Maine dayboat scallops INC DBA downeast dayboat will increase consumption of maine seafood through a novel distribution model designed to optimize the supply chain and enhance consumer engagement

The project will establish a system combining online ordering with convenient locallyhosted pickup events mirroring the success of the british columbiabased skipper otto program. Downeast dayboat will partner with three retail locations throughout northeastern regions facilitating the collection of maine seafood by customers who have ordered online. To support this initiative the organization will procure materials for thermal shipping and engage a video production company and a photographer to create informational resources such as recipes and videos accessible via QR codes alongside these materials. These resources will help reduce packaging materials and provide consumers with the tools needed to confidently prepare maine seafood at home. The anticipated outcome is an increase in the availability of premium seafood to consumers benefiting farmers processors and other stakeholders within the maine seafood industry. The primary beneficiaries are consumers seeking convenient access to highquality local seafood alongside retail partners who will experience increased foot traffic. This project will streamline the flow of goods from producers to consumers contributing to a more efficient and profitable seafood market.