70-41800-26-CP399_Granicus Sole Source Determination FY27 Amd 02.pdf.PDF

2021 Sole Source Form

STATE OF NEW MEXICO

SOLE SOURCE REQUEST AND DETERMINATION FORM

A sole source determination is not effective until the sole source request for determination has been posted for thirty (30) calendar days without challenge, and subsequently approved in writing by the State Purchasing Agent or, for Professional Services Agreements, the Secretary of the General Services Department. The foregoing requirement is regardless of whether the sole source request/or determination has been signed by the Agency and/or the Contractor.

I. Name of Agency: New Mexico Tourism Department

Agency Chief Procurement Officer: Rayline Sebay

Telephone Number: 505.670.4992 Agency Contact for this request: Rayline Sebay Telephone Number & Email Address: 505.670.4992; Rayline.Sebay@td.nm.gov

II. Name of prospective Contractor: Granicus, LLC SHARE Vendor Number (must be active): 0000015057 Address of prospective Contractor:

1152 15th Ave NW Suite 800 Washington, DC 20005

Contact Name, Telephone Number and Email Address: Kristy Dickinson, (939) 749-7606 Kristy.dickinson@granicus.com Amount of prospective contract including NM GRT: $1,799,275.00

Term of prospective contract: 4 years

III. Agency is required to state purpose/need of purchase and thoroughly list the services (scope of work), construction or items of tangible personal property of the prospective contract (if this is an amendment request to an existing contract, include current contract number issued by SPD): CP #40-41800-24-CP0lO; amendment 02

I. Purpose:

The Purpose of this Agreement, including its goals and objectives are:

Simpleview, LLC (Contractor) is the sole proprietor from which Destination Marketing Organizations, Convention Visitors Bureaus, Chambers of Commerce, and/or other travel and tourism related marketing organizations may license the Simpleview software. Simpleview software includes Simpleview CMS, Simpleview CRM, the Destination Travel Network and several other products and services. Contractor is also the sole proprietor of support for their software, including maintenance, upgrades, and enhancements. Simpleview LLC's proprietary Customer Relationship Management (CRM) software and Content Management System (CMS) software are the tourism industry's standard for CRM and CMS Platforms.

The CRM enables multiple users and departments at the New Mexico Tourism Department (NMTD) to use one singular, integrated, web-based application to manage their data, projects, tasks, and overall workflow. This includes industry partner management, consumer marketing, media & public relations, forecasting, business analysis, reporting, as well as an included support retainer for training and technical help. It also includes many integration points with other products and services that the NMTD uses. Free upgrades and updates are included in the annual licensing costs.

The CMS platform integrates with Contractor's CRM to allow for efficient and expedient management of content on the www.newmexico.org and the www.newmexicomagazine.org websites. This allows NMTD to pull member/partner listings and amenities into their website, as well as populating offers and event calendars. Contractor's CMS platform also maximizes the data already stored in the CRM to display the best possible version of a destination.

II. The Deliverables:

The following sections describe the required tasks and subtasks to be performed by Contractor concerning each service or product delivered by Contractor to Procuring Agency (a "Deliverable") pursuant to this Agreement. Contractor will deliver each Deliverable, but Contractor is not limited to delivering only the identified Deliverables in each area of the Project.

The Parties agree that the Deliverables are the controlling items and that Contractor's primary obligation is to deliver the Deliverables to Procuring Agency according to the following sections.

A. Deliverable Number 1-CMS Licensing l;ueliverable Name

CMS Licensing

Task Item

Maintenance of

Contracted Modules and

Functionality lllnue Date

N/A - Should be available for the life of the contract.

Sub Tasks Basic Front End Site Styling

Support

Compensation

• Total Compensation not to exceed $885,406.52, including GRT.

• Total annual compensation not to exceed $221,351.63 including GRT; To be paid in full upon receipt of annual invoice.

Description The Contractor's project manager shall manage the development of any ongoing projects and requested maintenance.

The Contractor shall maintain the Simpleview CMS and all of the pages on the attest server.

