DPM_Station Domination Brochure_v20240213 FINAL.pdf
PDF 815 KB Posted
- Attached to
- Transit Advertising Agency
- Solicitation number
- 08.20.2025
- Issued by
- Wayne County, Michigan
About this file
The document is a Station Domination Advertisement from the Detroit People Mover, detailing advertising opportunities across multiple transit stations in downtown Detroit. The program allows advertisers to completely wrap various station areas in vinyl with custom designs, offering exposure during both general periods and major events. Stations available for advertising include Financial District and Broadway, Michigan/Fort-Cass/Bricktown/Cadillac Center, Millender Center, Renaissance Center, Huntington Place, West Riverfront, Greektown, Grand Circus Park, and Times Square.
Pricing varies by station and event status, with general pricing ranging from $5,000 to $10,000 per month and event pricing ranging from $7,000 to $15,000 per month. Major events for 2024 include the NFL Draft, Grand Prix, and Jazz Festival. Additional one-time costs are determined by the total square footage of vinyl wrapping, paid directly to a DPM-approved vendor for production, installation, and removal. Advertisers are required to have a comprehensive walk-through with the Marketing and Advertising Manager to customize their campaign, with contact initiated through mvanfossen@thepeoplemover.com. The program emphasizes creative, immersive advertising that engages potential customers and makes a lasting impression on Detroit's diverse population.
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Other files
| File | Type | Posted |
|---|---|---|
| Lions train wrap IMG_0681.JPG | JPG image | |
| RFP 08.20.2025 Transit Advertising Agency.pdf | ||
| Station Photo - Broadway, Music Hall wrap.pdf |
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Text version
STATION
DOMINATION
ADVERTISEMENT
DETROIT PEOPLE MOVER PAGE 2
About Advertising at any of the Detroit People Mover stations through our “Station Domination” program offers unparalleled exposure to your brand. The Detroit People Mover, an iconic part of the city’s landscape, sees significant foot traffic, making it a prime location for impactful advertising.
Customizable The unique setup of the People Mover stations allows for creative, immersive advertising that engages potential customers in ways traditional ads cannot. Our flexible advertising options allow for tailored campaigns to match your brand’s unique message and goals.
The following pages are most of the areas available to be wrapped, however we are open to your ideas and letting your creativity be reflected in the wrap you design.
Process To ensure the perfect fit for your campaign, a comprehensive walk-through with our Marketing and Advertising Manager is required. Following this consultation, we provide a final quote, tailored to encompass all aspects of your specific advertising needs. Email mvanfossen@thepeoplemover.com to get started!
Partner with Us Embrace the opportunity to make a lasting impression on Detroit’s diverse and dynamic population.
Station Domination is not just advertising; it’s a statement. Join us in this exciting journey and see your brand thrive in the heart of Detroit.
General Information
STATION DOMINATION ADVERTISEMENT
Financial District and Broadway
* Major events for 2024 include: NFL Draft; Grand Prix; Jazz Festival.
** Cost determined by vendor and based upon the total square feet covered. This one-time cost is paid directly to the DPM approved vendor selected for the production, installation, and removal of the vinyl.
DETROIT PEOPLE MOVER PAGE 3
$15,000/month
EVENT PRICING
During select, major events* taking place downtown, the Advertiser will pay DPM $15,000 per month, per station; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
$10,000/month
GENERAL PRICING
During times when there is no major event taking place, the Advertiser will pay DPM $10,000 per month, per station; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
Wall HeadersLarge Lobby WallStairway Wall Sections
Exterior Entrance WindowsEntrance Lobby Windows
DETROIT PEOPLE MOVER PAGE 4
Wall HeadersLarge Lobby WallStairway Wall Sections
Exterior Entrance WindowsEntrance Lobby Windows
Michigan, Fort/Cass, Bricktown, and Cadillac Center
$5,000/month
GENERAL PRICING
During times when there is no major event taking place, the Advertiser will pay DPM $5,000 per month, per station; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
$7,000/month
EVENT PRICING
During select, major events* taking place downtown, the Advertiser will pay DPM $7,000 per month, per station; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
* Major events for 2024 include: NFL Draft; Grand Prix; Jazz Festival.
** Cost determined by vendor and based upon the total square feet covered. This one-time cost is paid directly to the DPM approved vendor selected for the production, installation, and removal of the vinyl.
$10,000/month
GENERAL PRICING
During times when there is no major event taking place, the Advertiser will pay DPM $10,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
$15,000/month
EVENT PRICING
During select, major events* taking place downtown, the Advertiser will pay DPM $15,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
* Major events for 2024 include: NFL Draft; Grand Prix; Jazz Festival.
