Economic Development Branding & Marke�ng Services RFP Page | 1

TOWN OF ENFIELD, CONNECTICUT

REQUEST FOR PROPOSALS

ECONOMIC DEVELOPMENT BRANDING & MARKETING SERVICES

August 25, 2026

Sealed proposals for the project named above will be received at the office of the Director of Finance un�l 11:00 a.m. EST on Tuesday, October 06, 2026. Therea�er, proposals will be opened in public and read aloud or opened and read aloud pursuant to the applicable provisions of the Governor's Execu�ve Orders.

Responses received a�er that date and �me will not be accepted.

Specifica�ons and proposal documents may be obtained from Aaron Marcavitch, at telephone number

(860) 253-6391 or the Town’s website, www.enfield-ct.gov/bids.aspx.

The Town of Enfield reserves the right to accept or reject any, all, or any part of proposals, to waive formali�es or informali�es, and to make an award that is deemed to be in the best interests of the Town.

The Town is an Affirma�ve Ac�on/Equal Opportunity Employer. Disadvantaged, minority, small and women-owned business enterprises are encouraged to respond.

John A. Wilcox Director of Finance

EOE/AA

http://www.enfield-ct.gov/Bids.aspx

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STANDARD INSTRUCTIONS

1. INTRODUCTION

The Town of Enfield, Connec�cut (the “Town”), through its Office of Economic & Community Development (OECD), is issuing this Request for Proposals (“RFP”) to solicit proposals from qualified marke�ng and branding firms to develop and implement a comprehensive economic development branding and marke�ng program for the “Midtown Enfield Tax Increment Financing District” and surrounding areas.

2. KEY EVENT DATES

Event Date RFP Issued August 25, 2026 Ques�ons Due September 15, 2026 Responses Posted On or Before September 22, 2026 RFP Opening/Proposal Deadline 11:00 a.m. EST on Tuesday, October 06, 2026 An�cipated Award On or Before October 23, 2026 Commencement of Work Upon Contract Execu�on

3. OBTAINING PROPOSAL DOCUMENTS

Beginning Tuesday, August 25, 2026, RFP documents may be obtained from Aaron Marcavitch, Town of Enfield’s Director of Economic & Community Development at amarcavitch@enfield.org or from the Town’s website, www.enfield-ct.gov/bids.aspx.

4. PROPOSAL SUBMISSION INSTRUCTIONS

a. One (1) hard copy and one (1) digital copy of all proposals must be submited in a sealed envelope and received no later than 11:00 a.m. EST on Tuesday, October 06, 2026, to the following address:

Town of Enfield Atn: Director of Finance 820 Enfield Street Enfield, CT 06082

Please clearly label the package (including the shipping package if applicable):

“Proposal: Economic Development Branding & Marke�ng Services.”

http://www.enfield-ct.gov/bids.aspx

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STANDARD INSTRUCTIONS (con�nued)

Proposals must be at the office of the Director of Finance on or before the “Writen Responses Due” date no�ced in Sec�on 2 en�tled, Key Event Dates. Since all submissions must be �me and date-stamped, the Finance Department will accept proposals Monday – Friday, from 9:00 a.m. to 5:00 p.m. EST, excluding holidays. Postmarks are NOT an acceptable waiver of this policy. Correc�ons and/or modifica�ons received a�er the first proposal is publicly opened will NOT be accepted.

b. Dito marks or words such as "SAME" on the Proposal Form are NOT considered wri�ng and must not be used.

c. All informa�on must be submited in ink or typewriten. Mistakes may be crossed out and correc�ons inserted before the Public Proposal Opening deadline. Correc�ons must be ini�aled by the person signing the proposal.

d. Proposals are considered valid for ninety (90) days a�er proposal(s) are opened. Proposers may not withdraw, cancel or modify their proposal for a period of ninety (90) days a�er proposal(s) are opened.

e. Proposals must be signed by an authorized person represen�ng the legal en�ty of the firm submi�ng the proposal.

f. The inability to meet any specified requirement(s) must be stated in wri�ng and atached to the Proposal Form or writen on the Proposal Form.

5. QUESTIONS AND ANSWERS

Direct all ques�ons regarding this project to Aaron Marcavitch, Director of Economic & Community Development at amarcavitch@enfield.org by 4:00 pm EST on September 15, 2026. Responses will be posted to the Town’s website at www.enfield-ct.gov/bids.aspx on or before September 22, 2026.

