Fort Worth Stock Show and Rodeo Lease Sponsorship and Hospitality Agreement

The contract award 26-00716 involves a Lease Sponsorship and Hospitality Agreement for the Fort Worth Stock Show and Rodeo, with Southwestern Exposition and Livestock Show as the prime contractor. Located in Texas, the contract was awarded on January 9, 2026, and is categorized under multiple sponsorship-related UNSPSC codes, including team/club sponsorship (80141632), academic sponsorship (80172201), corporate sponsorship (80172203), and government sponsorship (80172202).

The contract falls under the NIGP code 96377 for Sponsorships (All Types), suggesting a comprehensive sponsorship arrangement for the livestock show and rodeo event. While specific contract values are not provided in the available documentation, the agreement appears to be a strategic partnership between the local organizing entity and the prime contractor to support and promote the Fort Worth Stock Show and Rodeo. The multiple sponsorship classifications indicate a multifaceted approach to event support, potentially involving financial, promotional, and operational elements.