Extreme long range observation sight (elros)
Other Transaction IDV Awarded Last action
- Contract number
- W911SR2390014
- Awardee
-
Pixels On Target LLC UEI D5MJK2BJX793
- Awarding agency
-
ACC Aberdeen Proving Ground
Army Contracting Command, Department of Defense
- Task orders
- 0
Award facts
- Last date to order
- Not on record
- IDV ceiling
- $2,559,830.00
- Funding agency
- Space and Missile Defense Command Department of the Army, Department of Defense
- NAICS code
- Not on record
- Competition
- Competed Broad Agency Announcement
- Pricing
- Other
Award details come from SAM.gov/FPDS.
About this IDV
The Army Space and Missile Defense Command awarded an Other Transaction IDV to Pixels On Target LLC for development of an Extreme Long Range Observation Sight (ELROS) prototype, with a ceiling of $2.559 million and an award date of June 28, 2023. This OT IDV operates outside the FAR and sits within a multiple-award Other Transaction vehicle structure.
Pixels On Target is a minority-owned small disadvantaged business based in Sunrise, Florida, specializing in advanced thermal optic systems and related defense technologies. The company's capability focus centers on thermal sighting systems, miniature aiming systems for night operations, and prototype development in the thermal optics and surveillance domains—directly aligned with ELROS prototype objectives.
The ELROS IDV represents one of three concurrent Other Transaction vehicles the company holds. Activity across the company's Other Transaction portfolio includes thermal reflex sight development under USSOCOM OT IDVs and continued prototype advancement in thermal observation and aiming systems. Recent execution across Pixels On Target's broader thermal optics footprint demonstrates prototype-to-production maturity: the company has delivered miniature aiming systems kits, thermal sight systems with integrated AI/ML image processing, and thermal reflex sights to Special Operations Command, the Marine Corps, and Air Force units.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Funding Only Action | $559,830 | |
| Original award | $2,000,000 |
Quick answers
Who was awarded contract W911SR2390014?
W911SR2390014 was awarded to Pixels On Target LLC by ACC Aberdeen Proving Ground (Army Contracting Command) on June 28, 2023.
How much is contract W911SR2390014 worth?
W911SR2390014's own ceiling is $2,559,830.
Which agency awarded contract W911SR2390014?
ACC Aberdeen Proving Ground (Army Contracting Command) awarded W911SR2390014, with funding from Space and Missile Defense Command (Department of the Army).
Was contract W911SR2390014 competed?
The extent of competition for W911SR2390014 was competed.
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