CN-360000-A0933-A0933A2.pdf

This document is a Second Amendment to and Renewal of Agreement for General Market Advertising Services and Related Commodities and Services between the State of Florida, Department of the Lottery, and St. John & Partners Advertising and Public Relations, Inc. The original agreement was dated August 26, 2009, with this amendment extending and modifying the contract terms for two additional one-year periods.

The amendment covers advertising services with a sliding commission rate based on net advertising expenditures, ranging from 8.885% to 9.179%. The contract provides for two renewal terms: the second renewal term from August 26, 2013 to August 25, 2014, and the third renewal term from August 26, 2014 to August 25, 2015. Additional services included in the amendment are consultation with lottery retailers, determination of media and public relations sponsorship values, provision of free and discounted public relations hours, and digital consulting hours. The compensation structure allows for annual reconciliation of expenditures, with potential adjustments to the commission rate based on actual spending levels. The total estimated value of additional non-recurring services is approximately $47,000 annually.