Contractor shall review, revise, and/or develop customized strategic marketing plans that will formulate short & long range goals to increase public awareness of products, services and issues. Also…
Ended Federal Supply Schedule Awarded Last action
- Contract number
- GS23F0061P
- Awardee
- Not on record
- Awarding agency
-
Federal Acquisition Service
General Services Administration
- Task orders
- 0
Award facts
- Last date to order 100% complete
- IDV ceiling
- $125,000.00
- Award type
- Multiple award
- Who can order
- All agencies
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Other statutory authority
Award details come from SAM.gov/FPDS.
About this IDV
The federal contract IDV award, with the ID GS23F0061P, was issued by a U.S. federal government agency to a prime contractor. The contract is a Federal Supply Schedule, a multiple award vehicle, with no set-aside used. The award date was December 2, 2003, with an ultimate completion date of July 16, 2005, and a ceiling value of $125,000.00.
The contracted services include the development of customized strategic marketing plans to increase public awareness of the agency's products, services, and issues. This may involve identifying target audiences, establishing marketing objectives, determining market trends, and recommending appropriate strategies and tactics. The services may also include conducting market research activities such as focus groups, telemarketing, individual interviews, and surveys. Additionally, the contract covers the provision of video and film production services to inform the public about the agency's latest products, services, and issues.
Description
Contractor shall review, revise, and/or develop customized strategic marketing plans that will formulate short & long range goals to increase public awareness of products, services and issues. Also identify the best target audience & work with the targeted audience indicated to establish measurable marketing objectives, determine market trends & conditions, identify appropriate strategies & recommend tactics to meet those obejctives. Market trends may be required, types of services may include conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results. Novelty items such as key chains are also included along with miscellaneous business servicesnot elsewhere classified. Contractors shall be required to provide videotape and film production services in order to inform the public about the latest products, services, and/or issues and other government agencies. Videotape and film production includes but is not limited to w
Transactions
| Action | Obligated | Date |
|---|---|---|
| Terminate for Convenience | $0 | |
| Original award | $0 |
Quick answers
How much is contract GS23F0061P worth?
GS23F0061P's own ceiling is $125,000.
Who can order from contract GS23F0061P?
GS23F0061P is a multiple award federal supply schedule. All agencies can place orders on it.
Was contract GS23F0061P competed?
The extent of competition for GS23F0061P was full and open competition.
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