France Travel Industry Marketing and Media Relations Services

The Arizona Department of Administration Master Agreement CTR059502 is a specialized contract for Travel Industry Marketing and Media Relations Services, specifically focused on France-based marketing initiatives. The IDV enables procurement of comprehensive marketing services, including trade industry marketing, trade missions, and media relations support. Key services encompass strategic marketing consultations, industry event planning, and targeted promotional activities designed to enhance tourism and business relationships between Arizona and France.

The master agreement is awarded to B World Communication, a Paris-based communication and public relations consulting firm. The contract was originally executed on April 1, 2022, and has been extended through March 31, 2026, via multiple amendments. The IDV operates as a state-level master agreement with geographic coverage in Arizona, featuring multiple pricing updates and term extensions. Notable contract modifications include price adjustments for trade industry marketing services and trade missions, with monthly retainer rates increasing from $1,450 to $1,750 and mission-based services rising from $1,850 to $2,500. The contract is structured as a professional services master agreement with flexible, renewable terms.