Questions Responses for HSCG23-11-R-PAE003.docx

Questions and Responses Regarding

HSCG23-11-R-PAE003

The questions are verbatim from the submissions received. The responses were developed based upon understanding the questions to the best of our ability. Italicized area(s) is information provided for clarity.

1. Reference: Sections 5.3.7 Lead Generation items 5.3.7.4 – 5.3.7.10; pages 23 – 24

A. Question: What is the historical number of direct mail pieces mailed per year?

Response: Mailing effort varies from year to year, from 1,600,000 to 4,000,000.

Mailings quantities were:

(a) 2010: 4,013,097

(b) 2009: 4,009,550

(c) 2008: 3,000,122

(d) 2007: 2,000,000

(e) 2006: 1,600,000

B. Question: Are there targeted months that would see a higher than average volume?

Response: The highest targeted months have been September through December and February and March.

C. Question: What is the highest expected volume in a single month?

Response: The highest expected volume is 4,000,000. In November/December 2010 mailings were 4,013,097 pieces.

D. Question: Is there a geographic focus for pieces mailed, and if so what areas see the most concentration?

Response: Geographic focus is approximately 150 miles of our recruiting offices. Concentration usually depends on the nature/priority of the mailing effort and which recruiting offices would be responsible for achieving that priority mission. The list of the ROs can found on gocoastguard.com, find a recruiter page.

E. Question: Can the Government please provide a description of a “standard” or typical mailing piece?

Response: Historically CGRC has mailed postcards, DVD/mailers and direct mailer brochures.

2. Reference: Multiple Sections, Key Personnel – Alternate Project Manager

A. 1.3.1.1 Project Manager, pg. 10: The Project Manager shall be a single point of contact for the Contracting Officer and the Contracting Officer’s Technical Representative (COTR). The name of Project Manager, and the name(s) of any alternate(s) who shall act for the Contractor in the absence of the Project Manager, shall be provided to the Government as part of the Contractor's proposal. During any absence of the Project Manager, only one alternate shall have full authority to act for the Contractor on all matters relating to work performed under this IDIQ contract. The Alternate Project Manager shall be one of the other Key personnel designated for this contract. (See PWS 1.4)

B. 1.4.1 Key Personnel, pg. 11: The following personnel are designated as Key for this IDIQ contract: Project Manager, Alternate Project Manager, Account Executive, Creative Director, and Media Director. Minimum qualifications for Key personnel are listed in Attachment I of this PWS.

C. 3.2.4 Oral Presentation, pg. 29: (3) Attendees at the Oral Presentation: Government personnel who are involved in evaluating proposals and/or are part of the source selection process will attend the Oral Presentation. The Offeror shall only invite the proposed Project Manager, proposed Alternate Project Manager, Account Executive, Creative Director and Media Director to conduct the actual presentation.

D. Attachment I Personnel Qualifications, 1.0 INTRODUCTION pg. 65: The following represents the minimum educational and experience requirements for the Key Personnel identified in section 1.4 of the Performance Work Statement.

Question: Please clarify the discrepancies in describing the Key Personnel – Alternate Project Manager.

Item A & B: States Alternate PM shall be one of the other key personnel.

Item B (think this should be C): Appears to describe Attendees at the Oral Presentation as 5 distinct people.

Item D: Lists PM and Alternate PM as having the same education and experience qualification requirements, which would not be the case if one of the other key personnel was the Alternate PM.

Response: Offeror’s have a choice. One of the other three key personnel, beside the Project Manger, can serve as the Alternate Project Manager if they meet the same qualification requirements. If the Offeror selects this option, the offeror’s proposal should clearly state this fact. Or, the Offeror may select another person to be the Alternate Project Manager; this too should be clearly stated. If they choose a 5th person to be the Alternate PM, that person must meet the same requirements as the Project Manager.

3. Reference: Attachment IV Part (Past) Performance Reference Questionnaire (PPRQ) Section E – Key Personnel, page 71

Question: Management Supervisor has been listed as Key Personnel but has not been referenced previously in the RFP document. Is the referencing the Account Executive?

Response: Management Supervisor is the same as Project Manager.

