visual requirements. Visual needs of people with disabilities including low vision, the colorblind, seniors and cognition are taken into account. This means identifying appropriate type fonts (including Braille for signage) and sizes, being aware of contrast between text and background, the importance of having a visual focus, the inclusion of auditory options and the overall ease of each individual processing and understanding the information. Spiral follows the accepted principles of universal design to communicate the information effectively to a wide range of viewers. Spiral believes wholeheartedly in removing any potential barriers in the information we help our clients present.

Solicitation No.

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

100 N. 15th Ave., Suite 402 Phoenix, AZ 85007

7. Provide five (5) samples of work and briefly explain why the particular sample was selected. Samples may include TV Ads, Radio Ads, Print Ads, URL Address for Agency Designed Websites, Outdoor Advertisements, Logos, etc. (Not applicable to Contractors Proposing for the Media Services Category ONLY).

● Samples can be included as separate attachments, shared drive links, website links, etc. (Please ensure appropriate access is available for review).

Spiral Creative Eye Candy.

Spiral has worked hand-in-hand with various clients to create brochures, reports, signage, books, logos, magazines, displays, on-line web graphics, full advertising campaigns and one-off invitations. The following pages show five distinct samples depicting a diverse cross section of our work—projects large and small—for:

• Arizona Department of Water Resources

• Arizona Game and Fish Department

• Lewis and Roca LLP

• Town of Fountain Hills

• Trout Unlimited

There’s A Lot More To Look At!

Further examples of our work can be found online at Spiral-Creative.com by clicking on the PORTFOLIO tab and scrolling to your area of interest or clicking on the following links to be taken to specific online samples as indicated.

Print Ads: Spiral-Creative.com/Advertising

Brochures: Spiral-Creative.com/Brochures

Publications: Spiral-Creative.com/Publications

TV-Video-Radio: Spiral-Creative.com/TV-Radio

Out Of Home: Spiral-Creative.com/OutOf Home

Digital: Spiral-Creative.com/Digital

Logos / Identity: Spiral-Creative.com/Logo

Miscellaneous: Spiral-Creative.com/Misc https://www.spiral-creative.com https://www.spiral-creative.com/advertising https://www.spiral-creative.com/brochures https://www.spiral-creative.com/tv-video-radio https://www.spiral-creative.com/out-of-home https://www.spiral-creative.com/digital https://www.spiral-creative.com/latest https://www.spiral-creative.com/collateral https://www.spiral-creative.com/publications https://www.spiral-creative.com/tv-video-radio https://www.spiral-creative.com/out-of-home https://www.spiral-creative.com/digital https://www.spiral-creative.com/digital https://www.spiral-creative.com/collateral https://www.spiral-creative.com/latest

ARIZONA DEPARTMENT OF WATER RESOURCES

INFOGRAPHICS

Infographics are an increasingly popular method to impart complicated information quickly.

This sample was included because it is for a State Agency client and for an item that might be requested often by various State Agencies.

ARIZONA GAME AND FISH DEPARTMENT

BROCHURES AND REPORTS

These samples show that Spiral designs for the audience— recreational or technical—but can deliver a message with a visually memorable impact.

LEWIS AND ROCA LLP

AD CAMPAIGN AND RECRUITMENT MATERIALS

Just because a project is for a law firm doesn’t mean it has to be stuffy. Recruitment materials for younger people pop with vibrant color and an ad campaign for theater goers speaks to their lifestyles.

TOWN OF FOUNTAIN HILLS

DIGITAL AND PRINT AD CAMPAIGN

ExperienceFountainHills.org

• Unique dining

• Six golf courses

• Scenic hiking/biking

• Water sports–Saguaro Lake and Canyon Lake

• Resorts and casino gaming

EXPERIENCE THE CHARM

OF FOUNTAIN HILLS

FOUNTAIN HILLS WELCOMES

LUXURY AUTOMOTIVE ENTHUSIASTS

Join us for Concours in the Hills with more than 900 cars on display on February 8, 2020!