** Cost determined by vendor and based upon the total square feet covered. This one-time cost is paid directly to the DPM approved vendor selected for the production, installation, and removal of the vinyl.
DETROIT PEOPLE MOVER PAGE 5
Millender Center
AlcoveStation Interior WindowsStation Interior Windows
Platform Wall of WindowsPlatform Entrance
GENERAL PRICING
During times when there is no major event taking place, the Advertiser will pay DPM $10,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
$15,000/month
EVENT PRICING
During select, major events* taking place downtown, the Advertiser will pay DPM $15,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
* Major events for 2024 include: NFL Draft; Grand Prix; Jazz Festival.
** Cost determined by vendor and based upon the total square feet covered. This one-time cost is paid directly to the DPM approved vendor selected for the production, installation, and removal of the vinyl.
DETROIT PEOPLE MOVER PAGE 6
Renaissance Center
Pedestrian Bridge
Station Entrance WallExterior Building Windows
GENERAL PRICING
During times when there is no major event taking place, the Advertiser will pay DPM $10,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
$15,000/month
EVENT PRICING
During select, major events* taking place downtown, the Advertiser will pay DPM $15,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
* Major events for 2024 include: NFL Draft; Grand Prix; Jazz Festival.
** Cost determined by vendor and based upon the total square feet covered. This one-time cost is paid directly to the DPM approved vendor selected for the production, installation, and removal of the vinyl.
DETROIT PEOPLE MOVER PAGE 7
Huntington Place
Platform ColumnsPlatform Walls
Station Entrance Header Large Side Wall - RightLarge Side Wall - Left
$5,000/month
GENERAL PRICING
During times when there is no major event taking place, the Advertiser will pay DPM $5,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
$7,000/month
EVENT PRICING
During select, major events* taking place downtown, the Advertiser will pay DPM $7,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
DETROIT PEOPLE MOVER PAGE 8
* Major events for 2024 include: NFL Draft; Grand Prix; Jazz Festival.
** Cost determined by vendor and based upon the total square feet covered. This one-time cost is paid directly to the DPM approved vendor selected for the production, installation, and removal of the vinyl.
West Riverfront
Platform Marquee Wall
Knee WallWalking Ramp Windows
GENERAL PRICING
During times when there is no major event taking place, the Advertiser will pay DPM $5,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
$7,000/month
EVENT PRICING
During select, major events* taking place downtown, the Advertiser will pay DPM $7,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
DETROIT PEOPLE MOVER PAGE 9
* Major events for 2024 include: NFL Draft; Grand Prix; Jazz Festival.
** Cost determined by vendor and based upon the total square feet covered. This one-time cost is paid directly to the DPM approved vendor selected for the production, installation, and removal of the vinyl.
Greektown
Pedestrian Bridge Windows
Platform Windows, Headers and ColumnPlatform Windows and Headers
Pedestrian Bridge
GENERAL PRICING
During times when there is no major event taking place, the Advertiser will pay DPM $10,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
$15,000/month
EVENT PRICING
During select, major events* taking place downtown, the Advertiser will pay DPM $15,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
* Major events for 2024 include: NFL Draft; Grand Prix; Jazz Festival.
** Cost determined by vendor and based upon the total square feet covered. This one-time cost is paid directly to the DPM approved vendor selected for the production, installation, and removal of the vinyl.
DETROIT PEOPLE MOVER PAGE 10
Grand Circus Park
2nd Floor Lobby Wall2nd Floor Columns
Exterior Entrance Windows Stairway Landing Wall1st Floor Lobby Wall
Stairway Header
GENERAL PRICING
During times when there is no major event taking place, the Advertiser will pay DPM $5,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
$7,000/month
EVENT PRICING
During select, major events* taking place downtown, the Advertiser will pay DPM $7,000 per month; plus a one-time cost** to wrap, in vinyl, the selected areas within the selected station.
DETROIT PEOPLE MOVER PAGE 11
* Major events for 2024 include: NFL Draft; Grand Prix; Jazz Festival.
** Cost determined by vendor and based upon the total square feet covered. This one-time cost is paid directly to the DPM approved vendor selected for the production, installation, and removal of the vinyl.
Times Square
Lobby Wall
Stairway Headers and WallLobby Windows
Let’s Work Together Email mvanfossen@thepeoplemover.com to get started!
The Detroit People Mover is downtown’s automated transit system, which provides accessible public transportation, plays a significant role in the attraction of conventions and tourism, and serves as an iconic, elevated steel ribbon tying together businesses, entertainment, and the community while creating an experience that is safe, reliable, and memorable.
File details come from the government source that posted it. Updated .