7213D406-E5DF-469D-9F6F-CDF56DEE37AF.pdf
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- Solicitation number
- RFQ033349
- Issued by
- Franklin County, Ohio
About this file
This is a Scope of Service document for a Virtual Tobacco Grant Campaign issued by Columbus Public Health (CPH). The contractor is responsible for managing and executing digital media advertising campaigns across Facebook and Instagram to promote tobacco cessation messaging. The project encompasses two campaigns targeting smokers, retailers, pregnant women, and all residents aged 18 and older within specific Greater Columbus neighborhoods (zip codes 43222, 43223, 43204, 43224, 43229, 43203, 43205, 43206, 43219, 43211, 43227, and 43232). Campaign #1 will run from October 1, 2026, through December 31, 2026, while Campaign #2 will operate from February 22, 2027, through May 22, 2027. The contractor's responsibilities include setting up and managing ad placements, reporting on impressions and reach metrics, providing feedback on ad images, and delivering monthly reporting and final campaign summaries.
The total contract value is $15,000 for both campaigns combined, with no option for additional compensation unless additional funds are authorized. This fixed price encompasses all services including media planning, buying, and negotiation; creative asset management and development; copywriting for all ad copy; image archiving; campaign setup; monitoring of impression goals; advertising costs; monthly reporting; and final campaign summaries. Columbus Public Health will provide all creative assets and messaging for the social media components, while the contractor assumes responsibility for the strategic placement, execution, and reporting of the advertising campaigns.
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Virtual Tobacco Grant Campaign Scope of Service
The contractor is required to complete media outlet activities to increase the exposure/view of two tobacco use campaigns through static image advertising that will run on social media (i.e. Facebook and Instagram) October 2026 through May 2027.
This campaign will be targeting different populations based on target age range and residential geographies depending on campaign focus. Below the contractors responsibilities are outlined by campaign as well as each campaign’s target population and campaign time frame:
• The contractor is responsible for signing agreement where they commit to setup and management of internet advertising for the two campaigns through Facebook and Instagram ads
• Contractor will report back the number of impressions and reach of each ad
• Contractor is also responsible for giving feedback and editing ad images
Campaign #1: Cessation
Target Audiences:
• Age Group: 18+, Smokers, Retailers, All Residents, African American, Business Owners, Pregnant Women
Advertising Coverage Area:
• Greater Columbus; particularly those living in neighborhood with zip codes (43222, 43223, 43204, 43224, 43229, 43203, 43205, 43206, 43219, 43211, 43227, 43232).
Advertising Medium:
• Digital media (Facebook, Instagram)
Campaign Time Frame:
• Media buy period will begin October 1st 2026 and end December 31st 2026, pending media buy strategy to be determined with expertise from media buyer.
Columbus Public Health to Provide
• For the Cessation Campaign, CPH will provide all creative and messaging for the social media components.
Campaign # 2: Cessation
Target Audiences:
• Age Group: 18+, Smokers, Retailers, All Residents, African American, Business Owners, Pregnant Women
Advertising Coverage Area:
• Greater Columbus; particularly those living in neighborhood with zip codes (43222, 43223, 43204, 43224, 43229, 43203, 43205, 43206, 43219, 43211, 43227, 43232).
Advertising Medium:
• Digital media (Facebook, Instagram)
Campaign Time Frame:
• Media buy period will begin February 22nd 2027 and end May 22nd 2027, pending media buy strategy to be determined with expertise from media buyer
Columbus Public Health to Provide
• CPH will provide all creative assets for the social media components.
Upon completion of services the contractor will receive $15,000 for the two campaigns.
The maximum amount of to be paid according to this agreement shall not exceed $15,000 unless additional funds are authorized:
Total for all Campaigns: $15,000
• Includes o Management of creative assets o Development of ads o Copywriting of all text for each ad asset o Archiving of images o Media planning, buying, negotiation, and placement o Cost of advertising o Campaign setups o Monitoring of impression goals o Monthly reporting o Final Campaign summaries
File details come from the government source that posted it. Updated .