Fountain Hills is a fantastic place for a quick drive through the scenic Sonoran desert, or a peaceful weekend retreat.

Enjoy small town charm within the Greater Phoenix Metro Area. Close proximity to:

• PHX Sky Harbor International, PHX Mesa Gateway Airport & Scottsdale Airpark

• Six of Arizona’s Finest 18-Hole Public Golf Courses

• Saguaro Lake and Canyon Lake

• World-Class Healthcare at Mayo Clinic

• Scenic Vistas and Hiking Trails in McDowell Mountains and Tonto National Forest

• Fort McDowell Casino & Resort To find out more, visit:

ExperienceFountainHills.org or 480-816-5145

Fountain Hills o!ers an escape for locals and visitors alike, with world-class outdoor recreation.

Enjoy small town charm within the Greater Phoenix Metro Area. Close proximity to:

• Six of Arizona’s finest 18-hole public golf courses

• Scenic vistas and trails in McDowell Mountain Regional Park

• Saguaro Lake and Canyon Lake

• Fort McDowell Casino & Resort

FOUNTAIN HILLS WELCOMES

OUTDOOR ENTHUSIASTS

ExperienceFountainHills.org

These samples were included to show how an ad campaign must be thought out in advance to work on different platforms and ad sizes.

TROUT UNLIMITED

WEBSITE – BROCHURE – PRINT AD

A conservation organization needed some revitalization to appeal to a more diverse audience. The website focuses on the organization’s mission while brochures and print ads spoke to several groups that were previously underrepresented in the organization .

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

Attachment 3-B: Key Personnel Proposal

Answer all questions thoroughly in the spaces provided. Complete this form in full for each one of the Key Personnel proposed to be involved in carrying out the Work, including any applicable Subcontractor Key Personnel. This form may be duplicated as necessary.

1. Name How Long with Company

Current Position in Company How Long in Current Position

How Much Time Will be Dedicated to Contract

Susan Geer 15 years Point Person / Owner 15 years As much as is required.

What primary functions will be assigned?

As the client’s Point Person, Susan Geer will be the first contact for a client. She functions as a project manager for clients and will be the person to meet with clients and communicate to the design team.

She does copywriting, concepting, creative presentations and can often be found on hand to personally coordinate outside production if necessary.

Describe person’s experience in performing services like those that are to be assigned.

For more years than she cares to count, Susan has been handling project management for Spiral and has a strong background in consumer, business-to-business and public sector marketing. Her job description at Spiral includes cross training from left brained business dealings to right brained creative activities. Susan’s attention to detail and considerable organizational skills are a benefit to clients while her strict marketing background makes her a perfect complement to Spiral Creative Services’ creative elements.

List person’s job related training and education.

Susan graduated from Arizona State University with a degree in Business Advertising and is very involved within the Phoenix community. She is currently the State Diversity-Equity- Inclusion Chair for Trout Unlimited and sits on their National Leadership Council. Susan has served as president on the boards of the Phoenix Advertising Club and Waste Not.

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

2. Name How Long

Company

Current Position in Company How Long in Current Position

How Much Time Will be Dedicated to Contract

Gary Hill 15 years Creative Director 15 years As much time as is required.

Gary is uniquely talented in computer production, which is great because he will be the primary artist assigned to this account. When we can peel him away from the computer, Gary can be found watching the newest action flick, paying keen attention to the special effects. This gives Gary additional inspiration to create fresh design ideas for all of Spiral’s clients

He has been working with the Spiral Creative Team for over 15 years and has produced work that has been accepted into several creative annuals and directories. He has handled clients as varied as Mercedes-Benz of Albuquerque to the Salt River Pima-Maricopa Indian Community and the Arizona Attorney General’s Office. Under the Spiral Creative umbrella, Gary has created simulation board activities, print ads, brochures, magazines and books among many, many other projects.

