This $132,540 Project Grant award from the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175) aims to increase sales of locally grown produce at two existing farmers markets and test two new markets for economic sustainability. The key activities include using digital and print media, such as quarterly print campaigns, social media posts, e-newsletters, and vehicle wraps, to promote the markets. The project also provides cooking demonstrations and recipe instruction by local farmers to engage consumers. The anticipated outcomes include a 10% increase in produce sales at existing markets, four new farm opportunities at the two new markets with a 25% sales growth in year two, and at least 30 consumers engaged per farmers fork event, with 75% reporting learning new recipes and 50% trying a local ingredient.