Marketing Support

The Ohio Department of Transportation (ODOT) Procurement #578-24 is a multiple-award Indefinite Delivery/Indefinite Quantity (IDIQ) contract for marketing support services targeting local transit agencies. The contract encompasses comprehensive marketing solutions including logo design, marketing campaign development, advertising creation and placement, graphic design, event planning, and promotional material production. Specifically designed to support ODOT's Office of Transit and over 100 transit agencies, the contract enables agencies to procure strategic marketing services focused on communicating critical information about civil rights, accessibility, and transit service promotion.

The IDV was awarded to four prime contractors: Rasor Marketing Communications, Fahlgren Mortine, InVerve Marketing, Inc., and American Structurepoint, Inc. Selected through a competitive bidding process, these vendors were evaluated using a cost per quality point review methodology. The contract covers the state of Ohio and runs from July 1, 2023, through June 30, 2025, with a cost-reimbursement contract type and task-based pricing. While no predetermined total contract value was established, the multiple-award structure provides ODOT and participating agencies flexibility in selecting marketing support services based on individual project requirements and vendor technical scores.