Outdoor Digital Signage & Installation

The Outdoor Digital Signage & Installation state-wide contract, administered by the University of Wisconsin-Whitewater, provides a comprehensive procurement solution for digital signage, electronic displays, and related installation services. This multi-award vehicle covers a broad range of signage products, including point of purchase signs, marquees, guidance signs, and electronic message displays. The contract supports public sector entities in acquiring high-quality outdoor digital signage through a streamlined procurement process, with specific focus on electronic display technologies and installation services across various government and educational settings.

The contract is awarded to Milwaukee Sign Company, located in Sussex, Wisconsin, and has a three-year performance period with an automatic one-year renewal option. The vehicle covers the entire state of Wisconsin and is structured as a competitively bid contract with specific terms including NET 30 payment provisions and rigorous product inspection protocols. While the specific total contract value is not disclosed, the agreement includes detailed compliance requirements such as mandatory affirmative action plan submissions for contracts over $50,000, with exemptions for smaller businesses. The contract was executed in March 2025 and provides a standardized approach for Wisconsin governmental entities to procure digital signage solutions through a pre-negotiated, competitively solicited contract vehicle.