Attachment 1- SOW.pdf

Statement of Work (SOW)

1.0 Scope

1.1 Air Force Life Cycle Management Center, Armament Directorate, Eglin AFB, FL, has a requirement for website design/management (to include registration webpage design/management) as well as social media design/management, event planning, tradeshow booth development/execution, customer portal implementation/management and marketing for the Armament Directorate’s events expected to be held starting November 2021 - Eglin AFB, FL. 32542. This consists of 3 smaller Armament Directorate events, the AFA (Air Force Association) Symposium (spring) and Conference (fall) and a bi-annual WEPCONs (Weapons Conclaves – spring and fall). Contractor shall provide up to 3 video production and editing sessions for the Armament Directorate throughout the year.

Contractor shall also provide media updates to website and all social media platforms post events as well as 2 major website updates throughout the year.

1.1.1. The contractor shall provide all labor, materials, personnel, equipment, and design copy rights necessary to develop and maintain an Armament Directorate website, social media presence, digital studio, tradeshow booth, event strategy/planning, marketing needs, and customer portal for Armament Directorate events starting in November 2021.

1.1.2. For this project the Government requires the following CLIN(s):

CLIN (1): Tradeshow Booth

- Equipment

- Set-up of equipment

- Design of tradeshow booth

- Building of tradeshow booth

- Shipping of all Equipment and Materials

- Storage of all Equipment and Materials

- Content Creation

- Client Training

- Maintenance

- Design, Creation and Production of Contact Information Items

CLIN (2): Event Strategy and Programming

- Setup (must be linked to Armament Directorate website)

- Content Creation

- Client Training

- Maintenance

- Multi-Platform Marketing

- Production Logistics

- Site Map Development

- Event Logo Graphic Design

- Development of Event Website

- All Website Copyrights (Armament Directorate owns all copyrights)

- Content Creation for Event Marketing

- Live Streaming Video Platform Engagement

- Social Media Analytics

- Website Analytics

- Website Customer Registration Support

CLIN (3): Design, Content, Marketing Asset Types; and Resource Allocation

- Event Assets

- Technical Mock-Ups

- Interactive Content

- Internal Presentations

- Ongoing Website Updates at the Discretion of the Armament Directorate

- Social Media Channel Management

CLIN (4): Video Production

- Copyrights of all Audio/Video

- Video Production Logistics

- Editing of videos recorded by Armament Directorate via Digital Studio

CLIN (5): Options

- Classified graphic design services (up to SECRET//NOFORN)

- Classified animation services (up to SECRET//NOFORN)

1.1.3. In addition to deliverables requested above, contractor shall provide: graphic design and animation services with rights for distribution by the government. Production of graphics, animations and video are subject to review and approval by Armament Directorate and 96th TW security and public affairs.

1.1.4. The contractor shall be responsible for complete setup, all design and building, all content creation, client (government) training, and all maintenance.

2.0 Description of Services

2.1. Setup

2.1.1 Setup of the Tradeshow Booth will include all equipment required to build an integrated tradeshow booth that fulfills objectives of “multi-use” and “portability”. The contractor will design, source, manage and deliver all required equipment. Setup of the event strategy and programming will include all equipment and content creation required to meet the marketing requirements to sustain a website and tradeshow booth. The contractor will enable the event agenda (as necessary) overview on a website approved by the Armament Directorate and create an email campaign. The contractor will enable event registration (as necessary) to provide analytics of the social outreach of the Armament Directorate. The contractor will design, content, market, and produce resource allocation by developing event assets (logo, flyers, marketing materials), technical mock-ups, interactive content, internal presentations, and ongoing website updates. The contractor will setup and maintain the Armament Directorate website using the url www.AirForceWeapons.com. The contractor will also develop, support and staff a Customer Portal on the website where industry partners can submit questions to the Armament Directorate.

2.1.2 Contractor shall be knowledgeable of and shall comply with all applicable federal, state, and local laws, security requirements, codes, permits, DoD and AF instructions pertaining to public release of information. Contractor shall also coordinate with 96 TW, AFLCMC, AFMC Public Affairs offices to ensure compliance.

2.1.3 The contractor shall ensure policies and procedures are established that protect the safety and welfare of customers, employees, and the community to minimize or eliminate safety or environmental risks. These policies shall be in compliance with Federal and Installation policies and procedures.

2.1.4 The contractor shall provide a contract manager who shall be responsible for the performance of the work. The name of this person and an alternate or alternates who shall act for the contractor when the manager is absent shall be designated in writing to the Contracting Officer (CO) within 10 days after contract award. The contract manager or alternate shall have full authority to act for the contractor on all contract matters relating to the daily operations of this contract on the installation.

2.1.5 The contractor shall provide a Project Manager with a minimum of 5 years of experience and technical assistance to the Air Force representative as required throughout the project. Resumes and letters of intent shall be provided upon request.

