GROUP SALES AGREEMENT

(Guest Rooms Only)

This Group Sales Event Agreement (“Agreement”) is by and between University of Nebraska Lincoln - Athletics (“Group” or “you” or “your(s)”) and JDHQ Hotels LLC, d/b/a Embassy Suites by Hilton Lincoln (the “Hotel” or “we” or “us” or “our”). Group and Hotel are each a “Party” and, collectively, the “Parties”).

GUEST ROOM BLOCK AND RATES: Once this Agreement is accepted, we will remove from our inventory and consider sold to you for your use guest room nights (i.e., sleeping rooms) pursuant to the following arrival and departure schedule (the “Total Contracted Rooms” or “Room Block”).

Rates for your Event are confirmed as shown in the schedule.

GUEST ROOMS and RATES

2026 UNL Big Red Invite Room Block Wed 02/18/2026 Thu 02/19/2026 Fri 02/20/2026 Sat 02/21/2026

Occupancy Rooms Rate Rooms Rate Rooms Rate Rooms Rate 2 Queen Beds

Suite Single $119.00 $119.00 $119.00 $119.00 Double 10 $119.00 10 $119.00 10 $119.00 10 $119.00 Triple $134.00 $134.00 $134.00 $134.00 Quad $149.00 $149.00 $149.00 $149.00

Standard King Suite

Single 5 $104.00 5 $104.00 5 $104.00 5 $104.00 Double $104.00 $104.00 $104.00 $104.00 Triple $119.00 $119.00 $119.00 $119.00 Quad $134.00 $134.00 $134.00 $134.00

All guest rooms are run-of-the-house unless otherwise set forth above. Guestroom types (kings, double/doubles, etc.) cannot be guaranteed and will be reserved on a first-come, first-served basis.

Room rates quoted above are non-commissionable, net rates, subject to tax, which is currently 16.74% but will be the tax rate in effect at the time of the stay. You confirm that you have dealt directly with us, and have not used any person or service entitled to a commission.

PARKING

There will be a charge of $13.50 for guests’ overnight self-parking; and an hourly charge for your attendees who are not staying at the Hotel complimentary for the first hour, $1.50 each hour thereafter and a maximum charge of $13.50 per day. Valet parking is available for $25.00 per day. (or current rate at the time of event)

Group shall be solely and fully responsible for informing its attendees of these fees and that they are separate and distinct from the room rate and from taxes. Group may not, in any printed materials regarding the Event or in any other manner, lump these fees into any category such as tax or room rate.

ROOM RESERVATION PROCEDURES

In order to assign specific room types to your attendees, each guest room in your Room Block must be confirmed no later than Wednesday, January 28, 2026 (“Reservation Due Date”). The Hotel has no obligation to provide room nights beyond those contained in the Room Block.

Telephone reservations (or online)

In order to assign individuals to specific rooms, room reservations will be required. We understand that your guests will be phoning in their reservation requests, to the following number: 402-474-1111, or through the Hotel’s web link (Group link to be provided). It is important that each of your guests contact

Especially Prepared for: Event & Hotel Information:

Client Contact Name: Anne Hackbart Name of “Event”: 2026 UNL Big Red Invite Room Block Title: Project Coordinator Athletics Date(s) of Event: Wednesday, February 18, 2026 - Sunday, February 22, 2026 Responsible Party: The Board of Regents of the University of

Nebraska Lincoln - Athletics Post to Reader Board as:

2026 UNL Big Red Invite Room Block

Address: Athletic Business Office PO Box 880122 One Memorial Stadium

Hotel Contact: Emily Elledge

City, State, Zip: Lincoln, NE 68588-0122 Title: Enterprise Sales & Marketing Manager Property Address: 1040 P Street

Lincoln, NE 68508 Phone: (402) 472-4628 Phone: 6788295242 Email ahackbart@huskers.com Email: emily.elledge@atriumhospitality.com the Hotel by Reservation Due Date and identify themselves as part of your group. It would be appreciated if the Hotel could be included on the attendee mailing list, to stay informed as to when reservations are likely to begin arriving. The Hotel does not confirm reservations to the individual in writing.

After Reservation Due Date as described above and prior to your arrival date, all room nights which have not been reserved as described above will be deemed to be room nights which your group will not use, and they will become subject to the attrition provisions herein. Such room nights will at that date be returned to the Hotel's general inventory. Reservation requests from your attendees received after Reservation Due Date will be accepted on a space available basis, at the higher of the contract rate or rate available at that time. Should such requests be accepted, such room nights will be credited to your block for purposes of any calculation of attrition.

