Contract 80-4-5483

The Nebraska State College System, operating as Wayne State College, awarded a $355,000 contract to Clark Creative Group for advertising and marketing services supporting undergraduate and graduate program recruitment during Academic Year 2026-27. The contract, executed June 11, 2026, runs from September 1, 2026, through May 15, 2027, with performance occurring across multiple regional markets including Omaha, Council Bluffs, Lincoln, Hastings, Kearney, Sioux City, and Sioux Falls in Nebraska and Iowa.

The scope of work encompasses advertising placement and monitoring services across multiple media channels with allocated budgets as follows: television ($142,910), radio ($22,996), digital ($158,094), transfer message ($9,000), and graduate program ($22,000). Services include targeted advertising campaigns directed at four demographic segments—parents and community members (ages 35-64), traditional undergraduate students (ages 16-19), transfer students (ages 18-34), and graduate students (ages 25-34)—utilizing television, radio, digital platforms, programmatic audio streaming, social media, and search retargeting. Compensation is disbursed monthly upon receipt of invoices documenting actual placements with corresponding impressions data. The College retains discretion to reallocate services between individual budgets within the total contracted amount upon written notice to the contractor.