2.1.6 All contractors shall submit a complete list of personnel in accordance with installation policy.

This list will contain Privacy Act information as required as well as the expectation that each individual will be able to present a current and valid state identification, to meet local Air Force security requirements. This information must be coordinated at least 10 days in advance.

2.1.7 The contractor shall not employ persons for work on this contract if such employee is identified to the contractor by the CO as a potential threat to the health, safety, security, general wellbeing or operational mission of the installation and its population. Contractor personnel shall present a neat appearance and be easily recognized as contractor employees.

2.1.8. The contractor shall be an authorized dealer of the product they are quoting and allowed to accept a GSA Delivery Order through their manufacturer’s GSA Schedule contract

2.1.9. The contractor shall manage ordering, shipment, delivery and installation of all equipment, software, tools necessary to perform requested services from manufacturer to final acceptance by the designated Government Acceptor.

2.1.10. The contractor shall provide customer service during normal duty hours, 0700-1600 hours, Monday through Friday; except for federal holidays. Recognized US Federal Holidays are as follows:

New Year’s Day, Martin Luther King Day, Presidents Day, Memorial Day, Independence Day, Labor Day, Columbus Day, Veterans Day, Thanksgiving and Christmas. If the holiday falls on a Saturday, it is observed on Friday. If the holiday falls on Sunday, it is observed on Monday

2.1.11. When the contractor desires to work other than standard times, a written request shall be submitted to the Government Acceptor for approval. Written approval from the CO must be received before proceeding with the work. The request shall be submitted at least five (5) work days prior to the proposed performance of work, and it shall indicate the day/days, time/amount of work, and reason why performance is necessary during nonstandard hours.

2.1.12. All Government inquiries requested by the Contracting office or Authorized Government Representatives shall be responded to by a contractor representative verbally by phone or in person within one business day and followed up in writing if requested by the Government within two business days.

2.1.13. Meetings may periodically be held between Government personnel and contractor management to discuss contract status. The CO will notify the contractor in writing in advance of the place and time of required meetings.

2.1.14. The contractor shall be responsible for coordination of an escort through any controlled areas through the assigned Government Acceptor.

2.1.15. The contractor shall maintain the capability to surge in the event of unforeseen circumstances such as extended duty hours, travel, classes and education, and mission related surges

2.1.16. All contracting personnel working on Eglin or attending meetings are required to identify themselves contractors through the wearing of a company name tag, company work shirt/jacket with the company name/logo. All documents or reports produced by contractors as well as submissions such as designs or other correspondence via e-mail or U.S. Postal mail shall be suitably marked as contractor products or that contractor participation is appropriately disclosed

2.2. Design Services

2.2.1. The contractor shall provide services produced by professionals versed in programming, marketing, website design, graphic design, production services, event strategy, social media communication, and communicate product capabilities to the customer, to ensure products purchased meets the requirements in accordance with this SOW.

2.2.2. As a part of the request for quote process, the contractor will quote the set CLINs addressed under paragraph 1 of this SOW. Following award, within parameters specified below, a complete design that takes into account site condition considerations, as well as information gathered during initial customer review, shall be provided.

2.2.3. The contractor shall be able to provide design and marketing services, including planning, site verification, material selection, event marketing, social outreach, and programming for this project.

2.2.4. The contractor shall define and provide the necessary hardware, software, and all other equipment necessary to accomplish design tasks.

2.2.5. The contractor shall be responsible for collection of information relevant to the design of requested CLINs. Other examples of methods may include limited personnel interviews, questionnaires and walk-through inspections of deliverables.

2.2.6. Services shall include content creation, website evaluation, tradeshow booth content to ensure criteria and deliverables are met.

2.2.7. All design layouts, including original designs and any subsequent redesigns, must be accomplished by, qualified professional Web and Graphic Designs with three years of experience using design software necessary to meet the requirements of this SOW.

2.2.8. The contractor shall meet with the Government Acceptor and/or Government Project

Manager to review drawings/mock ups prior to submission of order for materials.

2.2.9. The contractor shall provide additional drawings of layouts, if requested by base organizations on a non-rewritable CD or DVD in both .dwg and .pdf formats unless otherwise specified in the contract.

2.2.10. The hardware/software shall perform computerized inventory, computer aided design, automated take-off function, and report generation for all product purchased. The software shall be fully compatible with Microsoft Windows, the most current version.

2.2.11. Design service shall include an initial complete design with up to two additional revisions prior to final approval.

2.2.12. Within ten (10) workdays after the final design has been accepted by the base requesting organization, a bill of materials detailing all new inventory, and (3) copies of all plans shall be provided to the Government Acceptor for the project.

2.2.13. The contractor shall maintain an updated, automated master copy of all layouts, (designs/redesigns) accomplished under this contract for the duration of the warranty, after Government acceptance of the project.

