Contract Summary

This is a Contract for Services (Short Form) awarded by the Board of Trustees of the Nebraska State Colleges, operating as Wayne State College, to Clark Creative Group, a marketing firm. The contract was executed on June 11, 2026, and involves advertising placement and monitoring services for undergraduate and graduate program recruitment across multiple media platforms during Academic Year 2026-27.

The contract specifies a total compensation of $355,000 for advertising services allocated as follows: Television Budget ($142,910), Radio Budget ($22,996), Digital Budget ($158,094), Transfer Message Budget ($9,000), and Graduate Program Budget ($22,000). Services include advertising placements targeting four demographic segments—parents/community (ages 35-64), teens/traditional undergraduates (ages 16-19), transfer students (ages 18-34), and graduate students (ages 25-34)—across markets including Omaha, Council Bluffs, Lincoln, Hastings, Kearney, Sioux City, and Sioux Falls via television, radio, digital platforms, programmatic audio streaming, social media, and search retargeting. The contract runs from September 1, 2026, through May 15, 2027, with two designated flight periods, and includes monthly payments upon receipt of invoices documenting actual placements with corresponding impressions data. The College reserves the right to reallocate services between individual budgets within the total contracted amount upon written notice to the Contractor.