6. PRESUMPTION OF PROPOSER BEING FULLY INFORMED

At the �me the first proposal is opened, each proposer is presumed to have read and be thoroughly familiar with all proposal and contract documents for this project. Failure or omission of the proposer to receive or examine any informa�on shall in no way relieve any proposer of obliga�ons with respect to their proposal.

7. INTERPRETATION OF ACCEPTABLE WORK

The specifica�ons, proposal and contract documents are to be interpreted as meaning those acceptable to the Town of Enfield. Any substan�ve changes or interpreta�ons will be issued by the Town in wri�ng as an addendum.

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8. TAX EXEMPTIONS

The Town of Enfield is exempt from Federal Excise taxes and Connec�cut Sales and Use taxes. Firms shall avail themselves of these exemp�ons.

9. INSURANCE & INDEMNIFICATION

Provider shall agree to maintain in force at all �mes during the contract the following minimum coverage. Insurance shall be writen with Carriers approved in the State of Connec�cut and with a minimum AM Best’s Ra�ng of A-/VIII. In addi�on, all Carriers are subject to approval by the Town of Enfield. Minimum Limits:

The firm awarded this proposal must provide a current Cer�ficate of Insurance to the Director of Finance PRIOR to commencement of work, with the following requirements:

a) Commercial General Liability – coverage limits for bodily injury, property damage, and personal injury, $1,000,000 per occurrence/$2,000,000 general aggregate. Include Contractual Liability. Town of Enfield shall be named as an Addi�onal Insured on a primary non-contributory basis for ongoing and completed opera�ons. Waiver of Subroga�on in favor of Town of Enfield to be provided. Per project aggregate is required.

b) Auto Liability – Combined Single Limit $1,000,000 for all owned, hired and non-owned vehicles for property damage and liability. Town of Enfield shall be named as an Addi�onal Insured.

c) Umbrella/Excess Liability - $1,000,000 Per Occurrence and $1,000,000 General Aggregate.

General Liability, Auto Liability and Workers’ Compensa�on Employer’s Liability Coverage to be listed as underlying coverages. Umbrella/Excess Liability to follow form with respect to Addi�onal Insured, and include Waiver of Subroga�on.

d) Professional Liability/Errors and Omissions - Coverage to be provided with a $1,000,000 limit Per Claim, and $1,000,000 Aggregate limits are required.

e) Workers’ Compensa�on - For all the employees employed on said Work, coverage shall be maintained in accordance with Connec�cut’s Workers’ Compensa�on Act. Waiver of Subroga�on in favor of Town of Enfield to be provided.

f) A thirty (30) day No�ce of Cancella�on applies for the Town of Enfield. If any policy is writen on a “Claims Made” basis, the policy must be con�nually renewed for a minimum of three (3) years from the comple�on date of this contract. If the policy is replaced and/or the retroac�ve date is changed, then the expiring policy must be endorsed to extend the repor�ng period for claims for the policy in effect during the contract for three

(3) years from project/service comple�on.

Excep�ons to the Town’s Insurance requirements are subject to the sole discre�on of the Town of Enfield.

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If any policy is writen on a “Claims Made” basis, the policy must be con�nually renewed for a minimum of two (2) years from the comple�on date of this contract. If the policy is replaced and/or the retroac�ve date is changed, then the expiring policy must be endorsed to extend the repor�ng period for claims for the policy in effect during the contract for two (2) years from the comple�on date.

To the extent provided by law, the Contractor shall indemnify, defend and hold harmless the Town of Enfield and all of its officers, employees, and agents from all suits, ac�ons, or claims of any character, name, or descrip�on brought for or on account of any injury or damage caused to any person or property as a result of, in connec�on with, or pursuant to the performance of the Contractor, including all costs incurred by the Town of Enfield in defending itself against such claims or ac�ons, in propor�on to the extent that the Contractor is held liable for same by an arbiter of competent jurisdic�on. As much of any money that may be due to the Contractor under the Contract as the Town of Enfield considers necessary for the purpose of such indemnifica�on or holding the Town of Enfield harmless may be retained for such use by the Town of Enfield; and the Contractor’s surety bonds may be held un�l such suit or suits, ac�on or ac�ons, claim or claims, as aforesaid, shall have been setled and un�l the Contractor has furnished to the Town of Enfield suitable evidence to that effect. Such indemnity shall not be limited by reason of any insurance coverage required under the Contract.

10. FAIR EMPLOYMENT PRACTICES

The Proposer agrees not to discriminate against any employee or applicant for employment in the performance of this proposal’s work with respect to hire, tenure, terms, condi�ons, or privileges of employment due to race, sex, age, religion, na�onal origin, or other condi�on proscribed by State or Federal law.

