7905023171ra.pdf
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- Media Buying Services (Statewide)
- Contract number
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- New York
About this file
This is a Contract Award Notification issued by the New York State Office of General Services (OGS) Procurement Services for Group 79050 – Media Buying Services (Statewide), Award Number 23171. The contract was originally issued on September 27, 2019, and revised on July 16, 2025, covering the period from September 27, 2019, through September 26, 2029. Five contractors were awarded contracts under this group award: Wahl Media, Inc. (Fairport, NY), OpAD Media Solutions, LLC (New York, NY), OCD Media, LLC (New York, NY), Miller Advertising Agency, Inc. (New York, NY), and Kivvit, LLC (New York, NY). The contract is available to state agencies, political subdivisions, and other authorized users throughout New York State.
The contract covers comprehensive media buying services including strategic media planning, buying, and placement across all types of media platforms such as video, digital, audio, social media, print, out-of-home, sports, and arena-stadium advertising. This award includes diversity requirements with 15% Minority Business Enterprise (MBE) and 15% Women Business Enterprise (WBE) goals, but no Service-Disabled Veteran-Owned Business (SDVOB) requirements. The contract operates under classification codes 55, 80, and 82, and authorized users must document their procurement decisions when selecting among the multiple awarded contractors, ensuring compliance with public procurement processes and demonstrating that selections represent the most practical and economical alternatives in the State's best interests.
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Other files
| File | Type | Posted |
|---|---|---|
| 7905023171Insurance.pdf | ||
| 7905023171pm.pdf | ||
| 7905023171HowtoUse.pdf | ||
| 7905023171ContractorInfo.pdf |
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Text version
(continued) 7905023171ra06
Corning Tower, Empire State Plaza, Albany, NY 12242 | https://ogs.ny.gov/procurement | customer.services@ogs.ny.gov | 518-474-6717
Contract Award Notification
Title : Group 79050 – Media Buying Services (Statewide) Classification Code(s): 55, 80, 82
Award Number : 23171
Contract Period : September 27, 2019 – September 26, 2029
Bid Opening Date : July 24, 2019
Date of Issue : September 27, 2019 (Revised July 16, 2025)
Specification Reference : As Incorporated In The Solicitation
Contractor Information : Appears on Page 2 of this Award
Address Inquiries To:
State Agencies & Vendors Political Subdivisions & Others
Name :
Title :
Phone :
E-mail :
Adriana Rokov Contract Management Specialist 1 518-473-1807 Adriana.Rokov@ogs.ny.gov
Procurement Services Customer Services
Phone :
E-mail :
518-474-6717 customer.services@ogs.ny.gov
Procurement Services values your input.
Complete and return "Contract Performance Report" at end of document.
Description
This award is for Media Buying Services (Statewide). These contracts include strategic media planning, buying, and placement across all types of media platforms (video, digital, audio, social media, print, out-of home, sports, arena-stadium, etc.).
This Award has 15% MBE, 15% WBE and no SDVOB goal requirements.
PR # 23171
https://ogs.ny.gov/contract-award-23171
GROUP AWARD PAGE 2
NOTE: See individual contract items to determine actual awardees.
FED.IDENT.# /
CONTRACT # CONTRACTOR & ADDRESS TELEPHONE # NYS VENDOR#
PS68901 Wahl Media, Inc. 585-377-4298 16-1612544/ 580 Packetts Landing 1100152075 Fairport, NY 14450
PS68900 OpAD Media Solutions, LLC. 518-261-2451 84-1660745/ 1450 Broadway, Suite 902 1100003899 New York, NY 10018
PS68899 OCD Media, LLC. 212-213-6901 20-0810046/ 347 W 36th Street, Suite 905 1100232782 New York, NY 10018
PS68898 Miller Advertising Agency, Inc. 212-727-4769 13-1936588/ 515 Madison Avenue, 9th Fl 1000012591 New York, NY 10022
PS68897 Kivvit, LLC. 212-929-0669 61-1417875/ 202 Varick Street, Suite 201 1100178724 New York, NY 10014
Cash Discount, If Shown, Should be Given Special Attention.
AGENCIES SHOULD NOTIFY NEW YORK STATE PROCUREMENT SERVICES PROMPTLY IF THE
CONTRACTOR FAILS TO MEET DELIVERY OR OTHER TERMS OF THIS CONTRACT. PRODUCTS OR
SERVICES WHICH DO NOT COMPLY WITH THE SPECIFICATIONS OR ARE OTHERWISE
UNSATISFACTORY TO THE AGENCY SHOULD ALSO BE REPORTED TO PROCUREMENT SERVICES.
SMALL, MINORITY AND WOMEN-OWNED BUSINESSES:
The letters SB listed under the Contract Number indicate the contractor is a NYS small business.
Additionally, the letters MBE and WBE indicate the contractor is a Minority-owned Business Enterprise and/or Woman-owned Business Enterprise.
RECYCLED, REMANUFACTURED AND ENERGY EFFICIENT PRODUCTS:
Procurement Services supports and encourages the purchase of recycled, remanufactured, energy efficient and "energy star" products. If one of the following codes appears as a suffix in the Award Number or is noted under the individual Contract Number(s) in this Contract Award Notification, please look at the individual awarded items for more information on products meeting the suffix description.
RS, RP, RA Recycled RM Remanufactured SW Solid Waste Impact EE Energy Efficient E* EPA Energy Star ES Environmentally Sensitive
NOTE TO AUTHORIZED USERS:
When placing purchase orders under the contract(s), the authorized user should be familiar with and follow the terms and conditions governing its use which usually appears at the end of this document. The authorized user is accountable and responsible for compliance with the requirements of public procurement processes. The authorized user must periodically sample the results of its procurements to determine its
GROUP AWARD PAGE 3
compliance. In sampling its procurements, an authorized user should test for reasonableness of results to ensure that such results can withstand public scrutiny.
The authorized user, when purchasing from OGS contracts, should hold the contractor accountable for contract compliance and meeting the contract terms, conditions, specifications, and other requirements.
Also, in recognition of market fluctuations over time, authorized users are encouraged to seek improved pricing whenever possible.
Authorized users have the responsibility to document purchases, particularly when using OGS multiple award contracts for the same or similar product(s)/service(s), which should include:
• a statement of need and associated requirements,
• a summary of the contract alternatives considered for the purchase,
• the reason(s) supporting the resulting purchase (e.g., show the basis for the selection among multiple contracts at the time of purchase was the most practical and economical alternative and was in the best interests of the State).
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