Go_Build_Alabama_FY2027_Advertising_Quick_Quote_Specifications.pdf

FY2027 Digital Advertising Quick Quote Specifications Alabama Construction Recruitment Institute and Go Build Alabama

Core Digital Advertising Specifications

Advertising tactic Expected monthly delivery Expected annual delivery Minimum specification

AL.com Standard display advertising 75,000 900,000

Display units served on a major Alabama news and information platform; audience targeting by geography, behavior, content, and/or purchase intent.

al.com High-impact 970 x 250 billboard 40,000 480,000

High-impact desktop billboard inventory on the publisher platform with geographic and audience targeting.

al.com High-impact 300 x 600 half page 40,000 480,000

High-impact half-page display inventory on the publisher platform with geographic and audience targeting.

al.com In-article video 40,000 480,000

Large-format video ad served within article content to targeted users; include click-through capability and video performance reporting.

al.com Mobile full-page video 40,000 480,000

Mobile article-page video unit with advertiser name, body copy, logo, and clickable video/ image/text elements.

Meta paid social Est. 80,000-100,000 Est. 960,000-1,200,000

Paid Facebook and Instagram advertising with audience targeting, campaign optimization, and platform reporting.

Search engine marketing Auction based 6,960-20,760 clicks

Paid search on major search engines using approved keywords, geography, conversion tracking, and ongoing bid/keyword optimization. Quote should state projected impressions and clicks.

Connected Web Services Est. 375,000 Est. 4,500,000

Any related services needed for remarketing, connection, management, tracking, reporting, ACRI Go Build Alabama FY2027 Quick Quote Specifications

This is Alabama Digital Package

Deliverable Quantity or expected delivery Minimum specification

Co-branded display advertising 1,500,000 impressions Annual co-branded display campaign promoting partner content on the publisher platform and across the web.

Targeted native display advertising 1,500,000 impressions Native display units linking directly to custom partner content, with audience targeting and reporting.

Launch or thank-you campaign 200,000 impressions Mobile full-page ads delivered during the first campaign month.

Homepage adhesion units 3 units Three 24-hour homepage adhesion placements during the first campaign month; report delivered impressions.

Custom articles 2 articles Writing, partner branding and links, distribution, social tagging, and 30 days of social promotion after publication.

Custom long-form videos 2 videos

Two professionally produced videos, approximately 3-5 minutes each, including partner branding, branded-content identification, logo placement, custom end card, distribution, social tagging, and 30 days of promotion.

Custom vertical videos 2 videos

Two vertical videos of 60 seconds or less, published on Instagram and Facebook

Reels with branded-content identification, logo placement, and custom end card.

Instagram contest 1 contest Custom contest with partner branding and

30 days of promotion to an approved target audience.

Year-round brand integration 12 months

Weekly e-newsletter branding, partner-exclusive website ads, logo incorporation across social channels, event recognition, partner news placement, quarterly calls or events, and two tickets to each partnership event.

Sports Podcast Digital Advertising - Presenting Sponsor

Quote Response Requirements

• Provide an itemized price for each tactic, partnership component, and sponsorship component, with any and all production, placement, platform, management, and reporting fees identified.

• State which impression levels are guaranteed and which are estimates. Identify any make-good policy for underdelivery.

• Identify proposed platforms, inventory sources, geographic coverage, audience-targeting methods, flight dates, creative specifications, and any minimum terms.

• Describe reporting frequency and provide a sample report or dashboard description. Reporting must separate tactics and distinguish paid delivery from organic reach.

• Disclose any subcontractors, third-party platforms, data fees, ad-serving fees, or other costs required to provide the quoted services.

• List any exceptions, substitutions, assumptions, or services that are not included in the quote.

Specification Requirement

Term 4 month sponsorship

Publishing schedule Two podcast episodes per week across major podcast platforms, with video distribution on Instagram, Facebook, TikTok, X, and YouTube.

Sponsor recognition Two host-read presenting-sponsor mentions per episode;

sponsor message in every episode; sponsor identification in podcast and YouTube captions.

Visual integration Sponsor logo or assets in video posts, including intro graphic, watermark, custom end card, and sponsor tag or mention where applicable.

Additional inclusion Product-placement opportunity, subject to mutual approval.

Audience benchmarks

Approximately 10,000 Spotify downloads per month, 14,000 views per full episode, and 336,000 views per video short.

Quote must state expected or guaranteed downloads, views, impressions, number of episodes, and number of short-form videos during the sponsorship term.