List person’s job related training and education.

Gary stays abreast of the newest computer software so that Spiral Creative Services is always able to offer clients the most sophisticated techniques available. Formally educated with a degree in Advertising Design from Arizona State University, Gary’s talents blend together an understanding of spatial harmony and 21st century computer technology.

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

3. Name How Long

Company

Current Position in Company How Long in Current Position

How Much Time Will be Dedicated to Contract

Kirk Geer 10 years 10 years 10 years Whatever is deemed necessary

Being “behind the scenes” does not mean Kirk’s duties aren’t front and center. He is the oil that keeps the Spiral machine operating smoothly. As an overall project manager, Kirk makes sure jobs are delivered on schedule, invoiced in a timely manner and for the agreed upon pricing structure. Kirk is key in developing cost-effective plans that fit the budgetary and timeframe constraints of our client’s projects. Attention to detail and solid communication skills are what make Kirk so successful in this capacity.

Kirk’s background in applications engineering makes him a perfect left-brained asset to our right-brained team. Since joining the team, Kirk has added his own blend of pragmatism to the creative atmosphere of Spiral.

List person’s job related training and education.

Formally educated in the United States Air Force, Kirk specializes at looking at problems and solving them for clients with more efficient, cost effective or other productive means.

End of Attachment 3-B

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

Attachment 3-C: Proposed Subcontractors

Directions: List any subcontractors (parties or individuals); to include, intended use and specific qualifications.

Check “NO” if you WILL NOT subcontract any portion of the Work and will therefore be carrying out all of the Work with your own personnel.

X NO, the Offeror will not subcontract any portion of the Work.

If you WILL subcontract any portion of the Work, check “YES” below and list the names of persons or companies you propose to use as subcontractors.

1. Fill in the information for every significant subcontractor – indicate the type of work the subcontractor will perform under the Contract, and their approximate percentage of the total Contract work.

2. Provide description of quality assurance methods and quality control measures that you will use to ensure that Subcontractor work meets the Contract requirements.

3. State may demand additional information about proposed subcontractors as a precondition of award.

YES, the Offeror will use the Subcontractors listed below:

Name and Contact Information Small

Business (Yes or No)

Work to be performed? Will provide Guard Cards ( Yes or No)

% of Project

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

End of Attachment 3-C

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

Attachment 3-E: Boycott of Israel Disclosure

All materials submitted as part of a response to a solicitation are subject to Arizona public records law and will be disclosed if there is an appropriate public records request at the time of or after the award of the contract. Recently legislation has been enacted to prohibit the state from contracting with companies currently engaged in a boycott of Israel. To ensure compliance with A.R.S. §35-393.01. This form must be completed and returned with the response to the solicitation and any supporting information to assist the State in making its determination of compliance.

As defined by A.R.S. §35-393.01:

1. "Boycott" means engaging in a refusal to deal, terminating business activities or performing other actions that are intended to limit commercial relations with Israel or with persons or entities doing business in Israel or in territories controlled by Israel, if those actions are taken either:

a. In compliance with or adherence to calls for a boycott of Israel other than those boycotts to which 50 United States Code section 4607(c) applies.

b. In a manner that discriminates on the basis of nationality, national origin or religion and that is not based on a valid business reason.

2. "Company" means a sole proprietorship, organization, association, corporation, partnership, joint venture, limited partnership, limited liability partnership, limited liability company or other entity or business association, and includes a wholly owned subsidiary, majority-owned subsidiary, parent company or affiliate.

3. "Direct holdings" means all publicly traded securities of a company that are held directly by the state treasurer or a retirement system in an actively managed account or fund in which the retirement system owns all shares or interests.

4. "Indirect holdings" means all securities of a company that are held in an account or fund, including a mutual fund, that is managed by one or more persons who are not employed by the state treasurer or a retirement system, if the state treasurer or retirement system owns shares or interests either:

a. together with other investors that are not subject to this section.

b. that are held in an index fund.