4. Reference: Section 4.0 CONTRACTOR FURNISHED PROPERTY, pg. 17 & 3.4.2 ORAL PRESENTATIONS, pg. 29

Question: To support Oral Presentations, can the USCG provide Born Ready campaign research, creative strategy, print, digital, and visual campaign products as mentioned in 3.0 (Government Furnished Property and Information)?

Response: No, USCG will provide Born Ready campaign research, creative strategy, print, digital, and visual campaign products as mentioned in 3.0 (Government Furnished Property and Information) upon contract award. Offeror will use Needs Statement information to guide their efforts to meet Oral presentation requirement.

5. Reference: Section Base Period & Options, pg. 4-8

Question: Under Item No. and Services, the CLIN is described X0001 Media Support Services but is defined as encompassing all Advertising Support Services. Is the estimated number of hours based solely on media campaigns, or the performance of all services described in the PWS?

Response: 00001X refers to other recommended labor categories that may be added to supplement existing labor categories. Media labor hour category estimates are 00001D, 00001S & 00001T. 00002A is the Other Direct Costs estimated for media purchases.

6. Reference: Section, Base Period and Options; pages 4-8

A. Question: A standard commission or fee on media billings is expressly not permitted under ODCs; is hourly compensation for media labor categories expected to fully substitute for this form of standard fee?

Response: Yes, the media labor categories and the estimated labor hours with the offerors proposed fee are to be all inclusive to plan, place & monitor media. The government will not pay commission fees for media buys.

B. Question: Is a commission/fee in lieu of media labor charges negotiable by the contractor?

Response: No; the contractor shall notify media vendors that the government will not pay commission fees for media buys.

7. Reference: Section 3.4.2 ORAL PRESENTATIONS, pg. 29

Question: How far in advance of the oral presentation will an electronic copy of the presentation need to be supplied to the contracting specialist?

Response: Electronic copies from all offerors are to be provided to the Contract Specialist No Later Than 10 January 2011 by 2:00 PM Eastern.

8. Reference: Section: N/A

Question: Can the Government provide a historical media allocation, corresponding to the provided historical annual ODC for Media?

Response: Historical contracted media allocation (does not include direct mail or local advertising media allocated in support of recruiting offices)

(a) FY 2010- $3.9 million

(b) FY2009- $1.9 million

(c) FY2008- $5.1 million

(d) FY2007- $3.4 million

(e) FY2006- $8.4 million

9. Reference: Section 5.2.6.2 Marketing Research Analysis

Question: Can the Government provide the most recent USCG’s pre-training recruit survey referred to in this section?

Response: Yes, refer to the attached document.

10. Reference: Section: SF1449, pg 1-8 Attachments II-IV, pg. 67-74

Question: Can the government please provide SF1449 and attachments 2-4 as word documents or pdf’s with editable fields?

Response: SF 1449 will not be provided as a word document, attachments 2-4 are attached to this document as a word document.

11. Reference: Section 5.3.6 Convention Support

A. Question: Can the FY09 and FY10 conferences/conventions that the USCG Recruiting Command activated at be provided?

Response: USCG Recruiting Command did not contract for convention space through the advertising contract in FY 09 & FY 10.

B. Question: Has an FY11 schedule of conferences/conventions been prepared that the successful contractor will be required to execute upon award of the contract, or will it be the responsibility of the incoming contractor to evaluate and recommend this schedule?

Response: No, offerors shall be notified via task order when CGRC would request convention support.

C. Question: Does USCG Recruiting Command have existing exhibit properties (GFP) that the contractor may be asked to use to activate at exhibits? If so, can a description and photos of the exhibit property(s) be provided?

Response: No, USCG Recruiting Command does not have existing exhibit properties that the contractor may be asked to use at exhibits.

12. Reference: Section 5.3.7 Lead Generation

A. Question: What form of lead generation is currently used at conventions/conferences (ref. Sec. 5.3.6) – paper BRC cards or electronic lead collection system?

Response: USCG Recruiting Command does not currently have a lead collection system for use at conventions/conferences.

B. Question: What level of lead reporting detail and frequency will be required of the contractor?

Response: The contractor is not required to provide lead reporting.