Contractor shall maintain Contractor shall maintain the following:

the content of and manage the functionality of a) Simpleview CMS Content Management NewMexico.org System

b) Homepage Slideshow & Interior Header management (Image & Video)

c) Metatag Management

d) Redirect Module

e) Articles Module

f) Content Ownership

g) RSS Feeds

h) Template Generator

i) Site Search

j) Hosting and Sitewide SSL Certificate

k) Code editor (CSS, Template & Javascript

Code Overwrite Capabilities)

1) Social Sharing

m) Schema.org and Open Graph Tagging

Capabilities

n) Form Builder

o) Partner Listings

p) Calendar of Events

q) Special Offers/Coupons

r) Responsive GEO Triggers (listings, Coupons, Events)

s) Blog Module

t) Dynamic Content Serving

u) Highlights

v) Media Gallery

w) Quickview

x) Related Content Aggregator

y) Trip Builder

z) Google Maps Integration

aa) Google Translate Integration

bb) TripAdvisor Integration

cc) Tourism Exchange Integration

dd) Social Content Curation - Engage

ee) AudioEye Digital Accessibility Managed

Service & Toolbar

Contractor shall maintain the following:

Contractor shall maintain the content and manage the a) functionality of the New

Mexico Magazine Website: b) www .newmexicomagazine.org

c) d) e) f) g) h) i) j) k)

1) m)

n) o) p) q) r) s) t) u) v) w) x) y)

B. Deliverable Number 2-CRM & Extranet Licensing

Deliverable Name Due Date

CRM & Extranet Licensing N/A - Should be available for the life of the contract.

Simpleview CMS Content Management System Homepage Slideshow & Interior Header Management (Image & Video) Metatag Management Redirect Module Articles Module Content Ownership RSS Feeds Template Generator Site Search Hosting and Sitewide SSL Certificate Code Editor (CSS, Template & Javascript Code Overwrite Capabilities) Social Sharing Schema.org and Open Graph Tagging Capabilities Form Builder Calendar of Events Blog Module Dynamic Content Serving & A/B Testing Highlights Media Gallery Recently Viewed Pages Related Content Aggregator Special Alerts Tourism Exchange Integration Social Content Curation - Publish - to allow your DMO to take advantage of user generated social media content.

AudioEye Digital Accessibility Managed Service & Toolbar

Compensation

• Total Compensation not to exceed $119,958.32, including GRT.

• Total annual compensation not to exceed $29,989.58 including GRT;

To be paid in full upon receipt of annual invoice.

Task Item Sub Tasks Description

Contractor shall Core CRM Platform (15 provide Procuring Users - NM Staff) The Contractor shall integrate partner content and

AgencyCRM& data flows from Simpleview CRM to Website & Extranet Annual Simpleview CMS business information sections, Licensing including but not limited to, listing descriptions, amenity information, images, special offers, meeting facility info, events, and geo data.

CRM (400 Support Hours Included Over Four-year The Contractor shall provide onsite training. The

Term) onsite training will be scheduled prior to the launch to ensure the Procuring Agency's team members receive a thorough training on the svstem.

Listing & Special Offers a) Contractor shall manage a Listing XML Application Programming feed to transfer Event dates from NMTD's

Interface (API) CRM feed to a 3rd party vendor.

b) Contractor shall maintain the data feed.

c) Contractor shall facilitate the maintenance of all data by constantly monitoring the feed to ensure all data is transferring through correctly and all data is refreshed at regular intervals.

d) Contractor shall monitor the feed regularly to determine how much they are being used, and to make certain they are not abused ( only one third party vendor allowed per feed).

e) Contractor will be responsible for informing third party vendors to database updates and ensuring data is continuously feeding into the correct place.

. e 1vera e um er - 1m 11 e unnort ao u 1s er 1censm� enewa C Dr bl N b 3 s· 1 S 60 & M P bl" h L" R jueliverable Name

SimpleSupport 60 & Map Publisher Licensing Renewal

I juue Date

N/A - Should be available for the life of the contract.

I lcomJ!ensation

Total Compensation for this deliverable not to exceed $405,054.00

• Total Compensation for

SimpleSupport 60 not to exceed $373,896.00 including GRT.

• Annual compensation not to exceed $93,474.00; To be paid in full upon receipt of annual mv01ce.

• Total Compensation for Map Publisher not to exceed $31,158.00 including GRT.

I

• Total annual Compensation for Map Publisher not to exceed $7,789.50 including GRT; To be paid in full upon receipt of annual invoice.

