Marketing and communications services for the admissions office of the US coast guard academy

Ended Indefinite Delivery Contract Awarded Last action

Contract number
HSCG8410DAAS156
Awardee
Awarding agency
Task orders
14 $2,113,188 obligated

Award facts

Combined order value
$2,113,188 Current and potential, with all options
Last date to order 100% complete
IDV ceiling 71% used
$2,975,000.00
Award type
Single award
Who can order
Only the awarding agency
NAICS code
541613 Marketing Consulting Services
Set-aside
Total Small Business
Competition
Full and Open Competition after exclusion of sources · 17 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Legislative mandates

Award details come from SAM.gov/FPDS.

About this IDV

This indefinite delivery contract (IDC) was awarded by the U.S. Coast Guard to Sensis Inc., a small disadvantaged business, to provide marketing and communications services for the U.S. Coast Guard Academy's admissions office. The single-award IDC has a ceiling value of $2,975,000 and an ultimate completion date of December 16, 2014.

Under this contract, Sensis has been issued multiple task orders to provide a range of services, including lead generation, print and digital design, media planning and buying, student search services, and the development of an admissions microsite. The task orders have utilized various pricing mechanisms such as time-and-materials and firm-fixed-price. The work has been performed primarily in Los Angeles, CA and Washington, DC, with the aim of supporting the U.S. Coast Guard Academy's student recruitment efforts, particularly targeting African American and other underrepresented applicants.

Task orders

Task order Ordering agency Obligated Awarded
The purpose of this t & m task order under HSCG84-10-d-AAS156 is for the contractor to provide lead generation… HSCG2315JPTT178 Coast Guard $35,445
One year labor hour task order under HSCG84-10-d-AAS156 for print and digital design for the 2015 admissions drive. HSCG2315JPTT093 Coast Guard $127,684
One year labor hour task order under HSCG84-10-d-AAS156 for marketing services to obtain students for the 2014/15… HSCG2314JPTT857 Coast Guard $76,968
Task order for marketing services through 6 top online college recruitment websites. POP 09/30/2013 to 09/29/2014. HSCG2313JPTT601 Coast Guard $74,452
Task order for marketing support services to attract african american students to uscga. HSCG2313JPTT608 Coast Guard $566,134
The purpose of this times and material task-order is to provide the US coast guard academy with on demand development… HSCG2313JPTT602 Coast Guard $76,276
Task order from date of award to march 2013 for digital search marketing services for the united states coast guard… HSCG2312JPTT881 Coast Guard $71,299
The purpose of this times and material task-order is to provide the US coast guard academy with print and digital… HSCG2312JPTT445 Coast Guard $149,890
The purpose of this firm fixed price task-order is to support development of two new publications for the US coast… HSCG2310JPTT603 Coast Guard $89,708
The purpose of this times and material task-order is to execute for the US coast guard academy media planning, media… HSCG2310JPTT604 Coast Guard $482,195
The purpose of this firm fixed price task-order is to develop and host an admissions microsite for the US coast guard… HSCG2310JPTT605 Coast Guard $76,226
The purpose of this times and material task-order is to provide the US coast guard academy with print and digital… HSCG2310JPTT554 Coast Guard $89,612
The purpose of this firm fixed price task-order is to provide the US coast guard academy with student search services… HSCG2310JPTT553 Coast Guard $44,706
Marketing firm orientation HSCG2310JPTT345 Coast Guard $152,592
Show all 14

Transactions

Action Obligated Date
Close Out P000010 · The purpose of this modification is to close out the contract. $0
Vendor DUNS or Name Change - Non-Novation P00009 $0
Exercise an Option P00008 $0
Other Administrative Action P00007 · Administrative modification adding clauses and wage determination. $0
Exercise an Option P00006 $0
Exercise an Option P00005 $0
Exercise an Option P00004 $0
Other Administrative Action P00003 $0
Other Administrative Action P00002 · Marketing firm orientation $0
Transfer Action P00001 $0
Original award $0
Show all 11

Quick answers

Who was awarded contract HSCG8410DAAS156?

HSCG8410DAAS156 was awarded to Sensis Inc. by Coast Guard (Department of Homeland Security) on December 17, 2009.

How much is contract HSCG8410DAAS156 worth?

Orders under HSCG8410DAAS156 have obligated $2,113,188. HSCG8410DAAS156's own ceiling is $2,975,000.

How many orders have been placed under contract HSCG8410DAAS156?

14 orders have been placed under HSCG8410DAAS156, the latest on December 16, 2014.

Who can order from contract HSCG8410DAAS156?

HSCG8410DAAS156 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.

Was contract HSCG8410DAAS156 competed?

The extent of competition for HSCG8410DAAS156 was full and open competition after exclusion of sources. The government received 17 offers. It was set aside: Total Small Business.

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