Pre-Solicitation Notice for Advertising Support Services.pdf

27 October 2010

Pre-Solicitation Notice For

U.S. Coast Guard Advertising Support Service

This is a Pre-Solicitation Notice for Advertising Support Services for the United States Coast Guard (USCG) Recruiting Command Request for Proposal (RFP). RFP HSCG23-11-R-PAE003 will be available on or about 8 November 2010.

The United States relies on the USCG to expertly perform its primary roles of Maritime Safety, Maritime Security and Maritime Stewardship. The increasing USCG operations tempo nationwide and worldwide requires high quality enlisted members and officer corps, responding to a myriad of active duty and reserve missions with great discipline, skill and independence of action.

The USCG intends to establish a single indefinite delivery indefinite quantity (IDIQ), contract to procure the support of a full-service advertising agency. Individual firm fixed price task orders will be issued against the IDIQ contract for specific services. While the task orders are stand alone orders, they may be inter-related building upon previous work. The USCG Recruiting Command requires the services of a full service advertising agency capable of providing personnel, material and equipment needed to plan, create, design, produce, schedule, evaluate and measure the effectiveness of advertising in support of military recruitment. Advertising recruitment may be national, regional or target specific demographic audiences. Such services/support may include:

1. Market research

2. Planning and analysis

3. Creative audio, video and digital image advertising

4. Measuring advertising effectiveness

5. Utilization of all available media formats

The contract will have a base period of one year and four (4) one-year option periods; for a total period of performance of 5 years. The anticipated start date for this contract is 26 January 2011.

All services and deliverables shall be in accordance with the corresponding Performance Work Statement (PWS). The associated North American industrial Classification System (NAICS) code for this procurement is 541810 Advertising Services with a small business size of $7 million in annual revenue. Full and open competition is sought to support this requirement. This requirement will be satisfied using commercial acquisition procedures specified in FAR Part 12. This Pre- Solicitation Notice is issued for planning purposes only.

The Government shall award a contract resulting from this solicitation to responsive, responsible offeror whose written offer is considered most advantageous to the Government, both in price and other factors considered. Oral presentations may be required, at the discretion of the Government.

Interested parties must be registered in the Central Contractor Registration (CCR) as prescribed in FAR Clause 52.232-33. CCR can be obtained by assessing the Internet at http://www.ccr.gov. All parties are encouraged to continually monitor the FedBizOpps.com website for any additional information. All questions concerning this requirement shall be submitted in writing to Wayne Brim at wayne.a.brim@uscg.mil with a copy to wendy.stevenson@uscg.mil.

http://www.ccr.gov/ mailto:wayne.a.brim@uscg.mil mailto:wendy.stevenson@uscg.mil