Task Item Sub Description Tasks Contractor shall The SimpleSupport plan shall include the following:

provide Procuring • 792 Total Support Hours Agency 0 60 Support hours per month (for a total of 720 hours

SimpleSupport 60 for the year) 0 6 bonus hours included per month (for a total of 72 hours for the year)

• $120 hourly rate (vs $150/hour standard hourly rate)

• Monthly Planning Call with account Manager

• 1-day onsite consulting

• Access to Ticketing System

0 Access to User Forum Contractor shall Contractor shall provide Procuring Agency Access to Map Publisher provide Procuring which will allow Procuring Agency access to make creating high- Agency Map quality, curated maps of the intended destination simple and quick.

Publisher Licensing Procuring agency shall be able to easily build maps that represent the

D.

destination's meeting locations, culinary trails, itineraries, hiking trails and more. Procuring Agency shall be able build maps with Map Publisher that are populated with specific points of interest. Procuring Agency shall be able do this by either pulling directly from the Simpleview CRM Listings data or using custom points Procuring Agency chooses to highlight. Once Procuring Agency builds out the maps Procuring Agency shall be able to share them in several ways.

Procuring Agency's maps shall each have a unique, direct link.

Additionally, Procuring Agency shall be able to embed the map on any of Procuring Agency's web pages or posts. Map Publisher also supports high-quality printing, all the way up to poster-sized prints.

Deliverable Number 4 - Full-Service Search Engine Optimization Engagement (this section has been amended to remove some deliverables and add new deliverables)

Deliverable Name Coml!ensation

PREMIUM

Search Engine Optimization

Engagement

Total Compensation including GRT not to exceed:

$372,165.00; Annual Compensation not to exceed: $93,041.25

Task Item Sub Tasks loescription

Contractor shall SEO engagement shall be The full-service SEO engagement shall include:

maintain and manage maintained and managed for • TECHNICAL the Search Engine NewMexico.org 0 Technical Audit Optimization & 0 Redirects as Needed Engagement The New Mexico Magazine 0 Ongoing Monitoring (Site Health

Website Checks) (www.newmexicomagazine.org) 0 On-Page Optimization (up to 20 Pgs

Quarterly) (Bundled/Discounted Pricing) 0 Identify and Correct Crawl Errors (up to

25 Monthly) 0 Spell-Check Scan and Correction (up to

25 Quarterly) 0 Broken Link Scan and Correction (up to

25 Quarterly) 0 Ongoing Google Analytics Updates as

Needed 0 SEO Support Hours Included for

Widgets & Dev Work (up to 10 Hrs Quarterly)

0 Canonical Tag Implementation 0 10 pages of Zero-Click Optimization per quarter.

0 A Search Intent Gap Analysis 0 A Content Crawl & Index Audit

• CONTENT STRATEGY

0 Content Planning Consultation 0 Meta Tag Optimization 0 Duplicate Content Check 0 Enhanced Structured Data (Schema) 0 Campaign-Focused Keyword Research

& Analysis (Quarterly) 0 Competitive Analysis Report (Annually) 0 CRO (Conversion Rate Optimization)

(Up to 2 Quarterly) 0 CRO Design Work (included) 0 Zero-Click Optimization: Analyst will choose and analyze pages that may not be appearing or performing well in AIO and provide recommendations for improvement related to content structure, headings, FAQs and more.

0 A Search Intent Gap Analysis: A report that identifies search demand, traveler questions, and topic opportunities that are not adequately represented on the website.

0 A Content Crawl & Index Audit: A Comprehensive review of your website's content accessibility, indexation, and structure to determine how effectively AI systems can fmd your content. The audit identifies gaps, crawlability issues, content accessibility concerns, and AI visibility opportunities and impact your presence in organic search and AI-generated answers.

• REPORTING

0 Standard Reporting (Monthly)

0 Year-End Summary Report (Annually) 0 Enhanced Monthly Analytics Reporting

( 1 Custom Report Page)

. e 1vera e um er - U!Ita set ana!!ement tora!!eE Dr bl N b 5 D" • I As M s

�eliverable Name I loue Date I Comoensation

• Total Compensation not to exceed $16,691.16, including GRT.

Digital Asset Management Storage l N/A Total annual compensation not to exceed $4,172.79 including GRT; To be paid in full upon receipt of annual mvo1ce.

