Contract 116815

The Nebraska Department of Insurance has awarded a contract valued at $10,450 to NRG Media LLC (Lincoln) for a comprehensive multi-media marketing campaign to support the Nebraska State Health Insurance Assistance Program (SHIP) and Senior Medicare Patrol (SMP). The contract period runs from September 1, 2026, through January 31, 2027, with performance centered in the Lincoln, Nebraska area and surrounding communities.

The deliverables consist of three integrated marketing components: streaming television and over-the-top (OTT) advertising generating 291,034 impressions across September through November 2026 and January through March 2027 ($8,440); a podcast series titled "What's Up With Medicare?" airing during September, October, and January ($1,200); and Husker Football sponsorship on KLIN radio featuring three 30-second commercials per game during the September through December 2026 football season ($810). The campaign leverages NRG Media's five Lincoln-based radio stations (KFGE-FM, KBBK-FM, KLIN-AM, KLNC-FM, and KBBK-HD2) with demonstrated weekly reach of 135,200 adults aged 18 and older, utilizing geographic and demographic targeting capabilities to promote Medicare navigation and fraud prevention services to eligible populations.