RFP 08.20.2025 Transit Advertising Agency.pdf

REQUEST FOR PROPOSALS

TRANSIT ADVERTISING AGENCY

RFP 08.20.2025

PROPOSALS DUE: Friday, September 23, 2025

Detroit Transportation Corporation

Guardian Building, 500 Griswold, Suite 2900, Detroit, MI 48226

Inquiries: www.bidnetdirect.com//detroit-transportation-corporation

INTRODUCTION AND DTC CONTACT INFORMATION

This Request for Proposals (RFP) is issued by the Detroit Transportation Corporation (DTC), located at the

Guardian Building, 500 Griswold, Suite 2900, Detroit, Michigan 48226. DTC is a quasi-public Corporation, which is responsible for the operation and maintenance of the Detroit People Mover (DPM). The Detroit People

Mover (DPM) is a fully automated transit system serving the downtown Detroit core. The system consists of a

2.9-mile single-lane elevated concrete guide way loop, twelve (12) rail cars, thirteen (13) passenger stations, and the Maintenance and Control Facility (MCF).

Request For Proposals (RFP) Title: Transit Advertising Agency

RFP Control Number: 08.20.2025

Date Advertised: Wednesday, August 20th, 2025

Date Issued: Wednesday, August 20th , 2025

Mandatory Walk Thru Date: N/A

Questions Due: Friday, August 29th, 2025, by 5:00 PM Eastern Time

Due Date and Time: Friday, September 23rd, 2025, by 5:00 PM Eastern Time

Purchasing / Procurement Division: Michele Pollock

E-mail Address: mpollock@thepeoplemover.com

Tele Number: (313) 296-9499

Project Manager: Madonna VanFossan https://linkprotect.cudasvc.com/url?a=http%3a%2f%2fwww.bidnetdirect.com%2fdetroit-transportation-corporation&c=E,1,zUIG1HoK9E9l6FPQiLvXskqnIYHmqCX-1Y1lEoKz9-1ZlgbdjOadVG7YNwGNmx8wTcatgvTJZVovcUrgxqVuLFrr6Y1EB7E66wyQTcxZoz4bLw,,&typo=1 mailto:mpollock@thepeoplemover.com

How This Document Is Structured

Section Contents

100 Instructions to Bidders/Proposers. Compliance with these is integral to submitting a successful proposal.

200 Project Overview and Statement of Work, Price Page and Evaluation Criteria

300 Terms and conditions that will be part of the contract issued to the successful vendor. DTC is funded in part by the U. S. Department of

Transportation’s Federal Transit Administration. Very little of the terms and conditions can be changed. Do not submit a proposal if you are unable to live with the terms and conditions contained in

Section 300.

500 Contractor Certifications

600 Solicitation Statistics Form

700 Work Authorization Permit (WAP) (if applicable)

800 DTC Contract Agreement Terms (Sample)

REQUEST FOR PROPOSALS

Transit Advertising Agency

PROJECT 08.20.2025

NAICS Code: 541890

DTC seeks Proposals from qualified firms to provide Transit Advertising Agency.

Proposals must be received by the Detroit Transportation Corporation, Purchasing Office via Bidnet/MITN electronically only on or before 5:00 p.m. (EST), September 23rd (Tuesday), 2025. THERE WILL BE NO PUBLIC

OPENING OF THE PROPOSALS.

Proposals are to be submitted in accordance with the DTC Request for Proposals (RFP). No proposal, once submitted, may be withdrawn for 180 days after the due date.

DTC reserves the right to postpone, accept or reject any or all proposals, in whole or in part, for sound, documentable, business reasons, subject to the rules and regulations set forth by the DTC, the State of

Michigan and the United States Department of Transportation. The successful bidder will be required to comply with applicable federal, state and local laws and regulations. Firms or individuals whose names ear on the U.S. Comptroller General’s list of ineligible contractors will not be considered. DTC affirmatively assures that no bidder will be discriminated against based on race, color, sex, age, disability, religion, ancestry, marital status, national origin, place of birth, or sexual orientation.

The DTC is on an aggressive schedule for this procurement; therefore, written questions related to this project must be received via Bidnet/MITN no later than 5:00 p.m. (EST), August 29th (Friday).

SECTION 100

INSTRUCTIONS TO PROPOSERS

101 Purpose

DTC seeks Proposals from qualified firms to provide Transit Advertising Agency for five (5) years.

The requirements for the submittal and content of Bids/Proposals, the timetable for this procurement, performance requirements, and contract terms are detailed in this Request for Bids/Proposals.

102 Due Date and Location

Bids/Proposals are due to DTC via Bidnet/MITN by: 5 pm (EST) Tuesday, September 23rd, 2025.

1. Bids/Proposals received after that date and time will not be accepted.

2. Bidder/Proposer bears total responsibility for ensuring its Bid/Proposal is complete and uploaded on time.

3. Bids/Proposals submitted by fax or email will not be considered.

4. Bidder/Proposer should comply with each and every requirement of this RFP to be considered responsive.

103 Schedule

The following schedule will be followed for this procurement:

Wednesday, August 20th , 2025

Issuance of RFP

Friday, August 29th, 2025

Deadline for questions/requests for approved equals.

Tuesday, September 23rd, 2025

Bids/Proposals Due and must be uploaded on bidnet by 5:00pm www.bidnetdirect.com//detroit-transportation-corporation

104 Length of Time Bids/Proposals Shall be good

Bids/Proposals shall be good for 180 days after the due date. This 180-day period - plus the schedule for the project - will be automatically extended by the amount of time required for DTC and, where applicable, the

Federal Transit Administration to process any Single Bid/Proposal.