13. Reference: Section Attachment V

Question: What is USCG Recruiting Command’s FY11 accessions mission (enlisted active; enlisted reserve; officer)?

Response: Active Duty enlisted: 3250; Reserve enlisted: 1320; Officer: 180

14. Reference: Section 5.3.7 Lead Generation

A. Question: What is the frequency of email direct marketing campaigns?

Response: CGRC has implemented one email direct marketing campaign within the last five years targeted to College Student Pre-commissioning Initiative (CSPI) students at Historically Black College & Universities (HBCUs) and Hispanic Service Institutions (HSIs).

B. Question: What is the volume of emails for each campaign?

Response: 10,000

15. Reference: Section 1.2 Background

Question: What incumbent information will be released?

Response: The prior contractor, Cossette Communications, notified the Coast Guard on April 26, 2010 that Cossette decided to close down its New York office due to economic and market conditions.

16. Reference: Section number 3.2.3; Page number 26 of 74, Preparation and Submission of Written Proposals This section states, in part, “Offeror’s proposal shall be written in a clear, concise manner, clearly demonstrating the Offeror’s approach to satisfy the solicitation’s requirements.” (Italics added for emphasis.) Sub-section 3.2.3.1 lists three sections to be included in Volume I: (1) Technical Capability/Relevant Corporate Experience, (2) Key Personnel, and (3) Past Performance Information.

A. Question: Should the Offeror detail their technical approach to satisfying the solicitation’s requirements in Volume I, or only in the Oral Presentation?

Response: The Offeror should detail their technical approach to satisfy the solicitation’s requirements in Volume I. The Offeror shall provide relevant corporate experience that demonstrates the offeror’s technical capability and success to meet and/or exceeds the requirements in the Performance Work Statement (PWS) paragraph 5.0.

B. Question: If our technical approach should be included in Volume I, should it be included in “Section 1 – Technical Capability/Relevant Corporate Experience”?

Response: The offeror’s technical approach should be included in Volume I, Section 1 – Technical Capability/Relevant Corporate Experience.

17. Reference: Section number 3.2.3.1; Page number page 26 of 74, Preparation of Volume I – Technical Capability, Key Personnel and Past Performance Information; (2) Key Personnel This section states, in part, “The Offeror shall provide one a completed Personnel Data Forms – (PDF’s) for each key personnel labor category listed in the PWS with their resume. A Personnel Data Form is included in the solicitation as Attachment II…” Question: Please confirm that only the key personnel listed on Attachment II – Project Manager, Alternate Project Manager, Account Executive, Creative Director and Media Director – are required to have a resume submitted along with a completed PDF.

Response: Yes, the key personnel that are required to have a resume submitted along with a completed PDF are Project Manager, Alternate Project Manager, Account Executive, Creative Director and Media Director.

18. Reference: Section number 3.2.3.1; Page number page 26 of 74, Preparation of Volume I – Technical Capability, Key Personnel and Past Performance Information; (2) Key Personnel This section states, in part, “The Offeror shall provide one a completed Personnel Data Forms – (PDF’s) for each key personnel labor category listed in the PWS with their resume.”

Question: Can non-key personnel resumes be submitted?

Response: They are not requested at this time and will not be evaluated.

19. Reference: Section number 3.2.3.1; Page number page 26 of 74, Preparation of Volume I – Technical Capability, Key Personnel and Past Performance Information; (3) Past Performance Information This section states, in part, “The Offeror shall submit the following information for both the Offeror and its proposed subcontractors (if applicable). (a) Offerors shall provide information on at least three (3) previous relevant Government contracts…”

Question: Does this mean that the prime contractor should submit information on at least three (3) contracts, and each subcontractor should submit information on at least three (3) contracts?

Response: The Offeror shall submit information for both the Offeror and its proposed subcontractor(s) if the offeror is using subcontractor(s) to fulfill the relevant experience requirements.

20. Reference: Section number 3.2.3.2; Page number page 28 of 74, Preparation of Volume II – Pricing Proposal and Administrative Information; (2) A Completed SF 1449 This section states, “A completed SF 1449.”

