Contract Summary

This marketing proposal is presented to the Nebraska State Health Insurance Assistance Program (SHIP) and Senior Medicare Patrol (SMP) by Broadcast House Media, a division of NRG Media, through sales representative Hilary Sire. The proposal outlines a comprehensive multi-media marketing campaign designed to promote Medicare navigation and fraud prevention services to Lincoln, Nebraska residents and surrounding areas.

The proposed campaign (Option 2) totals $10,450 in investment and includes three primary components: Streaming TV/Over-the-Top (OTT) advertising spanning September-November 2026 and January-March 2027 for 291,034 total impressions at $8,440; a podcast series titled "What's Up With Medicare?" during September, October, and January at $1,200; and Husker Football sponsorship on KLIN radio with three 30-second commercials per game during the September-December 2026 season at $810. The proposal includes a $450 campaign credit applicable toward the fall period. Additional video creative services are available at $150 per video. The campaign leverages Broadcast House Media's five Lincoln radio stations (KFGE-FM, KBBK-FM, KLIN-AM, KLNC-FM, and KBBK-HD2) reaching 135,200 adults 18+ weekly, with targeting capabilities including specific geographic zip codes and demographic parameters. The proposal requires client acceptance and is valid for 30 days following the proposal date, with electronic monthly invoicing and NET 30-day payment terms for approved credit or prepayment.