Task Item Sub Tasks Description

Digital Asset Storage of Digital Assets Management Storage a) Contractor shall provide 1 TB of storage.

b) Contractor shall Provide twelve (12) hours of training and support.

IV. Provide a detailed explanation of the criteria developed and specified by the agency as necessary to perform and/or fulfill the contract and upon which the state agency reviewed available sources.

(Do not use "technical jargon;" use plain English. Do not tailor the criteria simply to exclude other contractors if it is not rationally related to the purpose of the contract.)

Simpleview is the world's leading DMO marketing organization. They provide multiple technological platforms that integrate seamlessly into the 3 websites that belong to the New Mexico Tourism Department which are NewMexico.org, NewMexicoMagazine.org and nmtourism.org (industry site). Simpleview, LLC provides a variety oftoolsets unique to their proprietary platform that are utilized by the New Mexico Tourism Department to achieve a goal to promote New Mexico as a tourism destination.

The following applications are active, customized applications developed by Simpleview LLC.

It's more cost effective to pay Simpleview LLC for continued support and maintenance of the applications listed below to ensure they are kept current and up to date. Selecting another vendor would require re-development of each application that would be expensive and difficult to replace.

• API development to provide listings for Kiosks in the Visitor Centers.

• XML Feed to provide events for Kiosks in the Visitor Centers.

• API Development to integrate the Tourism Exchange platform into the New Mexico

Tourism department websites and provide for reciprocal exchange of data between the Tourism Exchange website and NewMexico.org and NewMexicoMagazine.org websites.

• Custom API development to provide an interactive map of EV charging stations in the state of New Mexico that updates automatically.

• Custom map development to trace routes for Scenic Byways

• Related Listing Customization (the ability to display multiple listings for businesses that have additional amenities at the same location, i.e. - a hotel that has a restaurant, spa, nightclub, etc.)

V. Provide a detailed, sufficient explanation of the reasons, qualifications, proprietary rights or unique capabilities of the prospective contractor that makes the prospective contractor the one source capable of providing the required professional service, service, construction or item(s) of tangible personal property. (Please do not state the source is the "best" source or the "least costly" source.

Those factors do not justify a "sole source.")

Simpleview, LLC bas uniquely customized many tools and aspects within NewMexico.org, NewMexicoMagazine.org, and nmtourism.org to allow integration between these websites and other platforms that work in conjunction with these websites. Simpleview LLC provides industry specific tools with functions specific to the tourism industry that non-industry vendors would not readily provide. This would require non-industry vendors to research and customize at a substantial cost. The licensing for the support, maintenance, and enhancement of all 3 websites and tools that work within the 3 websites are proprietary and not available from another provider.

VI. Provide a detailed, sufficient explanation of how the professional service, service, construction, or item(s) of tangible personal property is/are unique and how this uniqueness is substantially related to the intended purpose of the contract.

To promote New Mexico as a tourism destination, it is imperative for the tourism websites to allow advertising of tourism related products such as lodging, airfare, small businesses, etc.

The website must also be interactive with travelers to allow for travel guidance and must be able to collect and share data for marketing and planning initiatives. These are just a few unique items that should be encompassed in a tourism website. Simpleview, LLC specializes in this field and has already developed the New Mexico Tourism Department's websites and customized multiple tools to integrate multiple platforms. Any support, maintenance, and enhancements to the websites and customized tools must be done by Simpleview, LLC as they are proprietary licenses.

VII. Explain why other similar professional services, services, construction, or item(s) of tangible personal property cannot meet the intended purpose of the contract.

The licensing for support, maintenance, and enhancements for NewMexico.org, NewMexicoMagazine.org, and nmtourism.org are proprietary and not available from another provider.

VIII. Provide a narrative description of the agency's due diligence in determining the basis for the procurement, including procedures used by the agency to conduct a review of available sources such as researching trade publications, industry newsletters and the internet;; contacting similar service providers; and reviewing the State Purchasing Divisions' Statewide Price Agreements.

Include a list of businesses contacted (do not state that no other businesses were contacted), date of contact, method of contact (telephone, mail, e-mail, other), and documentation demonstrating an explanation of why those businesses could not or would not, under any circumstances, perform the contract; or an explanation of why the agency has determined that no businesses other than the prospective contractor can perform the contract.

09.10.2026