Question: The SF 1449 on page 1 reads “Offeror to complete blocks 12, 17, 23, 24 & 30.” Please confirm that by completing blocks 12, 17, 23, 24 and 30 satisfies “a completed SF 1449” or do all blocks need to be completed?

Response: Completing blocks 12, 17a & 17b, 23, 24 and 30 constitutes a completed SF 1449.

21. Reference: Section number 3.2.3.2; Page number page 28 of 74, Preparation of Volume II – Pricing Proposal and Administrative Information, (3)

This section states, in part, “Offerors may add other recommended labor categories or to supplement existing labor categories to more accurately reflect the Offeror’s proposed labor mix.”

Question: When recommending other labor categories – in addition to the existing labor categories - should the allocated hours for these other categories be reflected separately or should they be added to the total amount?

Response: Other labor categories can be added or substituted to the existing labor categories and should be included in the total amount. Offerors are advised to maintain the estimated total number of hours.

22. Reference: Section 3.2.3.1 sub-section 3a page 26 wherein it states “Offer shall submit the following information for both the Offeror and its proposed subcontractors (if applicable).”

Question: Does the prime and all subcontractors need to submit 3 separate past performances each?

Response: The Offeror needs to submit a total of three past performance information submissions. If the offeror is using subcontractor(s) to fulfill the relevant experience requirements, then the subcontractor(s) experience would fulfill one of the three past performance information submissions.

23. Reference: Section 3.2.3.2 preparation of volume II, pricing proposal and administration sub-section 7 page 28.

Question: Will the Government allow vendors to use their approved and awarded GSA schedule fixed adder applicable to ODCs in place of applicable material handling and G&A rates?

Response: No

24. Reference: Section 1.2 Background; page 9

Question: Cossette Communications is identified as the previous contractor for this requirement; however, it is understood that a bridge contract for this requirement was awarded during 2010 to another vendor. Can the government please identify the company, period of performance, and value of the bridge contract?

Response: Campbell Ewald, period of performance through 8/17/2011, $4,242,321.62.

25. Reference: Section 5.3.7 Lead Generation; page 23

Question: There is no mention of a need to provide inquiry and lead qualification or distribution to the appropriate recruiter. Shall this type of work be needed under this contract?

Response: No, however in some media purchases, lead parameters may be requested, when they may improve targeting.

26. Reference: Section 3.2.3.1 Preparation of Volume I; page 26, 27

A. Question: Please clarify the past performance requirements:

1) Three (or more) past performances for the prime

2) Three (or more) past performances from the prime and each subcontractor; or

3) Three past performance references from the entire team (prime and subcontractors) Response: Refer to response to questions 19 and 22.

B. Question: Is there a maximum number of past performance references that can be submitted:

Response: No

C. Question: Is the offeror required to submit three past performance references from each proposed subcontractor?

Response: Refer to answers to questions 19 and 22.

D. Question: Due to the relatively short proposal turnaround time, will the government extend the deadline for PPRQ submissions to coincide with the overall proposal due date of 12/16?

Response: The due date for submission of the Past Performance Reference Data (Attachment III) and the Past Performance Reference Questionnaire (PPRQ) is extended to 16 December 2010, by 2 PM Eastern time. The completed documents are to be sent via email to wayne.a.brim@uscg.mil. Refer to Amendment No. 1.

27. Reference: Section 3.2.4 Oral Presentation; page 29

Question: In consideration of the government and industry’s time and investment, will the government be selection the most highly qualified firms to present at orals or will all those that submit their intent to bid and a written proposal by the 12/16 deadline be given the opportunity to present at orals?

Response: All those that submit their intent to bid and a complete proposal package in accordance with the RFP will be given the opportunity to present at orals.

28. Reference: Section 3.2.6 Proposal Submission; page 31

Question: Is hand delivery of proposals acceptable?

Response: Yes hand delivery of proposals is acceptable.

29. Reference: Section 5.3 Image Advertising

Question: Is the Offeror expected to create/produce/develop all media advertising including television advertisements:

Response: The Offeror is expected to create/produce/develop media advertising including television advertisements.

30. Reference: Section 5.3.5 Print Development and Production Support

Question: What is the estimated volume of materials we need to produce?

