Marketing Communications Services Pool
Ended Contract vehicle North Dakota Awarded
- Contract number
- 268-LEVE
Vehicle facts
- End date
- Point of contact
-
- Abby Dschaak aadschaak@nd.gov (701) 328-4912
Updated .
About this vehicle
The North Dakota Marketing Communications Services Pool (State Contract #268) is a comprehensive vendor pool designed to provide state and local government entities with a wide range of marketing communication services. The contract covers extensive capabilities including media planning, advertising, media buying, creative design production, public relations, website development, social media management, and campaign material creation. Participating agencies can leverage this contract to develop media plans, implement marketing strategies, purchase paid media across various channels (television, radio, digital, print), create multimedia content, manage social media accounts, and develop educational and promotional materials. The vehicle is accessible to state agencies, higher education institutions, counties, cities, townships, public schools, governmental boards, nonprofit entities, tribal agencies, transportation providers, and the International Peace Garden.
The contract was originally awarded on January 12, 2021, with a current performance period extending through September 30, 2026, following two contract amendments. While multiple vendors are part of the pool, Level Brand LLC (doing business as Level Mpls) is a confirmed prime contractor. The vehicle covers the entire state of North Dakota and operates as a task order-based contract, allowing agencies to issue task orders to pool members without mandatory competition, though competitive quotes are recommended. Contractors are selected based on their ability to meet specific Statement of Work requirements, with pricing structured around hourly rates ranging from $50 to $125 per hour depending on service complexity. The contract includes an Added Value Guarantee and provides flexibility for agencies to use purchase orders or purchasing cards for payment, with a structured change order process to manage project modifications.
Description
This contract is for marketing communications services vendor pool. Services include advertising, media buying, design work, websites, public relations and more. The purpose of the vendor pool is to identify contractors interested in working with the State of North Dakota, establish services and capabilities, and meet state requirements while expediting the process for procuring marketing communications needs.
SAMPLE OF CONTRACT SERVICES Develop a media and marketing plan Implement the media plan and be responsive to changes in timing, budget, ad performance, and agency needs Comply with HIPPA Purchase paid media consistent with the media plan and to potentially include television, radio, out-of-home, print, email, direct mail, social and digital media, etc. Develop and implement earned media and public relations plans and materials consistent with the media plan.
Creative design production, potentially including advertising campaigns, promotional materials, long- and short-form video and multimedia. Develop or maintain existing campaign websites per North Dakota Information Technology Website Standards. Manage social media accounts as requested - this could include Facebook, Instagram, Snapchat, Twitter, YouTube, etc. Develop and maintain partnerships with businesses and other entities for potential sponsorship opportunities; widespread distribution of campaign materials and activities to achieve message saturation; and other activities.
The development of toolkits, or supplemental campaign materials, as well as technical assistance for the STATE'S partner entities, reinforcing appropriate use of the campaign materials. Tracking of contact/distribution lists for partner agencies. Complete other media-related activities as requested, for example: Edits, dubbing, sizing, etc. of existing media materials. Develop and print banners, pamphlets, posters, etc. Work with partners to create educational materials (i.e., radio/video scripts, banners, etc.) for various sponsorships and events.
Files
| File | Type | Posted |
|---|---|---|
| Amendment 1 Signed 9-29-2022.pdf | ||
| Notice of Task Order Award - Template.docx | DOCX document | |
| 268_State Contract Summary.docx | DOCX document | |
| Amendment 2 - LEVEL Mpls - signed.pdf | ||
| Change Order Form.docx | DOCX document | |
| Level Mpls Signed 01-12-2021.pdf | ||
| Pricing - Eff 10-1-24 updated.xlsx | XLSX spreadsheet | |
| Task Order Request.docx | DOCX document |
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