11. TERM OF CONTRACT

The term of the Contract shall commence on date of award and shall expire on a future date mutually agreed to by the Town and the contractor, as set forth in the Contract.

12. AWARDING THE PROPOSAL

The Town of Enfield reserves the right to accept or reject, any, all, or any part of proposals, to waive formali�es or informali�es, and to make an award that is deemed to be in the best interests of the Town.

It is the Town's policy not to award to those who owe Town of Enfield prior year(s) property taxes.

The "Proposal Awarded" date no�ced in Sec�on 2 en�tled Key Event Dates is the date the proposal is an�cipated to be awarded. It is not a date certain.

The lowest priced proposal is NOT the sole determining factor when awarded.

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13. MODIFICATIONS AND ADDENDA

The Town may, before or a�er proposal opening and in its sole discre�on, clarify, modify, amend or terminate this RFP if the Town determines it is in the Town’s best interest. Any such ac�on shall be effected by a pos�ng on the Town’s website, www.enfield-ct.gov/bids.aspx. Each respondent is responsible for checking the Town’s website to determine if the Town has issued any addenda and, if so, to complete its proposal in accordance with the RFP as modified by the addenda.

14. NON-APPROPRIATION CLAUSE

The Town’s fiscal year commences on July 1st and ends on the next following June 30th. The contract for these services will be subject to the appropria�on and disbursement of funds by the Town sufficient for the contract for these services for each fiscal year in which the Contract is in effect. The Town shall have the right to terminate the Contract in whole or in part without penalty to the Town in the event that sufficient funds to provide for Town payment(s) under the Contract are not appropriated, not authorized, or not made available or such funding has been reduced. In the event that the Contract is subject, in whole or in part, to the appropria�on and disbursement of Federal and/or State funds and such funds are not appropriated or are not disbursed to the Town, the Town shall have the right to terminate the Contract in whole or in part without penalty to the Town.

15. STANDARD CONTRACT

The Town of Enfield intends to enter into the Town’s standard contract with the successful proposer.

In the event of any conflict between this Request for Proposals (RFP) and the successful Proposer’s Proposal Form, the RFP shall prevail.

END OF STANDARD INSTRUCTIONS

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SPECIAL INSTRUCTIONS

PROJECT DESCRIPTION

The purpose of this project is to establish a cohesive, professional economic development brand for the “Midtown Enfield Tax Increment Financing District,” specifically Thompsonville and the central business district. However, this work will also inform branding and marke�ng townwide. This project should seek to strengthen:

• Business atrac�on and site selec�on

• Business reten�on and expansion

• Developer and investor engagement

• Visita�on and increased tax revenue

• Posi�ve community rela�onships

• Consistent external messaging across pla�orms

This ini�a�ve is intended to create durable tools that Town staff can maintain internally a�er project comple�on.

PROJECT SCOPE OF SERVICES

Proposers shall address all components below. Respondents may recommend phased or bundled approaches but must provide a clear cost breakdown for each element. During the contract phase, the Town of Enfield reserves the right to choose not to proceed with elements of the proposal.

Task 1: Branding & Marke�ng Study Includes:

• Brand discovery and audit

• Stakeholder interviews (businesses, developers, staff, elected officials)

• Messaging framework and value proposi�on

• Visual iden�ty system (logo, typography, color palete)

• Tagline (if recommended)

• Brand guidelines and editable templates

Task 2: Photography & Limited Video Assets Includes:

• Professional photography of commercial districts, industrial parks, riverfront

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SPECIAL INSTRUCTIONS (con�nued)

• Drone footage of community

• Limited short-form video assets suitable for web and social use

Task 3: Business Recruitment Collateral

• A one-pager describing the benefits of Enfield

• Workforce and demographic overview

• Incen�ves and assets summary

• Sector-specific profiles

Task 4: Targeted Adver�sing Development

• Development of an ad suitable for one na�onal economic development or site selec�on outlet

• Development of an ad suitable for one regional business publica�on

• Op�onal digital placement recommenda�ons

Task 5: Social Media Setup & Scheduling Tools

• Pla�orm setup

• Content templates

• Starter content library

• Scheduling tools and staff training

Task 6: Lead Genera�on / CRM Tools

• Email marke�ng pla�orm setup

• Inquiry capture tools

• Basic CRM workflow suitable for staff management

Task 7: Standalone Economic Development Website

• Dedicated economic development website (CMS-based)

• SEO and accessibility compliance

• Property and business showcase templates

• Staff-editable content structure

• Analy�cs integra�on and training

Total Project Budget:

Proposers shall provide a detailed task-based cost breakdown and clearly iden�fy op�onal or addi�ve services.

