This $607,597.50 federal Project Grant award, issued on September 30, 2024, is funded by the U.S. Department of Agriculture's Farmers Market and Local Food Promotion Program (CFDA 10.175). The primary objective is to increase access to and sales for direct-to-consumer farm businesses in Northeastern Connecticut. Key activities include providing technical assistance to enroll farms as SNAP retailers, expanding a regional marketing campaign through media outreach and events, and partnering with a local food hub to help farms join an online marketplace. Anticipated outcomes include increased SNAP transactions at farms, greater consumer awareness, more farmers market visits, and new customers for participating farm businesses. The University of Connecticut is the prime awardee and will collaborate with a commercial kitchen co-op and a regional non-profit organization to deliver these services across 31 towns in Eastern Connecticut.
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