Freshfix LLC will establish a hybrid food hub model designed to streamline food aggregation and distribution within western new york addressing a critical GAP in accessing local agricultural…

Freshfix LLC will establish a hybrid food hub model designed to streamline food aggregation and distribution within western new york addressing a critical GAP in accessing local agricultural products for both farmers and buyers. This project will focus on expanding operations to encompass wholesale services providing a dedicated channel for freshfix to supply locally grown produce to nonprofit organizations and small food businesses. To achieve this freshfix will purchase necessary supplies including equipment for sorting and packaging and will facilitate the creation of valueadded products through collaborations with the massachusetts avenue project utilizing excess produce to reduce farm waste and create new market opportunities. Anticipated outcomes include increased access to fresh locally sourced produce for a variety of stakeholders benefiting nonprofit organizations and small food businesses while simultaneously supporting farmers in the region. The project will support farmers in effectively marketing their products and will connect them with a wider range of buyers. The intended beneficiaries include farmers processors and food businesses alongside nonprofit organizations and the consumers who will have access to a greater supply of fresh produce. Freshfix will work with stakeholders to implement a targeted campaign to promote locally grown food driving demand within the community and fostering a stronger local food system.