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PROPOSAL CONTENTS

Proposals must include:

1. Execu�ve Summary

2. Project Understanding & Approach

3. Detailed Scope Response (by Task)

4. Project Schedule

5. Team Qualifica�ons & Municipal Experience

6. Examples of Comparable Work

7. Cost Proposal (task-based)

8. Three (3) References

EVALUATION CRITERIA

Proposals will be evaluated using the following weighted criteria:

Criterion Weight Experience with municipal or public sector clients 25% Quality of strategic approach 25% Qualifica�ons of project team 20% Cost effec�veness 20% Clarity and completeness of proposal 10%

RESERVATION OF RIGHTS

The Town reserves the right, in its sole discre�on (and by submi�ng a proposal to the Town, each contractor agrees that the Town shall have the right in its sole discre�on) to: (a) reject any or all of the proposals received; (b) cancel this request for proposals or to change any or all terms or condi�ons of this request; (c) extend or otherwise change any dates specified in this request for proposals; (d) include addi�onal contractors in the process; (e) nego�ate with any, some or all contractors (and on differing terms); (f) disqualify or refuse to con�nue discussions with any contractor who has submited a proposal or with whom the Town has had any nego�a�ons, for any cause or without cause; and (g) accept any proposal, whether or not lower than, or on terms and condi�ons different from, the proposal submited by any other contractor.

By submi�ng a proposal, each contractor agrees further that this document is not a bid or an offer by the Town but a request for proposals and that the process of obtaining proposals described in this document is for the benefit of the Town only and not for the benefit of any other party. All proposing par�es waive any right to challenge the selec�on of any other proposing party for any reason and for no reason. This paragraph shall be deemed incorporated by reference in each proposal submited by any contractor.

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COSTS & TERMS

Each contractor shall bear all costs and expenses incurred by it in responding to this RFP. In responding to this RFP, the Town is not proposing a teaming agreement, joint venture, or other contractual arrangement.

Except as otherwise provided by law, the Town shall hold in confidence the informa�on conveyed in each proposal and shall use such informa�on solely for the purpose set forth above and reproduce informa�on only to the extent necessary for the purpose set forth above.

END OF SPECIAL INSTRUCTIONS

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PROPOSAL FORM

Under penalty of perjury and other remedies available to the Town of Enfield, the undersigned cer�fies this proposal is submited without collusion, and all responses are true and accurate. If awarded this proposal it is agreed this forms a contractual obliga�on to provide services at fees specified in the Proposer’s RFP submission and/or agreed to by the Town subject to and in accordance with all instruc�ons, proposal and contract documents, including any addenda, which are all made part of this proposal.

Signature of Authorized Person Date

Printed Name of Authorized Person

Company Title of Authorized Person

Name of Company

Address of Company

Address of Company

City, State, and Zip Code

Telephone Number

E-mail Address

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SAMPLE

AGREEMENT BY AND BETWEEN

THE TOWN OF ENFIELD AND _________________________________

This Agreement is made this _________ day of _______, 2026 by and between the Town of Enfield, a municipal corporation organized and existing under the laws of the State of Connecticut, with a principal office at 820 Enfield Street, Enfield, Connecticut 06082 (Town) and _______________________, a Connecticut (corporation/limited liability company/partnership) located at _______________________, _________________, Connecticut 06___ (Vendor).

The Town and Vendor enter into this Agreement whereby the Vendor shall provide to the Town Economic Development Branding & Marketing Services.

The term of this Agreement shall commence on the date set forth above and shall continue for the period set forth in the Request for Proposals referenced below.

The terms and conditions of this Agreement are set forth in the following documents that are attached and made a part hereto and are incorporated by reference:

1. Request for Proposals entitled “Economic Development Branding & Marketing Services”;

2. Standard Instructions entitled “Economic Development Branding & Marketing Services”;

3. Special Instructions entitled “Economic Development Branding & Marketing Services”; and

4. Proposal Form entitled “Economic Development Branding & Marketing Services”.

The Town may terminate this Agreement for convenience.

This Agreement cannot otherwise by altered, modified, amended or revised except by an instrument in writing signed by the Town and Vendor.

This Agreement shall be governed by the law of the State of Connecticut.

Vendor Name Town of Enfield

By:__________________________________ By:_______________________ [Name/Title] [Name] Town Manager