105 Submittal

One (1) original completed RFP, all pages, any signed addendums and any required additional documents must be uploaded into MITN/Bidnet, www.bidnetdirect.com//detroit-transportation-corporation by the due date.

No RFP will be accepted via mail or email.

Note: it is the sole responsibility of Bidder/Proposer to determine if Addenda are issued and what, if any, part of each is of interest to Bidder/Proposer.

106 Bid/Proposal Guarantee

If this box [ ] is checked, Bidder/Proposer shall supply a Bid/Proposal Guarantee in the form of a Bid/Proposal bond, a certified or cashier’s check, or an irrevocable letter-of-credit on a solvent bank in an amount of $50.

If this box [ ] is checked, or if the project involves construction or facility improvement contracts or subcontracts exceeding $50,000, Bidder/Proposer shall supply a Bid/Proposal Guarantee in the form of a

Bid/Proposal bond, a certified or cashier’s check, or an irrevocable letter-of-credit on a solvent bank in an amount equivalent to five (5%) percent of the Bid/Proposal price.

http://www.bidnetdirect.com/detroit-transportation-corporation https://linkprotect.cudasvc.com/url?a=http%3a%2f%2fwww.bidnetdirect.com%2fdetroit-transportation-corporation&c=E,1,zUIG1HoK9E9l6FPQiLvXskqnIYHmqCX-1Y1lEoKz9-1ZlgbdjOadVG7YNwGNmx8wTcatgvTJZVovcUrgxqVuLFrr6Y1EB7E66wyQTcxZoz4bLw,,&typo=1

The Bid/Proposal Guarantee shall consist of a firm commitment accompanying a Bid/Proposal as assurance that the Bidder/Proposer will, upon DTC’s acceptance of its Bid/Proposal, execute such contractual documents as may be required within the time specified. The Bid/Proposal Guarantee shall be made in favor of DTC.

Bid/Proposal bonds must be issued by a fully qualified surety company acceptable to DTC and listed as a company currently authorized under 31 CFR, Part 223 as possessing a Certificate of Authority as described thereunder.

In submitting any Bid/Proposal, it is understood and agreed by Bidder/Proposer that the right is reserved by

DTC to reject any and all Bids/Proposals, or part of any Bid/Proposal, for sound, documentable, business reasons, and it is agreed that the Bid/Proposal may not be withdrawn for a period of 180 days subsequent to the opening of Bids/Proposals, without the written consent of DTC. It is also understood and agreed that if the undersigned Bid/Proposal should withdraw any part or all of its Bid within 180 days after the bid opening without the written consent of DTC, shall refuse or be unable to enter into the contract, or refuse or be unable to furnish adequate and acceptable Performance Bonds and Labor and Material Payments Bonds, or refuse or be unable to furnish adequate and acceptable insurance, it shall forfeit its Bid/Proposal security to the extent of DTC’s damages occasioned by such withdrawal, or refusal, or inability to enter into an agreement, or provide adequate security therefor. It is further understood and agreed that to the extent the defaulting

Bidder’s/Proposer's Bid/Proposal Guarantee shall prove inadequate to fully recompense DTC for the damages occasioned by default, then the Bidder/Proposer agrees to indemnify DTC and pay over to DTC the difference between the bid security and DTC’s total damages, so as to make DTC whole.

107 Disposition of Proposal Guarantee

If the Bid/Proposal is accepted, the Bid/Proposal Guarantee will be returned as provided in this Section.

For RFPs:

The Proposal Guarantee will be returned once it is determined that the proposal is out of the competitive range and is no longer under consideration, or at the end of 180 days, whichever comes first.

Performance Bonds and Labor and Material Payments Bonds

If this box [ ] is checked, or if the project involves construction or facility improvement contracts or subcontracts exceeding $50,000, a Performance Bond from a bonding company licensed to do business in

Michigan or a certified check, bond, cashier’s check or an irrevocable letter-of-credit, in an amount equal to

50% of the value of any contract awarded as a result of this RFP shall be posted by the successful

Bidder/Proposer with DTC prior to Notice to Proceed. This bond will be forfeited by Bidder/Proposer as partial or complete settlement of damages, as determined by DTC, should Bidder/Proposer fail to perform as contracted for.

If this box [ ] is checked, or if the project involves construction or facility improvement contracts or subcontracts exceeding $50,000, a Labor and Material Payments Bond from a bonding company licensed to do business in Michigan or a certified check, bond, cashier’s check or an irrevocable letter-of-credit, in an amount equal to 50% of the value of any contract awarded as a result of this IFB/RFP shall be posted by the successful Bidder/Proposer with DTC prior to Notice to Proceed.

The bonds may be issued by a surety company on its standard form and must be provided to DTC within twenty-one (21) days of notice that it is required.

The bonds must be written by a company authorized to write bonds in the State of Michigan and must be listed in the latest edition of U.S. Treasury Circular 570 or having a rating by A.M. Best of B+ or better, and must show sufficient bonding capacity to bond the performance required under this contract. The bonds must meet the approval of DTC's Legal Counsel.

If the contract involves the purchase of goods, then the performance bond will be returned to the manufacturer within thirty (30) days of DTC's acceptance of the goods.