CHECK-IN I CHECK-OUT

Guest accommodations will be available at 4:00 PM on arrival day and reserved until 12:00 PM on departure day. The Hotel would appreciate receiving flight arrival times for your group, if available. Any attendee wishing special consideration for late checkout should inquire at the front desk on the day of departure. Should the Hotel allow for late check-out; it may impose a half day rate.

GUEST ROOM CHARGES

No charges to Master Account:

Each Event guest will pay his or her account upon departure. Group assumes full and sole responsibility for informing all attendees of the room rate, applicable taxes, and parking rates and that parkin is separate and distinct from the room rate and from taxes. When reservations are made, we will require a deposit equal to the room rate and tax for the first night for each reservation. An individual’s deposit is refundable to that individual only in accordance with the Hotel’s standard guest cancellation policy, though this shall have no bearing upon the Group’s total liability pursuant to either the attrition or cancellation clauses herein. Group shall inform its attendees of this policy. Each guest will be required to present a valid credit card upon check-in on which an amount of sufficient pre-authorization can be obtained to cover the room and tax charges for the length of the guest’s stay, plus any charges for the guest’s use of the Hotel’s ancillary services. Should any guest not settle his or her account in full upon departure, you will be responsible for the outstanding balance (which may be added to your Master Account or billed to you separately).

AGREED MINIMUM ROOM NIGHT REVENUE: Based on the Total Contracted Rooms and the stated rates, the “Agreed Minimum Room Night Revenue” is $6,840.00.

ROOM BLOCK COMMITMENT: When you contract for a block of rooms, those room nights are removed from our inventory and considered sold to you, and the Hotel makes financial plans based upon the revenues it expects to achieve from your full performance of this Agreement. It is impossible for the Hotel to know in advance whether or under what circumstances or at what rates it would be able to resell your contracted room nights if you do not use them, either as the result of a cancellation of your Event (“cancellation”) or as the result of usage of less than your Total Contracted Rooms ("attrition"). In most instances, when groups do not use their contracted room nights, the Hotel is unable to resell those room nights and even when room nights are resold, they are generally not resold at the same rates, may be resold to groups which would have utilized the Hotel at another time, are resold to groups that do have the same needs as the original group, etc. Even when rooms may be resold, it is costly to re-market the rooms and such efforts divert the attention of our sales staff from selling the Hotel’s rooms for other times. While your Room Block has been held out of our inventory, we may have turned away more lucrative groups in order to meet our commitment to you.

For all these reasons and others, the Parties agree that in the event of cancellation or attrition, the following charges, which represent a reasonable effort on behalf of the Hotel to establish its loss prospectively, shall be due as liquidated damages. Because the Hotel reasonably expects to derive revenue from your Event above and beyond the revenue derived from the provision of room nights and because it is difficult to estimate the actual revenue which may be derived from your Event, the amounts due as and for liquidated damages are intended to compensate the Hotel for all of its losses associated with cancellation and/or attrition

ATTRITION: We agree to allow for a 30% reduction from the Agreed Minimum Room Night Revenue, (“Permitted Attrition”). At the conclusion of your Event, we will credit against the Agreed Minimum Room Night Revenue the guest room revenue derived from your Event, and also credit any Permitted Attrition. Any balance will be posted as a charge to your Master Account, plus applicable taxes and service charges.

CANCELLATION: It is understood that Hotel loses substantial revenue upon the Group’s cancellation of an event. The amount of those losses is often difficult or impossible to determine. Hotel has set forth the following fee schedule in the event of cancellation. The parties agree that these fees are a fair and reasonable estimation of Hotel’s loss as a result of cancellation. Group shall pay the cancellation fee as liquidated damages, plus applicable taxes, if Group cancels or is deemed to have cancelled the Event. Group agrees to notify Hotel in writing within five (5) business days of any decision to cancel. If the entire Event is cancelled Group agrees to pay Hotel, as follows:

CANCELLATION FEES:

Cancellation Fee is based on Agreed Minimum Room Night Revenue plus applicable taxes.

