Public Relations, Advertising, Marketing, and Multimedia Services

This state term contract establishes a comprehensive procurement vehicle for public relations, advertising, marketing, and multimedia services available to Florida government entities on an hourly rate basis. The contract encompasses four primary service categories: Public Relations Services, Advertising Services, Marketing Services, and Multimedia Services. Eligible procurements include strategic communications planning, media relations, advertising campaign development, brand marketing initiatives, digital and creative content production, and multimedia asset creation. Project-based pricing is restricted to the hourly rates established on individual contractor price sheets, and media buys are to be contemplated separately in the customer scope of work or purchase order. The contract is administered through the MyFloridaMarketPlace procurement system, requiring state agencies to issue requests for quotes to all contractors or a minimum of 25 vendors when applicable.

This multi-award vehicle was established by the State of Florida and is effective from December 16, 2024, through December 15, 2027, with renewal term provisions. The contract encompasses 24 prime contractors offering varying service category specializations and hourly rate structures, ranging from $98.50 to $499.00 per hour depending on the contractor and service category. Notable prime contractors include Accenture LLP, KPMG LLP, Golin/Harris International, Inc., The Taproot Agency LLC, Ernst & Young U.S. LLP, and numerous specialized firms. The contract type is a state term contract (STC #82101800-24-STC) with statewide geographic coverage throughout Florida, providing government entities with pre-negotiated pricing mechanisms and standardized procurement procedures for acquiring professional marketing and communications services.