Other direct costs (odcs) are expenses other than labor hours. All odcs proposed must be directly related to a service being offered under this schedule and can only be purchased in conjunction with…
Ended Federal Supply Schedule Awarded Last action
- Contract number
- GS23F0103R
- Awardee
-
Lieberman Research Worldwide Inc. UEI C96FJWDMHCS9
- Awarding agency
-
Federal Acquisition Service
General Services Administration
- Task orders
- 0
Award facts
- Last date to order 100% complete
- IDV ceiling
- $500,000.00
- Award type
- Multiple award
- Who can order
- All agencies
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Other statutory authority
Award details come from SAM.gov/FPDS.
About this IDV
This Federal Supply Schedule contract, awarded by a U.S. federal government agency to Lieberman Research Worldwide Inc., authorizes the purchase of a range of marketing and advertising services. The contract has a ceiling value of $500,000.00 and a period of performance from February 9, 2005 to February 8, 2010.
The scope of services includes customizing strategic marketing plans, branding initiatives, creating public awareness, market identification and analysis, conducting focus groups and surveys, and establishing call centers. Other direct costs (ODCs) such as audio/visual equipment, facility rental, and media costs can be purchased in conjunction with these services. This multiple award contract does not utilize any set-asides. The contract aims to provide the government agency with flexible access to a variety of marketing and outreach capabilities to support their programs and initiatives.
Description
Other direct costs (odcs) are expenses other than labor hours. All odcs proposed must be directly related to a service being offered under this schedule and can only be purchased in conjunction with the schedule service. Possible odcs may include such items such as audio/visual equipment, facility rental, commercial production, media costs, booth space rental, etc. Services include, but are not limited to: customizing strategic marketing plans branding initiatives creating public awareness of products, services, and issues targeting market identification and analysis establishing measurable marketing objectives; determining market trends and conditions; identifying and implementing appropriate strategies conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results establishing call centers (in relation to services provided under this schedule)
Transactions
| Action | Obligated | Date |
|---|---|---|
| Terminate for Convenience | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract GS23F0103R?
GS23F0103R was awarded to Lieberman Research Worldwide Inc. by Federal Acquisition Service (General Services Administration) on February 9, 2005.
How much is contract GS23F0103R worth?
GS23F0103R's own ceiling is $500,000.
Who can order from contract GS23F0103R?
GS23F0103R is a multiple award federal supply schedule. All agencies can place orders on it.
Was contract GS23F0103R competed?
The extent of competition for GS23F0103R was full and open competition.
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