Advertising, Marketing and Event Planning Services

The Massachusetts Statewide Contract PRF70 for Advertising, Marketing, and Event Planning Services provides comprehensive professional services across five key categories: Web-Based/Social Media, Creative Services, Marketing Services, Event Planning/Support, and Integrated Marketing Services. Participating vendors can deliver a wide range of solutions including web development, graphic design, photography, video production, media planning, event coordination, and strategic marketing support. The contract is designed to serve Massachusetts executive branch agencies, offering flexible project-based engagements with both fixed-price and rate-based options that enable efficient procurement of marketing and communication services.

The contract, issued by the Operational Services Division, was awarded on September 1, 2020, with a performance period ending August 31, 2025. Multiple pre-qualified vendors are available, including 3 Media Web Solutions, 451 Marketing, 617 Media Group, and others, with an estimated total contract value of $35,739,641.43. The vehicle covers the entire Commonwealth of Massachusetts and is accessible to state agencies, municipalities, public authorities, educational institutions, and certain non-profit organizations. Vendors are required to provide competitive pricing, with hourly rates ranging from $30 to $400 depending on professional role, and must demonstrate commitment to supplier diversity by allocating 3-20% of spending to certified diverse businesses.