Statewide Marketing

The Arizona Statewide Marketing Services Master Agreement (CTR056871) is a comprehensive indefinite delivery vehicle (IDV) that provides a wide range of marketing and advertising services for state agencies, boards, and commissions. The contract covers essential marketing disciplines including general marketing, design firm services, production services, media services, interactive marketing services, public relations, and multicultural marketing. State entities can utilize this contract to procure tailored marketing solutions across various channels such as TV, radio, print, digital media, social media, and web platforms, with vendors offering strategic planning, creative development, media buying, campaign execution, and performance tracking.

The master agreement is awarded to The James Agency Inc., based in Scottsdale, Arizona, and is administered by the Arizona Department of Administration State Procurement Office. The contract was originally effective September 1, 2021, and has been extended through multiple amendments, with the current term running from September 1, 2025, to August 31, 2026. The contract allows for blended hourly rates ranging from $130 to $150 per hour across different service categories, with media markup percentages up to 17.25%. The IDV covers the entire state of Arizona and includes provisions for cooperative purchasing, enabling multiple state agencies and potential cooperative members to leverage the contract for their marketing needs.