This federal Project Grant award of $611,641, provided by the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175), will enable Cornell University to increase sales of local foods at farmers markets (FMs) in New York and Pennsylvania. The project will utilize point-of-sale (POS) data and rapid market assessment (RMA) consumer surveys to analyze FM vendor and customer dynamics, with the goal of identifying practical marketing practices to enhance access to and sales of locally grown foods. The project will also incorporate recommendations from the Farmers Market Coalition's anti-racist toolkit to address implicit bias and remove barriers that discourage a diverse range of consumers and vendors. The award, effective from September 30, 2024 to September 29, 2027, will result in data-informed recommendations to farmer vendors and FM managers, as well as the delivery of a 6-week direct marketing farmer training course and a 1-day NY-PA direct marketing conference.
Mod # | Description | Reason For Modification | Federal Obligation (Click to sort descending) | Date (Click to sort ascending) |
|---|---|---|---|---|
| Not listed | $489.3k | 10/28/24 |