108 Insurance

The successful Bidder/Proposer shall maintain throughout this assignment the following insurance coverages:

POLICY TYPE AMOUNT NOT LESS THAN

Worker’s Compensation

Employer’s Liability

Full Statutory Limits

$1,000,000.00 each accident

$1,000,000.00 each disease

$1,000,000.00 each person

Commercial General Liability $1,000,000.00 each occurrence

$2,000,000.00 Personal & Advertising Injury

$1,000,000.00 Fire and Legal Liability

$10,000.00 Medical Payment

$1,000,000.00 General Aggregate

Excess / Umbrella Liability Insurance over

Employer’s Liability, Commercial General Liability, and Auto Liability

$5,000,000.00 each occurrence

$5,000,000.00 aggregate where applicable

Comprehensive Auto Liability Combined single limit (covering all owned, hired and non- owned vehicles with property damage each personal and property protection insurance including residual liability insurance under Michigan No Fault

Insurance Law)

$1,000,000.00

If the contract involves activities covered under the following policy types, the successful Bidder/Proposer shall maintain the following additional coverage minimums:

Contractor must purchase and maintain, and will cause its subcontractors to purchase and maintain, such insurance as will protect it, DTC, the City of Detroit and their employees, agents, officers, directors, successors and assigns. All policies of insurance will name DTC and the City of Detroit as additional insureds. Contractor must require each subcontractor or consultant hired on the project to maintain adequate insurance for its job and name DTC and the City of Detroit as additional insureds. The policies must contain an agreement by the insurer that such policies will not be canceled or materially changes without at least thirty (30) days’ prior written notice to the DTC. Certificates of insurance must be submitted to DTC no later than ten (10) working days after notification of recommendation of award.

109 Minimum Specifications

The specifications contained in this RFP are the minimum specifications needed to meet DTC's needs.

110 Request for Clarification/Approved Equal (RFAE)

All requests for clarification of these specifications and for an approved equal must be received via

Bidnet/MITN no later than 5:00 p.m. (EST), August 29th (Friday).

Please note the items specified herein were selected through product comparisons and evaluation. Proposed alternates must match dimensions, finishes, performance and design features of the products specified herein.

Catalogs, product information and/or specifications must accompany all RFAEs.

Bidders/Proposers whose product or service exceeds the minimum specifications herein need not submit an

RFAE. Such Bidders/Proposers may be required to prove they exceed these minimum specifications before being awarded a contract.

The RFP Documents cannot be modified, except in writing. Verbal modifications are void and ineffective. Any changes by DTC to the RFP Documents, the Project, the Proposal submission deadline, or the Proposal opening date will be communicated via written Addendum, using the contact information on the RFP List.

111 Pre-Bid/Proposal Conference/Facility Tour

There will be a pre-Bid/Proposal conference and site visit for this solicitation as indicated in this RFP. If a conference meeting is conducted, attendance is HIGHLY RECOMMENDED. Regardless of whether a conference or tour is conducted, before submitting a Proposal, each Proposer must review the of the proposed work to arrive at a clear understanding of the conditions under which the work is to be done. The proposer will be held to have reviewed the specifications, and to have satisfied itself as to all conditions affecting the execution of the work. No allowance or extra compensation concerning any matter or thing about which the Proposer might have fully informed itself, will be allowed.

112 Presentations

DTC may ask Proposer to explain elements of its Proposal.

113 Inquiries

Questions and answers will be posted in MITN/Bidnet by August 29, 2025. DTC will respond to questions and inquires within 5 business days.

114 Clarifications, Approved Equals, Supplements

Clarifications, approved Equals and other supplements to this RFP may be issued to modify, change or clarify one or more points in MITN/Bidnet. All parties who request the RFP must be registered in MITN/Bidnet.

Bidders/Proposers are reminded to read and adhere to such supplements as compliance with them is integral to having the Bid/Proposal reviewed. Supplements will also be posted in MITN/Bidnet.

115 Form of Bid/Proposal

All forms must be filled in, signed and otherwise executed as indicated and all pages of the RFP and additional required documents must be uploaded on bidnet. Failure to do so can result in the Proposal being declared

"unresponsive".

115.1 Explanations (Written and/or Oral)

Should a Proposer find a discrepancy in or omissions from these specifications or should he/she be in doubt as to their meaning, he/she shall at once make inquiry of DTC.

115.2 Alternate Proposals

Alternate proposals may be submitted by the Proposer - at his/her discretion and risk - to achieve the essential purpose and intent of these specifications at a lower cost, without increasing DTC's risk or exposure. Such alternate proposals must be clearly identified and prominently labeled as such. DTC is not obligated to accept or review any alternate proposal.

115.3 Withdrawal of Proposal

No Proposal will be allowed to be withdrawn for a period of 180 days after it has been opened by DTC. The length of time Proposals shall be good - plus the schedule for the project - will be automatically extended by the amount of time required for DTC and, where applicable, the Federal Transit Administration to process any

Single Proposal.

115.4 Consideration of Proposal

For RFPs Only, no information will be released about any Proposer or Proposal until a contract award is made, and only by written request to DTC’s General Manager.

115.5 Rejection or Acceptance of Proposal

DTC reserves the right to accept or reject any or all Proposals, and any parts of any Proposal for sound documentable business reasons. In awarding a contract, DTC reserves the right to consider all elements entering into the question of determining the responsibility of the Proposer. Any Proposal which is incomplete, conditional, obscure, or which contains additions not called for, or irregularities of any kind, may be cause for rejection of the Proposal. In case of any discrepancy between the price written in the Proposal and that given in figures for any item, the price in writing will be considered as Proposal.

