Media Buying Services (Statewide)

This statewide contract vehicle provides comprehensive media buying services including strategic media planning, buying, and placement across all media platforms available in New York State. Authorized users can procure services spanning video, digital, audio, social media, print, out-of-home, sports, and arena-stadium advertising. The contract also encompasses supporting services such as budgeting and planning guidance, demographic research, campaign monitoring, and post-buy analysis. Services are limited to campaigns within New York State, with a minimum order value of $1,000. Contractors operate under a commission-based pricing structure, with maximum not-to-exceed rates established at contract award and contractors required to respond to Media Buy Requests within 12 hours. The contract explicitly excludes creative content production and branding services.

Five prime contractors were awarded under this vehicle: Wahl Media, Inc., OpAD Media Solutions, LLC, OCD Media, LLC, Miller Advertising Agency, Inc., and Kivvit, LLC. The New York State Office of General Services (OGS) administers this contract on behalf of all state agencies and authorized non-state entities throughout New York State. The contract period runs from September 27, 2019, through September 26, 2029, with classification codes 55, 80, and 82. The vehicle includes diversity goals of 15% Minority Business Enterprise (MBE) and 15% Women Business Enterprise (WBE) participation, with no Service-Disabled Veteran-Owned Business requirements. Commission rates remain fixed throughout the contract term with no price increases permitted.