The west virginia food and farm coalition INC

Will support a regional branding and marketing strategy to expand market access for valueadded product makers throughout appalachia. This project will engage a rural grocer network to support statewide sales for 10 midatlantic and southern metropolitan areas. This project will establish 50 strategic sales locations for these valueadded products while building two shareduse curriculums for producers constructing a new valueadded product line and providing technical and marketing assistance to targeted markets. The project anticipates reaching 30 valueadded makers 60 farmers 30 retail outlets 20 restaurants and 10 independentlyowned grocery stores within west virginia. The project will inform nutritional directors in schools and purchasing managers at west virginiabased institutions about the available selection of fresh and valueadded food products utilizing informational displays and marketing installations in institutions of higher education.