115.6 Unacceptable Proposals

No Proposal will be accepted or contract awarded to any person, firm, or corporation that is in arrears or is in default to DTC or the City of Detroit upon any debt or contract, or that is a defaulter as surety or otherwise upon any obligation to said DTC or has failed to perform faithfully any previous contract with DTC.

116 Right to Perform Pre-Award Survey

DTC retains the right to review the apparent low proposer’s production schedule and past delivery performance to determine responsibility.

117 Single Bid/Proposal

In the event of a single Proposal response, this solicitation will be automatically converted to a negotiated purchase which shall require Proposer to negotiate a fair and equitable price. DTC retains the right to request certifiable cost analysis data which Proposer must provide. DTC reserves the right to negotiate an adjustment in Proposer's price if warranted by said analysis.

118 Reserved

119 Disadvantaged Business Enterprise Utilization N/A

This contract is subject to the requirements of Title 49, Code of Federal Regulations, Part 26, and Participation by Disadvantaged Business Enterprises in Department of Transportation Financial Assistance Programs. DTC's

FY 2024-2026 overall goal for DBE participation is 5%. Use of DBE firms for support functions (e.g. delivery, installation, and training) is one way to achieve this goal.

The successful Bidder must demonstrate its “good faith efforts” to meet DTC’s overall goal. "Good faith efforts" to achieve this participation are defined in Contractor Certifications in Section 500 of this RFP.

Contractor shall not discriminate on the basis of race, color, national origin, or sex in the performance of the contract. Contractor shall carry applicable requirements of 49 CFR Part 26 in the award and administration of this DOT-assisted contract. Failure by any contractor to carry out these requirements is a material breach of contract, which may result in the termination of the contract or such other remedy as DTC deems appropriate.

Each subcontract the contractor signs with a subcontractor must include the assurance in this Section (see 49

CFR 26.13(b)).

Invoicing for DBE firms must be separately identified on prime contractor’s bills.

DBEs must be registered by the Michigan Department of Transportation. The Michigan Unified Certification

Program DBE directory and forms are available at www.michiganucp.org. DTC will accept the DBE certification from other transit properties that comply with DBE federal regulations.

120 Award of Contract

The award will be made to the responsive and responsible offeror who’s Proposal represents the Best Value to DTC, according to the criteria listed in the RFP.

DTC may reject all Proposals for sound, documentable, business reasons. A responsive Proposal is one which complies with the terms, conditions and specifications of this RFP. A responsible Bid/Proposal is one submitted by a company or joint venture possessing the capability and capacities to perform as required by this RFP.

DTC reserves the right to award one, more than one or no contracts as DTC deems to be in its best interests.

If an RFP, DTC further reserves the right to make an award on the basis of an original Proposal(s) without any negotiating with any offeror.

http://www.michiganucp.org/

121 Contractual Terms and Conditions

The terms and conditions of any contract that results between DTC and the successful Proposer are discussed in Section 300.

122 Cost of Preparation

All costs incurred by any Proposer prior to Notice to Proceed will not be reimbursed by DTC.

123 Additional Information, Rejection

Because offers can at times be ambiguous in its solicitation documents, DTC reserves the right to request additional information before making an award. DTC also reserves the right to seek clarification from any offeror about any statement in its Proposal that DTC finds ambiguous. DTC may undertake such investigations as it deems necessary to determine the ability of each Bidder to perform the work, and the Proposer shall furnish to DTC all such information and data as DTC may request for this purpose.

DTC may require the Proposer to submit any of the following information before the submission deadline, or as a condition to entering into any contract: (1) Proposer’s performance record; (2) the address and description of the Proposer’s permanent place of business; (3) an itemized list of the Proposer’s equipment;

(4) description of any project which the Proposer has constructed in a satisfactory manner; (5) Proposer’s financial statement; (6) a breakdown of the Proposal submitted, including a listing of the subcontractor's names for each service proposed to be used for this project; (7) such additional information as will satisfy DTC that the Proposer is adequately prepared to fulfill the contract.

DTC reserves the right to reject any Proposer if the evidence submitted by, or investigation of, such

Bidder/Proposer fails to satisfy DTC that such Proposer is properly qualified to carry out the obligations of the contract and to complete the work contemplated in this RFP.

DTC reserves the right to reject any and all Proposals without prior notice; to waive informalities and technicalities; to extend deadlines without notice; to negotiate directly with only those respondents deemed to be qualified according to the criteria in this RFP; and to enter into one, more than one, or no contracts as it shall deem to be in its best interests, and to award to other than the lowest price proposals.

Proposals will not be considered if the bid bond is not submitted with the proposal and the Buy America certification is not completed and submitted with the bid/proposal.

124 Terminology

The terms “proposal" and "proposer"; "Request for Proposals" and "RFP"; are used interchangeably throughout this RFP, unless expressly designated as "RFP only". Similarly, the terms "DTC", "buyer", "purchaser" and "Corporation" are used interchangeably. All terms, including "his" and "his/her", are used in a gender-neutral manner.

125 Late Bids/Proposals

Late bids/proposals will not be accepted.

126 Protests

It is the policy of DTC to prepare specifications that are not discriminatory in nature. All solicitations are to be open and free to all competing vendors whereby all have a reasonable chance to be successful and awarded a contract.

