City of good and the boise farmers market will undertake a marketing campaign designed to increase customer loyalty and drive sales by highlighting the advantages of the agricultural practices…

City of good and the boise farmers market will undertake a marketing campaign designed to increase customer loyalty and drive sales by highlighting the advantages of the agricultural practices employed by its producers. The campaign will involve identifying and targeting specific consumer groups developing a multimedia advertising strategy and engaging the participating farmers in sharing their stories. A videographer will be hired to produce visual content that showcases the producers agricultural practices. The campaigns anticipated outcomes include heightened awareness among consumers regarding the benefits of these practices leading to increased preference for products from the boise farmers market. This in turn is expected to result in more visitors to the market both the saturday market and the weekday mobile markets coupled with increased revenue. The primary beneficiaries of this project include the farmers and ranchers who utilize these methods as well as the consumers who appreciate the resulting food. The project also supports the businesses involved in processing and distributing these agricultural goods benefiting the entire stakeholder group. The overall goal is to foster a greater understanding of the agricultural practices and encourage continued support for the boise farmers market and its producers.