5. "Public entity" means this State, a political subdivision of this State or an agency, board, commission or department of this State or a political subdivision of this State.

6. "Public fund" means the state treasurer or a retirement system.

7. "Restricted companies" means companies that boycott Israel.

8. "Retirement system" means a retirement plan or system that is established by or pursuant to title 38.

All offerors must select one of the following:

X My company DOES NOT participate in, and agrees not to participate in during the term of the Contract, a boycott of Israel in accordance with A.R.S. §35-393.01. I understand that my entire response will become a public record in accordance with A.A.C. R2-7-C317.

My company DOES participate in a boycott of Israel as defined by A.R.S. §35-393.01

By submitting this response, proposer agrees to indemnify and hold the State, its agents and employees, harmless from any claims or causes of action relating to the State’s action based upon reliance on the above representations, including the payment of all costs and attorney fees incurred by the State in defending such an action.

Spiral Creative Services

Offeror Company Name Signature

4521 E. Ford Avenue Susan Geer

Address Printed Name

Gilbert, AZ 85234 Owner

City, State, Zip Title

End of Attachment 3-E

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

Attachment 5-A: Confidential Information Designation

All materials submitted as part of a response to a solicitation are subject to Arizona public records law and will be disclosed if there is an appropriate public records request at the time of or after the award of the contract. Recognizing there may be materials included in a solicitation response that are proprietary or a trade secret, a process is set out in A.A.C. R2-7-103 (copy attached) that will allow qualifying materials to be designated as confidential and excluded from disclosure. For purposes of this process the definition of “trade secret” will be the same as that set out in A.A.C. R2-7-101(52).

Complete this form and return it with your Offer along with the appropriate supporting information to assist the State in making its determination as to whether any of the materials submitted as part of your Offer should be designated confidential because the material is proprietary or a trade secret and therefore not subject to disclosure.

STATE WILL NOT CONSIDER ANY MATERIAL IN YOUR OFFER “CONFIDENTIAL” UNLESS DESIGNATED ON THIS FORM.

Check one of the following – if neither is checked, State will assume that as equivalent to “DOES NOT”:

X This response DOES NOT contain proprietary or trade secret information. I understand that my entire response will become a public record in accordance with A.A.C. R2-7-C317.

This response DOES contain trade secret information because it contains information that:

1. Is a formula, pattern, compilation, program, device, method, technique or process, AND

2. Derives independent economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use; AND

3. Is the subject of efforts by myself or my organization that are reasonable under the circumstances to maintain its secrecy.

NOTE: Failure to attach an explanation may result in a determination that the information does not meet the statutory trade secret definition. All information that does not meet the definition of trade secret as defined by A.A.C. R2-7-101(52) will become public in accordance with A.A.C. R2-7-C317.

State may make its own determination on materials in accordance with A.A.C. R2-7-103.

If the State agrees with Offeror’s designation of trade secret or confidentiality and the determination is challenged, the undersigned hereby agrees to cooperate and support the defense of the determination with all interested parties, including legal counsel or other necessary assistance.

By submitting this response, Offeror agrees that the entire Offer, including confidential, trade secret and proprietary information may be shared with an evaluation committee and technical advisors during the evaluation process. Offeror agrees to indemnify and hold State, its agents and employees, harmless from any claims or causes of action relating to State’s withholding of information based upon reliance on the above representations, including the payment of all costs and attorney fees incurred by State in defending such an action.

Spiral Creative Services

Offeror Company Name Signature

4521 E. Ford Avenue Susan Geer

Address Printed Name

Gilbert, AZ 85234 Owner

City, State, Zip Title

End of Attachment 5-A

BPM003518

Description:

Marketing - Statewide

Arizona Department of Administration State Procurement Office

Attachment 5-B: Conformance Statements

State will not consider any exceptions unless designated on this form.

Read paragraph 6.h of the Instructions to Offerors…