Project Grant 24FMPPOK1234

Award Date 9/30/24
Completion Date 9/29/27
Dollars Obligated $455K
Federal Grant Program
10.175
Assistance Type
Project Grant
Place of Performance
Oklahoma City, OK, USA
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This $455,263.75 federal Project Grant award from the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175) supports the Eastside Fresh Market in Oklahoma City. The project aims to address food access issues in Northeast Oklahoma City by:

  1. Providing technical training and marketing support to help local food producers successfully market their products directly to consumers through the Eastside Fresh Market. This includes assisting existing and beginning farmers with navigating the challenges of direct-to-consumer sales.

  2. Expanding targeted marketing campaigns to increase the customer base and scale up the operations of the Eastside Fresh Market, which serves as a critical food access point for underserved residents in the area.

The project was informed by a recent feasibility study conducted by Oklahoma State University, which surveyed hundreds of Northeast Oklahoma City residents and local food producers. This 3-year grant, awarded on September 30, 2024, will enable the Eastside Fresh Market to continue fulfilling the community's need for improved food access and expanded opportunities for area food producers.

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