Response: The contractor will be notified through individual task orders of the print development and production support required.

31. Reference: Section 5.1 Account Management

Question: What systems (databases/accounts management) are currently in place to manage advertising outreach/coordination with other agencies: If none, is the Offeror expected to bring/develop new systems?

Response: There are no databases/accounts management systems currently in place to manage advertising outreach/coordination with other agencies. There is no requirement for the offeror to bring/develop new systems to manage advertising outreach/coordination with other agencies.

32. Reference: Section 5.3.7.8, Question: Does the COTR provide mailing lists to the Offeror?

Response: Generally the COTR will provide mailing lists to the awardee; however the contractor may be tasked to provide mailing lists when government list data is not available. If so, contractor will be notified through task order of the requirement to do so.

33. Reference: Section 5.3.4.2

Question: Is the Offeror responsible for writing content of scripts or any translation work?

Response: Yes, when so directed by task order.

34. Reference: Section Schedule, pages 4-8

Question: Because the estimated number of hours assumes the same level of effort over the duration of the contract (base year plus option years), does this mean that there will be no new campaigns and that all support is related to the “Born Ready” theme/campaign created in 2009?

Response: No, the hours estimated provides the offeror a historical basis in order for the offeror to develop an hourly labor estimate. This does not mean that there will not be new campaigns. Currently, the CG Recruiting Command wants to the contractor to continue developing the Born Ready campaign.

35. Reference: Section 1.1, Scope; Pg 9

Question: What goals (ie. by percentage of force) does the Coast Guard have by ethnicity and gender?

Response: The CG RC recruiting ethnicity and gender objectives are 40% minority and 30% female recruits.

36. Reference: Section 1.5 Background; Pg 9

Question: Is there any information indicating the allocation of media dollars to national, regional and local geography?

Response: Direction on media allocation will be provided in task orders.

37: Reference: Section: 5.2.5 Requirements; Pg 19

Question: What are the local markets that will receive support for the local recruiting offices?

Response: Direction on media support of local markets for the Recruiting Offices (ROs) will be provided in task orders. The list of the ROs can found on gocoastguard.com, find a recruiter page.

38. Reference: Section 5.2.1 Requirements; Pg 18

Question: Are there any timing or scheduling requirements for the paid media plan?

Response: Timing and/or scheduling requirements for the paid media plan will be provided in task orders.

39. Reference: Section 5.3.4.6 Electronic Media Support; Pg 21

Question: Who will determine the grant amounts to the various state Broadcast Associations for NCSAs?

Response: Amounts provided to the various State Broadcast Associations for NCSA, will be recommended by the contractor and approved by the COTR.

40. Reference: Section Solicitation Section 2 (Performance Work Statement), paragraph 3.1 (page 17); also Attachment V, paragraph no. 8 (page 74)

Question: Because our speculative creative and media plans are to continue to build on the existing Born Ready campaign, will you share with us now the relevant research reports that were used in the development of that campaign?

Response: The relevant research reports that were used in the development of the Born Ready campaign will be provided upon award.

41. Reference: Attachment V, paragraph no. 7 (page 73)

Question: Which are the specific Under Represented Minority segments the CG wants to approach in order to increase URM diversity within the officer ranks?

Response: The CG would like to increase African American, Hispanic, and American Indian URM diversity within the officer ranks.

42. Reference: Attachment V, paragraph no. 7 (page 73)

Question: What are the current URM diversity levels (i.e., percentages of the various URM segments) within enlisted recruiting that the CG wants to maintain?

Response: The current URM diversity levels (i.e., percentages of the various URM segments) within enlisted recruiting that the CG wants to maintain are 30% female recruits and a total of 40% of African American, Hispanic & American Indian recruits.

43. Reference: Section 3.2.4 Oral Presentation; page 29

Question: Are all offerors who submit an RFP guaranteed an oral presentation?

Response: Offerors who submit a complete proposal will have the opportunity for an oral presentation.

44. Reference: Section Attachment II Personnel Data Form; page 67

Question: Are submitters only required to submit Personnel Data Forms for the five (5) labor classifications listed on page 67 or any personnel recommended to work on the contract?

