The Federal Emergency Management Agency awarded a single-award, indefinite delivery contract to the Advertising Council Inc., doing business as the AD Council, to support FEMA's Ready Campaign. The Ready Campaign is FEMA's public education program that aims to educate and empower Americans regarding emergency preparedness for natural disasters and potential terrorist attacks.
Under the contract, the AD Council will provide public education and outreach services to promote emergency preparedness messages and resources through its multi-platform communications network. A firm fixed price delivery order against the contract totals $5.1 million for services from March 2020 through February 2025 in Washington, D.C. The contract has a potential value of $9.995 million over its period of performance from February 2020 to February 2023. No set-aside designations or subcontracting arrangements were specified.
The contract aims to procure public education and outreach services from the AD Council to support FEMA's Ready Campaign. This campaign educates the public on emergency preparedness through various communications channels. The awarded delivery order and indefinite delivery contract framework will allow FEMA to obtain these services through February 2023 and 2025, respectively, in support of its mission to empower the public to prepare for and respond to disasters and emergencies.
Generated 1/5/24, 12:06 AM