Contract CW37686

The University of Nebraska Medical Center (UNMC) awarded contract CW37686 to OBI Creative (O'Brien Industries Inc.), an Omaha, Nebraska-based marketing and advertising agency, on March 1, 2026. The contract, valued at $198,000, covers a twelve-month performance period from October 1, 2025 through September 30, 2026. This non-competitive professional services procurement was justified by a five-year existing vendor relationship between UNMC's Munroe Meyer Institute and OBI Creative, with the determination that vendor continuity would preserve workflow efficiency on the "Learn the Signs" campaign, an educational initiative focused on infant and child development milestones.

OBI Creative will provide comprehensive digital marketing services including creative asset development, media buying, and account management across multiple platforms. The contract allocates $172,000 for media placements distributed across Meta Ads ($33,600), Google Paid Search ($16,800), Google Display ($29,400), YouTube ($25,200), Google Performance Max ($56,000), and Reddit Ads testing ($11,000). An additional $18,000 covers production and account management services, including creative refresh, stock imagery and video licensing, voiceover renewal rights, Reddit creative development, and vendor account management. The contract is funded through grant support from the Munroe Meyer Institute Education and Child Development department and is governed by Nebraska state law and the university's Legal and Policy Compliance Addendum.