Response: Offerors are required to submit Personnel Data Forms and resumes for the five (5) labor classifications listed on page 67.

45. Reference: Section 3 Instructions to Offerors; page 25

(a) Solicitation Issue Date: November 24, 2010 (page 1)

(b) Offer Due Date/Local Time: December 16, 2010; 1400 ET (page 1)

(c) Questions Due: December 3, 2010 (page 30)

(d) Offeror’s Intent to submit their proposal & pre-schedule Oral Presentation: December 9, 2010, 5:00 PM Eastern (page 30)

(e) Past Performance Reference Data & the Past Performance Reference Questionnaire December 16, 2010; 2 PM Eastern time. (Question and Answers page 8)

46. Reference: Attachment IV pg 69-74

A. Question: On page 27 section C there is a reference to Section V on the form, however in the attachment there are only four sections. Is the attachment missing a page or is that a typo?

Response: That is a typographical error; it should read Section IV.

B. Question: Does the Government require attach IV to be completed by all references noted in Attachment III or one PPRQ to be completed by just the primary POC?

Response: The Government requires Attachment IV to be completed for all offeror Past Performance references identified in Attachment III.

47. Reference: Attachment IV, page 69

Question: Since the Past Performance Reference’s signature is required to complete PPRQ (Past Performance Reference Questionnaire), I’d like to ask that PPRQ be accepted via fax.

Could you please provide us with the appropriate fax number(s) to transmit completed PPRQ?

Response: Fax transmissions are not acceptable; refer Amendment Number 1.

48. Reference: Section 5.3.7 Lead Generation; page 23

A. Question: To what extent will the vendor be expected to participate in the lead management process?

Response: The vendor is not expected to participate in the lead management process.

B. Question: Do all leads go through RATS or do they go through any other systems as well?

Response: All leads go through RATS.

C. Question: Will reporting be required? Is there interest in improving upon the RATS system?

Response: Lead reporting will not be required.

D. Question: Will the IVR system for the Coast Guard 800 number stay with the current vendor or will that be managed by the new ad agency?

Response: It is anticipated that the IVR system for the Coast Guard 800 number will stay with the current vendor until that contract is completed, at which time the services may be resolicited.

E. Question: Is there interest in exploring mobile options for GoCoastGuard.com?

Response: CG RC will consider exploring mobile options for GoCoastGuard.com.

Responses to Questions for

RFQ: HSCG23-11-R-PAE003

Page 1 of 18 July 19, 2010

Page 5 of 18 December 8, 2010

ATTACHMENT II

PERSONNEL DATA FORM (PDF)

The Offeror shall complete all 8 items below for each person proposed under each required labor category: (Attach Additional Pages as Necessary.)

1. Type the name of the proposed personnel for the corresponding labor category.

1. Person is being proposed for: (check all that apply)

3. Indicate the type of degree held (no abbreviations) by the above-named person, the year the degree was awarded, and the school that awarded the degree.

4. Indicate the total number of years and months of experience for the above-named person (as substantiated by the information detailed in items 5-8): _____

5. Summarize the above-named person’s primary experience that is being detailed in items 6- 8.

6. Provide the dates during which the experience detailed in item 5 was gained. Be specific, showing the month/day/year of employment, as well as current employer.

7. State the name and address of the employer during which time the experience detailed in item 5 was gained.

8. Provide a narrative description/explanation of the experience which clearly demonstrates the above-named person’s qualifications.

ATTACHMENT III

PAST PERFORMANCE REFERENCE

Offeror shall provide information on three previous Government contracts it performed recently (in-progress or completed within the last three years) that are relevant to the effort required by this solicitation. Relevant past performance is performance which is of similar scope, magnitude, and complexity to the requirements as set forth in this solicitation and Performance Work Statement.

All information is required for each Past Performance reference.

Past Performance Reference Data:

Customer Name (Government Agency):

Contract Number:

Task Order Number (if applicable):

Period of Performance (Start date and Ending Date):

Dollar Value: Dollar Amount of Labor Hours:

(1) A detailed description of the work performed for the contract. Identify the primary labor categories dedicated to the contract and the number of hours for each labor category.