If a vendor feels that a particular solicitation is unfair for whatever reasons, the following procedure must be followed to register a proper protest and said procedure shall be a part of all solicitations:

STEP 1 Protest must be made in writing and addressed to the General Manager no later than (1) three (3) days before the scheduled Proposal due date, (2) three (3) days after the

Bid/Proposal opening, or (3) three (3) days after contract award, as applicable. Such protest must cite what the solicitation was for, and for what reason the protest is lodged.

STEP 2 The General Manager shall make all reasonable attempts to resolve the protest prior to the

Bid/Proposal opening or award of a contract, as applicable, and reserves the right to reschedule the same if, at her discretion, deemed necessary. The General Manager must make a decision no later than ten (5) working days from the date the protest is lodged.

STEP 3 If the protest is not satisfactorily resolved at Step 2, the person or firm making the protest may request a hearing with its legal counsel and DTC, with DTC's legal counsel serving as arbitrator on the matter. Request for such a hearing must be made within 15 working days of the original date the protest was filed.

The decision at Step 3 shall be final and binding on all parties. If the vendor believes that DTC did not follow the above process, he/she may appeal to the Federal Transit Administration as follows:

Office of Program Management

Federal Transit Administration

Suite 320

200 West Adams Street

Chicago, IL 60606

(312) 353-2789

The Federal Transit Administration will hear appeals only where a local protest procedure does not exist or where the local procedure was not followed.

127 Certifications Bidders/Proposers shall execute certifications pertaining to:

• Cost Proposal

• Hold Harmless Agreement

• Representations and Certifications

• Exceptions to Terms and Conditions

• Addendum Certification

• Non-Conflict of Interest Certification

• Name, Legal Status, and Authorizing Signature

• Certification of Procurement Integrity

• Free Competition Bidding Affidavit

• Bid/Proposal Guaranty& Security

SECTION 200

PROJECT OVERVIEW AND STATEMENT OF WORK

201 Project Overview

For over 37 years, the Detroit Transportation Corporation (DTC), owner and operator of the Detroit People Mover (DPM), has continued to provide elevated public rail transportation with the People Mover, running above Detroit’s core business district. The DPM continues to fulfill its original purpose as a transit system that connects riders to destinations. There are 13 stations, located around the 2.9-mile track, also provide access points to employment, retail, dining, entertainment, conventions, and tourism and support the larger regional public transportation network.

The DPM is soliciting bids from agencies interested in selling advertising space on the trains, in the stations and on the cement columns that hold up the guideway. The sale of these spaces will generate revenue for both the DTC and the agency awarded the contract." The contract shall be for five (5) years.

Scope of Work / Technical Specifications

A. Vendor agrees to solicit advertising for all available assets authorized by this agreement. The DTC reserves the right to determine the size, type, location, and method of attachment for all exterior and interior advertisements. See attached sample wraps and DPM Station Domination Advertisement Brochure. Currently, the DTC assets available include:

a. A fleet of four (4) trains - totaling eight (8) cars, two (2) cars per train,

b. Thirteen (13) available stations,

c. ~200+ cement columns that hold up the People Mover guideway. Currently, these columns are available for artwork sponsorship only and will expand into advertising; an explanation is provided further in this document.

B. The intent of this solicitation is to maximize revenues generated by the sale of transit-related advertising media on the assets listed above. The successful proposal should also display creativity when presenting the sponsorship opportunities for artwork on the columns.

C. DTC must oversee and approve the installation of advertisements on its property.

D. DTC retains the right to use advertising space each year for self-or-cooperative promotions. Notice of such will be provided to the vendor in a timely manner.

E. Vendor shall collaborate with approved Sub-Contractors for the installation and removal of advertisements on DTC’s assets.

F. DTC will provide the Awarded Vendor and/or its Sub-Contractors the right and access to DTC’s facilities to complete installations. Before the DTC grants access the Awarded Vendor must:

a. Submit all required paperwork and documentation, such as the DTC Work Authorization Permit (WAP), prior to any work beginning.

b. Check-in before entering and upon leaving DTC premises with the on-duty maintenance supervisor,

c. Provide reflective safety vests and company identification badges for its employees to be always worn, observing all safety rules,

d. Use a clearly identifiable vehicle for purposes of entering DTC property,

e. Conduct all its work on DTC property at times arranged by the DTC.

f. Be aware of DTC hours so do not interrupt DTC operations or DPM service when installing or removing ads.

G. DTC shall provide quarterly reports to the vendor containing passenger counts and other relative information for its use in selling advertising space. If needed, the vendor may request more frequent reporting by DTC.

H. Vendor agrees to observe and obey all applicable laws, ordinances, rules, and regulations that exist. The phrase “rules and regulations” includes the DTC or any other entity control over operations of the vendor.

I. All permits, licenses, and inspections required by Municipal, County or State authorities shall be obtained, maintained in force, and paid for by the vendor.

J. Vendor agrees to send the DTC Controller and Project Manager a statement at the end of each month that contains the following data:

a. Gross billings,

b. Accounts receivable,

c. Calculation of net billings,

d. The collections for each month.

e. A statement of size and type of display as contracted by each advertiser.

K. The format will be agreed upon by DTC and the Awarded Vendor. This communication shall include remittance to the DTC for the amount due. Communication and remittance are due within twenty (20) calendar days after the end of said month.

L. Vendor shall keep complete, true, and active records of its business under this agreement. Said records shall be available for inspection or audit by the DTC or its authorized agent to verify monthly statements and payments at any reasonable time throughout the period of this agreement.