Cancelled more than 181 days prior to arrival 50% of total amount, plus applicable taxes

Cancelled 91 - 180 days prior to arrival 75% of total amount, plus applicable taxes

Cancelled within 90 days prior to arrival 90% of total amount, plus applicable taxes

Your written notice of cancellation must be delivered to Hotel and may be made by facsimile or electronic transmission. Cancellation date will be considered the date such notification was received by Hotel. Liquidated damages resulting from cancellation shall be due and payable at the time of cancellation.

FORCE MAJEURE: No damages from either Party shall be due for a failure of performance due to Acts of God, war, terrorist act, riots, disaster or strikes, any one of which, to the extent, making performance impossible. Moreover, it will be considered a Force Majeure event if, within sixty days in advance of the scheduled event, the World Health Organization declares a pandemic, as the World Health Organization defines that term (or a previous such declaration remains in place), and as a result a government entity (other than Group or its affiliates in the case of a cancellation by Group) imposes a travel ban, or attendance ban for the location of the event that has the effect of prohibiting attendance at the event or use of the hotel facilities. In the case of a Force Majeure event, the non-performing party may terminate this Agreement, without liability, upon written notification. The Hotel shall have no liability for power disruptions of any kind.

DEPOSIT AND PAYMENT REQUIREMENTS: If you wish to apply for credit, please complete the enclosed direct bill application form and return it with the signed Agreement. If you wish to pay by credit card, please complete the enclosed Credit Card Authorization form and return it with the signed Agreement. Unless prohibited by law, a 2.5% processing fee will be assessed on credit card payments on contracts involving an aggregate amount greater than $10,000.

Please note that any credit approvals will expire after 12 months. In addition, Hotel reserves the right to withdraw a prior credit approval if Group fails to pay in full charges associated with any prior event at the Hotel or any other hotel owned or operated by Atrium Hospitality or its affiliates, or if there is any material adverse change in Group’s credit standing. If credit approval is withdrawn or expires, Group must make deposit payments in accordance with the below schedule, with Group paying any previously scheduled deposit amounts by the earlier of (A) five (5) days after the Hotel notifies Group of the withdrawal or expiration of credit, or (B) three (3) days prior to the date of the Event.

If credit is not established in advance by Group with Hotel and maintained, you must make payments in accordance with the below payment schedule. All deposits will be credited to Group’s Master Account.

Date Deposit Due Upon return of signed Agreement to Hotel Waived. All charges to the individuals. Two weeks prior to Event Three days prior to Event* Remaining master billed charges.

* Final deposit payment must be by credit card, certified or official bank check, money order, or bank transfer, with wiring instructions to be provided by Hotel. Unless prohibited by law, a 2.5% processing fee will be assessed on credit card payments on contracts involving an aggregate amount greater than $10,000.

Checks and money orders should be made payable to Embassy Suites by Hilton Lincoln and be delivered to: Embassy Suites by Hilton Lincoln, Attention:

Accounting Department, 1040 P Street, Lincoln, NE 68508.

For payment by wire or ACH transfer, the Hotel’s current bank wire instructions have been sent along with the Hotel Agreement through Sertifi. You are responsible for ensuring any wire is sent to the correct account. If you receive wire instructions not sent through Sertifi at any time, even if the same appear to be sent by the Hotel, you must verify the same by calling the hotel accounting office using a trusted known or independently verified phone number.

If any deposit payment is not made when due, Hotel may, at its option, deem the Event to be canceled, in which case cancellation charges will apply as noted above and the Hotel will retain any deposits on hand and apply them to the cancellation charges.

In addition to any other amounts authorized by this Agreement, the following items shall be charged to the Master Account: attrition charges, cancellation charges, and any other charges billed to the Master Account at the request of the authorized representative of the Group, as designated by the Group in advance of the Event, plus applicable taxes and governmental charges.

During the course of your Event, we would be pleased to meet with you each day at a mutually agreed upon time to review the charges applied to your Master Account and to keep it accurate and up to date. Please inform your Event Services Manager of a convenient time that you wish to establish for a daily meeting.

If credit was not established and maintained, any Master Account balance is due at the conclusion of the Event. Where credit was established and maintained, the Master Account balance will be invoiced to the Group within 10 days after the Event concludes, and shall be due and payable by Group within 10 days after the date of invoice. Master Account charges may be paid in the form of a check or bank transfer. All deposits, balances or charges not paid when due will bear interest at the lesser of 1.5% per month or the maximum rate permitted by law. Should the Hotel, in its sole discretion, deem collection action necessary in regard to any amounts payable by Group under this Agreement, all costs associated with that collection action, including reasonable attorney’s fees, shall be payable by Group and may be posted to the Master Account.