2.2.14. Drawing changes required to a layout due to contractor errors or omissions shall be the responsibility of the contractor and the corrected drawing and bill of materials shall be delivered to the government within three calendar days of the request.

2.2.15. The contractor shall make the Government aware of any discrepancies to existing conditions not previously identified with the written course of action to ensure the contract requirements are met.

2.3. Product Markings/Documentation/Tools

2.3.1. All documentation (Owner’s manuals, warranty information, assembly instructions, maintenance and care instructions, operating instructions, etc.) shall be provided to and reviewed with the Government Acceptor and/or Government Project Manager upon completion of the installation.

2.4. Delivery Services

2.4.1. The contractor Project Manager shall be responsible for all deliveries of their product, to include access to and client instruction and training of all deliverables and equipment

2.5. Installation and Removal Services

2.5.1. The contractor shall provide all services, materials required to include potential removal (if deemed necessary by the government at a future date) of the proposed systems.

2.5.2. The contractor shall install new systems in coordination with 96th Test Wing, Air Force

Life Cycle Management Center and Air Force Materiel Command Public Affairs office

2.5.3. The contractor shall provide all new components, completely assembled, installed, and operational. Contractor will also provide a system to have master capability/data rights to Government Acceptor.

2.6. Inspection/Acceptance Checklist

2.6.1. A post-installation “walkthrough” for this project shall be coordinated with the contractor’s authorized representative and Government Acceptor and/or Government Project Manager and Contracting POC(s).

2.6.2. All areas requiring correction shall be documented in a punch list by the contractor and provided to the authorized government representative upon completion of a joint walk through by the contractor and authorized government representative.

2.6.3. A final walk through for each “installation area” will be performed with the contractor and the Government Acceptor and/or Government Project Manager to ensure all punch list items have been addressed to the satisfaction of the Government Acceptor.

2.6.4. Upon completion of all contract requirements for all installation areas, the contractor shall submit to the Government Acceptor documentation of completed punch list items. The contractor may then submit a final invoice in the Wide Area Workflow system (WAWF) (https://wawf.eb.mil/).

3. Government Furnished Property/Support

3.1. Base support includes Government-controlled working space and utilities.

4. Additional Services Information

4.1. The contractor shall be responsible for collection of information relevant to the redesign of a deliverable. Examples may include personnel interviews, questionnaires and “walk-through” inspections.

5. Voluntary Protection Program (VPP)/Safety

5.1. Voluntary Protection Program: The Air Force is part of the AOSHA VPP. All contractors are required to familiarize themselves with the requirements of the VPP. Information on VPP can be accessed at http://www.osha.gov/desp/vpp/index.html.

6. Base/Installation Specifics

6.1. All commercial trucks must enter through Eglin AFB Commercial Gate off FL Hwy 85 at intersection of West College Blvd, for inspection. In accordance with Installation (96 TW/SFS) Visitor Control Center; base entry procedures must adhere to delivery vehicle process requirements mandated by Wing. Vehicles are subject to inspection. To obtain a base pass from Visitors Center, driver will require:

6.2. Current Vehicle Registration

• Current Proof of Insurance

• Valid and current Driver's License for driver

• Valid and current Driver's License or other State Identification for any passenger(s) in vehicle.

• Base Pass Letter from Contracting Officer with contract number, and individuals requiring base access. Base pass request must be submitted to Contracting Officer at least 10 days prior to scheduled delivery and include names and driver’s license number of each individual requiring base access. Request shall also include anticipated installation timeframe for this project.

6.3. Gate Procedures:

• Once at Eglin AFB Commercial Gate, be prepared to exit the vehicle and allow for vehicle inspection. At this time you may ask for directions to your final destination.

• If the final destination requires the driver to leave initial inspection area, and reenter the base through an alternate gate, the pass received will be sufficient documentation for entry into both gates, within a pre-established time directed by the Security Forces representative.

• Arrival at the appropriate gate after the designated allotted time will result in non-admittance to the installation.

• This procedure will occur each time a commercial truck requests access to the base.

6.4. Current Bill of Lading (BOL) to get delivery driver and the vehicle on base. BOL must include the AF installation name, date of anticipated delivery, and specific destination (including building number, street address, and point of contact information).

6.5. Personnel should the following items when entering an installation:

• Current Registration for all vehicles

• Current Proof of Insurance for all vehicles

• Valid driver’s license for each driver

• Valid driver’s license or other state identification for each passenger

• Depending on the current Force Protection Condition, a government representative may be required to sponsor those people in person at Pass & ID/Visitors Center.

6.6. Prohibitions: Firearms may not be brought on base under any circumstances. Individuals with criminal records are not allowed on base. Contractor personnel are prohibited from sponsoring guests onto the installation.