M. Vendor further agrees to submit to the DTC, upon request, annual financial reports and projections intended to completely inform DTC Controller and Project Manager of the vendor’s activities on behalf of DTC.

N. Vendor promises and agrees it will sell advertising or display space only upon uniform forms of contracts, copies of which shall be kept in file with DTC.

O. Advertising rates will be published, and a copy of said rate shall be kept on file with DTC throughout the term of this agreement.

P. Vendor agrees with DTC’s use of unsold and unobligated space. Any such unsold and/or unobligated space may be used by vendors for display, free of charge, of public, charitable (501c3 designated), displays with DTC’s consent and approval.

Q. Terms and conditions for the sale of advertising shall be at the sole discretion of DTC, subject to terms and conditions of this agreement.

R. Advertising reasonably construed to cause clear and present danger to the DTC by riot, illegal gathering, undue congestion or blockage of streets, highways, arterial and alleys, or which any other way shall create a clear and present danger, upon written request of the DTC General Manager, will be promptly removed by the vendor. Vendor will not sell advertising of any kind that violates local, state, and federal laws, ordinances, rules, and regulations.

S. Vendors should not contract or allow public service advertising or any type of advertising that does not produce revenue consistent with commercial rates unless space for such advertising is available due to lack of paid advertising. The DTC

General Manager reserves the right at any time to demand removal of all public service advertising sold on a scale of less than commercial rates.

T. In the event operation of the DPM is interfered with by reason of strikes, floods, earthquakes, acts of God or public enemy, thereby causing loss of income to the vendor, the vendor’s minimum guarantee shall be reduced during each quarter in which such event occurs, based upon the proportion of the number of days such occurrence is in effect to the total number of days in each quarter.

U. Vendor agrees to maximize the revenue for advertising space on DTC property. DTC reserves the right to review the vendor’s performance in respect to maximizing the revenue for advertising and shall cancel the contract if the vendor does not perform in the best interest of DTC. Special events that allow the vendor to capitalize on revenues, such as the

“North American International Auto Show”, the “Detroit Ford Fireworks”, or the “America’s Thanksgiving Parade” are critical to the financial stability of DTC and must be treated in such a way as to increase revenue potential.

V. Vendor agrees to indemnify DTC against loss by always providing a bond in the sum of $150,000.00, guaranteeing that all monies collected by the vendor properly due DTC will be paid to DTC promptly in the manner provided by this agreement. The vendor agrees to furnish DTC a copy of the referenced bond with DTC as the named insured. Said bond shall contain a provision prohibiting cancellation without thirty (30) days’ notice to DTC.

Section 2: Train Wrap Requirements – Attached documents with specific information about Train Wraps, size and specific requirements, layouts, time Train Wraps will remain, etc. are included in this document and labeled as “Train Wrap Specifications”.

A. Vendor will notify the DTC Marketing Manager of a proposed advertiser, length and term of contract and the cost of the contract. If DTC does not elect to exercise its right to first refusal, the Vendor may enter into an advertising agreement consistent with the information provided in the notification.

B. Exterior advertising (vehicle wrap) shall be limited to the sides only on the active train fleet. Wraps may include partial decal/die cut covering of the windows with no more than 30% total coverage. Any portion of said wrap located on the windows requires a perforated vinyl. The DTC requires that the vinyl wrap be approved manufactured material to control variables that could cause exterior damage to the vehicle through the removal process.

C. Advertising material is limited to the sides of the cars only and may not be placed:

a. Over air/exhaust vents such that the air cannot pass through the material,

b. Over bi-parting service doors unless the material is cut to allow the opening of such doors,

c. Over mechanical access panels unless the material is cut to allow opening of such panels,

d. Over emergency lights, door lights, fog lights or headlights,

e. Over any portion of a vehicle in a manner that interferes with the safe operation of the vehicle.

D. Wrapped vehicles need to include the vehicle number into the design of the graphics on designated location the side of each vehicle.

E. Wrapped installations will be scheduled during a predetermined time agreed upon by the vendor doing the installation/removal and the DTC’s Director of Maintenance. This time is at night during the out-of-service hours and should not cause the vehicles to be out of service for more than two (2) days.

F. If a delay of more than two (2) days occurs, the Vendor and/or Sub-Contractor may be assessed a $1,500.00 “Out of

Service” fee for each succeeding day the vehicle is out of service.

G. DTC reserves the right to schedule wrapped vehicles and to refuse a wrapped vehicle scheme that is considered objectionable as determined by the DTC.

H. Vendor will provide written notification to the DTC Marketing Manager at least four (4) weeks in advance of the need to prepare a vehicle for wrapping. Three (3) weeks prior to the deadline for completion of the application, the Vendor/Sub-

Contractor will provide DTC with the layout of the advertiser’s design for DTC’s approval.

I. Vendor/Sub-Contractor shall ensure that all advertisements are manufactured, installed, and removed in accordance with current industry standards. The previous display must be removed before application of a new display.

J. Vendor/Sub-Contractor will be responsible for the cost of restoring the exterior surfaces of the DTC property to their original condition prior to installation of the advertisement. The adhesive used to apply the vinyl type advertisement shall not cause damage to DTC property.

