Project Grant AM22LFPPCA1134

Award Date 9/30/22
Completion Date 3/31/24
Dollars Obligated $155K
Federal Grant Program
10.175
Assistance Type
Project Grant
Place of Performance
California, USA
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The Department of Agriculture's Agricultural Marketing Service awarded Veggielution a $155,000 Project Grant under the Farmers Market and Local Food Promotion Program (FMLFPP) to develop a Santa Clara County, California food hub feasibility plan from September 30, 2022 through March 31, 2024.

Under the award, Veggielution will contract with New Venture Advisors to research and create a plan examining food insecurity, lack of access to healthy and culturally relevant food options, and limited marketing channels for smaller and BIPOC regional organic growers in Santa Clara County. New Venture Advisors will conduct literature reviews, stakeholder interviews and surveys, and a business analysis of Veggielution to determine the benefits of Veggielution operating as San Jose's food hub. The resulting plan will provide strategic recommendations for a San Jose/Santa Clara County food hub model and solutions to barriers in the local food system to benefit low-income residents, food entrepreneurs, workers and disadvantaged farmers.

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