Individual guest accounts are paid via the credit card provided by the guest at check-in.

TAX EXEMPT STATUS: If Group maintains a tax exempt status, Hotel must be provided with a valid exemption certificate no later than thirty (30) days prior to Group’s arrival in order to be exempt from taxes. Please note, tax exempt status pertains to the Master Account only. Individual attendees are not tax exempt. Tax exempt status applies to sales tax only; other taxes may apply.

INSURANCE AND INDEMNIFICATION: Hotel and Group each agree to carry and maintain and provide evidence of liability and other insurance in amounts sufficient to provide coverage against any claims arising out of its activities or relating to its respective obligations under this Agreement, with liability coverage of not less than $1,000,000.00 per occurrence. Group’s insurance policy shall name the JDHQ Hotels LLC, d/b/a Embassy Suites by

Hilton Lincoln and Atrium Hospitality LP (collectively, the “Hotel Parties”) as additional insureds. With respect to any claims or other liability for which Group is responsible, Group’s insurance will be primary and not contributory to any insurance maintained by the Hotel Parties. Damage caused by the Group or its attendees or contractors will be the Group’s responsibility. The Hotel is not responsible for any loss or damage no matter how caused, to any samples, displays, properties, or personal effects brought into the Hotel. Group will carry workers compensation coverage as required by law. Group will provide Hotel with a copy of their Certificate of Insurance no later than thirty (30) days prior to arrival.

To the extent allowed by law, the Group shall indemnify, defend and hold harmless JDHQ Hotels LLC, d/b/a Embassy Suites by Hilton Lincoln and Atrium Hospitality LP and their respective officers, directors, partners, agents, members and employees from and against any and all demands, claims, damages to persons or property, losses and liabilities, including reasonable attorney’s fees (collectively “Claims”) arising out of or caused by the Group’s and/or its attendees’, members’, agents’, employees’, independent contractors’ or exhibitors’ negligence, including but not limited to claims arising out of the Group’s distribution of pre-keyed room key cards, rooming lists or any other confidential information relating to its attendees.

WAIVER OF JURY TRIAL: HOTEL AND GROUP EACH hereby waives all right to trial by jury in any claim, action, proceeding or counter-claim by either Hotel or Group against each other on any matters arising out of or in any way connected with this Agreement.

ENTIRE AGREEMENT: This Agreement, including the below-referenced Additional Terms and Conditions, and the appendices, attachments, addenda and exhibits attached hereto and hereby incorporated herein, constitutes the entire agreement between the Parties superseding any and all prior proposals, negotiations, representations, commitments and other communications between the Parties, whether oral or written, concerning the Event. This Agreement shall be deemed “accepted“ and binding on the Parties only after it has been signed and delivered by a representative of the Group and thereafter by a representative of the Hotel. No representative of the Hotel is authorized to make any representation which varies from the express terms of this Agreement. This Agreement cannot be amended or supplemented except in writing signed by a representative of the Group and the Hotel’s Director of Sales or General Manager. Group shall present Hotel an executed version signed by Group’s representative prior to Friday, August 8, 2025.

ADDITIONAL TERMS AND CONDITIONS: By signing where indicated below, you are agreeing that in addition to the terms and conditions of this Agreement as set forth above, this Agreement also includes the general terms and conditions set forth in the Additional Terms and Conditions (collectively, the “Additional Terms and Conditions”) located on the following website, which terms and conditions are hereby incorporated into and made a part of this Agreement: https://atriumhospitality.com/terms-and-conditions/

The undersigned expressly agree and warrant that they are authorized to sign and enter into this Agreement on behalf of the party for which they sign and if applicable on behalf of Group/Client named above.

HOTEL:

JDHQ Hotels LLC d/b/a Embassy Suites by Hilton Lincoln

ACCEPTED AND AGREED TO:

University of Nebraska Lincoln - Athletics

Group: 2026 UNL Big Red Invite Room Block

By:

Name:

Dated:

By:

Name: Emily Elledge, Enterprise Sales & Marketing Manager

Dated: [[SertifiDate_2]]

By:

Name: Tina Bretting, Director of Sales & Marketing

Dated: [[SertifiDate_3]]