K. If the DTC determines that damage has occurred and is caused by the Vendor/Sub-Contractor activities under this contract, the Vendor will be duly notified in writing. The DTC will be the sole judge in determining the extent of repair needed to restore the damaged area(s) back to a condition before such damage occurred. The DTC will not proceed with repairs for 72 hours after notification to the Vendor to enable the Vendor/Sub-Contractor time to inspect the damage, if so desired.

L. DTC will invoice the Vendor/Sub-Contractor for the full dollar cost (plus a 25% administrative overhead charge) to repair any damage to the DTC property resulting from application or removal of the vinyl.

M. Vendor shall keep full, complete, true, and active records of its business under this agreement. Said records shall be available for inspection or audit by the DTC or its authorized agent to verify monthly statements and payments at any reasonable time throughout the period of this agreement.

N. Vendor further agrees to submit to the DTC various annual financial reports and projections intended to completely inform the DTC Controller of the vendor’s activities on behalf of the DTC.

O. Vendor agrees it will sell advertising or display space only upon uniform forms of contracts, copies of which shall be kept in file with the DTC. Advertising rates will be published, and a copy of said rate shall be kept in file with the DTC throughout the term of this agreement.

P. Vendor agrees to allow the DTC to use unsold and unobligated space as provided in item G hereof; and provide further, any such unsold and/or unobligated space thereafter remaining may be used by vendor for display, free of charge, of public, charitable (501 c 3 designated), and/or editorial displays.

Section 3: Detroit People Mover Stations Advertising Availability – Attached documents with specific information about Station Wraps, size and specific requirements, layouts, time Station Wraps will remain, etc. are included in this document and labeled as “Station Wrap Specifications”.

• Times Square Station Interior/Exterior

• Michigan Station Interior/Exterior

• Fort/Cass Station Interior/Exterior

• Huntington Place Station Interior Only

• Water Square Station Interior/Exterior

• Financial District Station Interior/Exterior

• Millender Center Station Interior - Platform Only

• Renaissance Center Station Exterior - Pedestrian Bridge and Platform Only

• Bricktown Station Interior/Exterior

• Greektown Station Exterior - Platform Only

• Cadillac Center Station Interior/Exterior

• Broadway Station Interior/Exterior

• Grand Circus Park Interior/Exterior (Provisional)

A. Vendor/Sub-Contractor shall have rights to place DTC approved advertising upon identified areas subject to the terms and conditions set forth in the Request for Proposal.

B. Vendor will be responsible for fabrication, mounting and installation for the approved advertising display structures at the designated locations on the platform, ramp levels and exteriors of the stations.

a. The specifications for these units are intended to obtain quality components that are durable, maintenance-free, vandal resistant, easily installed and repaired, and provide value to transit users and advertisers.

b. All materials will be compatible with existing surfaces and finishes.

c. Suspended signage or freestanding kiosks should not change the basic station profile or walkway clearances at

People Mover Stations.

d. Any exceptions must be reviewed and approved by the DTC.

C. Proposed advertisements in the stations and exterior facades are subject to compliance with local, state, and federal laws, ordinances, and regulations, as well as DTC property and easement agreements with the property owners.

D. Proposers must be knowledgeable of all city ordinances, state codes, and permit procedures as it pertains to placement of advertising and signage.

E. Prior to the initial installation of any of the advertising displays, DTC will approve the exact location for placement. The

Vendor must provide specific details regarding time, labor, and materials for future consideration.

a. Vendor may recommend advertising display systems to DTC, provide samples, and identify the manufacturers of systems and their components.

b. Illuminated panels must have lighting that is self-contained within the unit, wiring that is concealed including all sources of illumination.

c. Flashing lights or electronic signboards will not be allowed.

F. Surface areas of the Detroit People Mover stations vary based upon their design. Most station’s interiors share uniformity with their finished surfaces. The installation of the displays shall not compromise the integrity of the tile/ceramic artwork located on the walls of each station.

G. Surfaces available for display of advertising may include:

a. Brushed Steel Surface – Column Supports, Stairway, Landings

b. Concrete Surface (Unvarnished) – Platforms, Floors, Ramps, Stairwells

c. Painted Metal Surfaces – Walls, Exterior Rail Panels

d. Concrete – Walls, Floors

e. Glass - Windows

H. Vendor/Sub-Contractor shall ensure that all advertisements are manufactured, installed, and removed in accordance with current industry standards with each ad shall be displayed properly and present a sharp, clear, and clean appearance.

I. No “layering” of advertisements is permitted. This means that the previous display must be removed before application of a new display.

J. DTC will invoice the Vendor/Sub-Contractor for the full dollar cost (plus a 25% administrative overhead charge) to repair any damage to DTC property resulting from application or removal of the vinyl or other contract activities.

a. The Vendor/Sub-Contractor shall pay such invoices to the DTC within thirty (30) days upon receipt.

K. Vendor/Sub-Contractor will be responsible for the cost of restoring the exterior surfaces of the station to their original condition prior to installation of the advertisement.

a. The adhesive used to apply the vinyl type advertisement shall not cause damage to DTC property. If the DTC determines that damage has occurred and is caused by the Vendor activities under this contract, the Vendor will be duly notified in writing.

b. The DTC will determine the extent of repair needed to restore the damaged area(s) back to a condition before such damage occurred.

c. DTC will not proceed with repairs for 72 hours after notification to the Vendor/Sub-Contractor allowing the

Vendor time to inspect the damage.

L. Vendor will be compliant with all other terms and conditions of the contract, failure to reimburse DTC in the manner set forth above, for damage to the DTC property, may result in termination of the contract.