(2) A detailed explanation demonstrating the similarity of the contract to the requirements of this solicitation’s PWS;

(3) The role performed, including whether the offeror acted as a prime Contractor or a Subcontractor. If Offeror is a Subcontractor, identify the prime contractor.

(4) Points of contact (POC) a primary and secondary POCs, for the Contractor’s customer. If the Contractor is/was a subcontractor provide the contact information for the prime contractor. For each POC provide the full name, title, telephone number, fax number, email address, physical address and a description of their responsibilities with the project.

(5) Offerors may also submit past performance information regarding predecessor companies, key personnel who have performed under relevant contracts, and Subcontractors that will perform major or critical aspects of the requirement as a past performance submission(s).

ATTACHMENT IV

PAST PERFORMANCE Reference questionnaire (PPrq)

In response to: UNITED STATES COAST GUARD (USCG) REQUEST FOR PROPOSAL (RFP) HSCG23-11-R-PAE003, Advertising Support Services please provide the following information.

Section I - Details of Company Being Evaluated (Contractor to Complete)

A. Contractor Information:

1. Company Name:

2. Address:

3. Company POC’s Name:

4. POC’s Title:

5. POC’s Phone #:

6. POC’s Fax #:

7. POC’s Email:

B. Information regarding Past Contract(s*) being evaluated (Contractor to Complete):

1. Customer (Agency/Firm Name):

2. Contract Number:

3: Task Order Number (if applicable):

4. Performance Period (Start date and Ending Date):

4. Location(s) (Where Work Was Performed)

5. Scope of Contract (i.e. Brief Description of Work Performed):

6. Contract Amount (dollar value):

Section II - Details of Evaluator (Person providing Evaluation of Contractor)

1. Evaluator’s Name:

2. Title: (i.e. Contracting Officer/Contracting Officer Technical Representative)

3. Organization:

4. Evaluator’s Phone #:

5. Evaluator’s Fax #:

6. Evaluator’s Email:

PAST PERFORMANCE reference questionnaire (PPrq) Continued

Section III Requested information regarding Contractor’s performance:

Section A - Quality of Services and Business Relations (Contractor’s Reference to Complete):

KEY: 4 = Superior 3 = Satisfactory 2 = Marginal 1 = Unsatisfactory (Note: Key defined on Page 4).

Section B - Schedule of Services Provided your Firm (Contractor’s Reference to Complete):

KEY: 4 = Superior 3 = Satisfactory 2 = Marginal 1 = Unsatisfactory

Section C – Subcontracts (Contractor’s Reference to Complete):

14. If subcontracts were utilized under your contract, how satisfied were you with the subcontractor(s) overall performance? (Please Explain.)

|_| 4 |_| 3 |_| 2 |_| 1

PAST PERFORMANCE reference questionnaire (PPrq) Continued

Section D. – Cost Control:

15. Did the contractor complete your requirement within the forecasted/negotiated amount? (If “No”, please explain?)

|_| Yes |_| No

Section E. – Key Personnel:

16. Please Comment on the Contractor’s Key Personnel:

· Project Manager-

· Management Supervisor-

· Creative Director-

· Media Director-

· Other-

SECTION IV: Closing Comments:

17. If given a choice, would you consider this contractor for another contract? Please explain your answer & provide any additional comments regarding the past performance of this company:

|_| Yes |_| No

PAST PERFORMANCE questionnaire (PPq) Continued

REQUEST FOR PROPOSAL (RFP) HSCG23-10-Q-PAE013, UNITED STATES COAST GUARD (USCG) ADVERTISING SUPPORT SERVICES.

KEY: 4 = Superior 3 = Satisfactory 2 = Marginal 1 = Unsatisfactory

18. OVERALL RATING OF CONTRACTOR.

|_| 4 |_| 3 |_| 2 |_| 1

General Comments:

Key Defined:

Superior – One or more examples where past performance significantly exceeded requirements.

Satisfactory – Past performance met requirements.

Marginal – One or more examples where past performance failed to meet requirements due to fault of contractor.

Unsatisfactory – One or more examples where past performance significantly failed to meet requirements due to fault of contractor.