Project Grant 20236702340059

Award Date 6/15/23
Completion Date 6/14/27
Dollars Obligated $650K
Federal Grant Program
10.310
Assistance Type
Project Grant
Place of Performance
Storrs, CT 06269, USA
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This $650,000 Project Grant award from the U.S. Department of Agriculture's National Institute of Food and Agriculture (AFRI CFDA 10.310) will generate new insights on farmers' market structure, consumer behavior, and food policy through the use of big mobile location data and advanced machine learning methods.

The key products and services to be delivered under this 4-year award include:

  1. Providing new understanding of consumer decisions and motivations regarding farmers' markets.
  2. Identifying spillover effects of farmers' markets on nearby businesses.
  3. Measuring the degree to which targeted low-income customers attend these markets, which are often used to address food insecurity.
  4. Assessing the competitive landscape of farmers' markets and how it impacts attendance and complementary business activity. The award recipient, the University of Connecticut, will leverage their expertise in big data analytics and interdisciplinary collaboration to deliver this innovative research.

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