M. In the case of expiration or termination of the contract, any remaining surface damage due to contract activities must be repaired within the period agreed upon by DTC and Vendor.

Section 4: Column Wrap Sponsorships – Attached documents with specific information about Column Wrap Sponsorships, size and specific requirements, layouts, time Column Wraps will remain, etc., are included in this document and labeled as “Column Wrap Specifications”.

A. Column Wraps currently are limited to “Sponsorship” only.

B. The DTC has been in contract negotiations with the City of Detroit to allow for advertising on the 200+ cement columns that hold up the People Mover guideway. At this time, the city has agreed to allow for “artwork” to be displayed on these columns until parameters for allowable advertising are established.

C. Sponsorship opportunities were created that allows for an advertiser to “sponsor” artwork for a predetermined cost.

With this sponsorship, the advertisers’ name only will be displayed above the artwork on the column.

D. The size of artwork is: 8’ H, from the sidewalk X 13’ W and will cover the column.

E. The size of the ‘sponsor’s name’ is: 2.5’ X 13’ and it is located above the artwork.

F. Artwork displayed on a column must be approved by DTC prior to installation.

Section 5: Quality Control Plan

A. Vendor should develop and implement a Quality Control Program that ensures the advertising materials installed on DTC property always remain in good condition.

B. The Quality Control Program shall be submitted and approved by the DTC Marketing Manager prior to commencement of work under this contract.

C. Vendor will be required to remove immediately, but no later than 24 hours from notice given by the DTC, any graffiti on the advertisement.

D. Any DTC property containing an advertisement that is damaged, defaced, or marked with graffiti that is not repaired, corrected, or removed by the Vendor as required above, shall be considered unsuitable for revenue service and the

Vendor will be assessed liquidated damages.

E. DTC uses standard washing equipment for cleaning the vehicles. The DTC shall not be responsible for damage done to advertising because of cleaning the vehicles.

F. DTC shall approve all advertising, exhibit material, or any other display and their style and manner of presentation prior to placement of such ads.

a. Advanced written approval by DTC is required before any advertising displays are placed on any DTC property.

b. The DTC’s determination to approve or disapprove advertising will be based guidelines set forth in this RFP.

c. Advertising design and content shall be provided to the DTC for approval at least thirty (30) days prior to the first date of anticipated advertising.

G. The Vendor should have a comprehensive understanding of all City Ordinances, including any Temporary Ordinance that exists. The Vendor should not pursue advertisements, exhibits material, announcements, or any other display for goods or services for placement which, to the knowledge of the Vendor, are in violation of such ordinances and are any of the following:

a. False, misleading, or deceptive.

b. Defamatory or likely to scorn or ridicule a person or group of people.

c. Libelous, slanderous, or obscene, or pornographic.

d. In advocacy of imminent lawlessness, violent action, or firearms.

e. Promotes alcohol or tobacco products if not permitted by local, state, and federal ordinances or laws.

Disclaimers regarding responsible driving and health hazards from smoking may be applicable.

f. Political advertisements.

g. Infringements of copyright, trade dress, service mark, title, or slogan.

h. Piracy.

H. Reasonable proof or clarification of statements contained in any advertisement, exhibit material, announcement, or any other display may be required by the DTC Marketing Manager, and as such, shall be submitted to the DTC for approval.

I. Vendor will immediately remove any display, sign, poster, or other advertising material from DTC property that the DTC deems objectionable as described in section G above, upon written demand of the DTC.

a. Such removal shall be at the Vendor’s sole cost and expense.

b. If such matter is not resolved within 24 hours of receipt of written demand, DTC may remove said material or display, and Vendor will pay any labor costs (plus a 25% administrative overhead fee) incurred by such action.

c. The DTC shall not be held responsible or liable for any damage to the advertising displays removed.

Section 6: Qualifications

A. The successful bidder will have the minimum of the following qualifications:

a. Licensed to do business in the State of Michigan.

b. Three (3) years of experience providing advertising sales services.

c. Provide resumes of the company principals, and a list of client references.

B. Vendor will assign an account executive as a primary contact and provide for a “back up” account executive for the duration of this project.

C. Maintain a local office facility and workforce capable of administering this service.

D. Demonstrate the financial capacity to provide specified services and to produce maximum revenue for DTC.

E. The bidder shall provide a copy of their most recently audited financial statement along with relevant information about their company.

202 Evaluation Selection Criteria

A. DTC Selection Committee, which will include members of the DTC staff who will review and screen the proposals submitted according to the criteria set forth below:

a. The proposed compensation structure will maximize revenues to DTC,

b. Evaluate the experience/qualifications of the proposer’s firm and key personnel, and subcontractors if applicable,

c. Evaluate the proposed detailed Work Plan,

d. Evaluate the proposed Quality Control Program,

e. Validate the proposer has the proper business relationships that can provide services to maximize DTC advertising revenue.

B. The Selection Committee will then review and discuss these evaluations, combining the individual scores to arrive at a composite technical score for each firm.

C. At this time, the committee may award the contract to a vendor based upon the technical scores.

D. If the committee determines there are firms that received scores found to be in the “competitive range,” they may decide to hold oral interviews, inviting select firms to participate. Upon completion of the interviews the committee will select a vendor to be awarded the contract.

E. The Vendor chosen will be notified and an Agreement for Professional Services with DTC drafted and then presented to the DTC Board of Directors for final approval.

F. Upon receipt of this approval, the agreement will be signed by both parties, DTC…