WATER SPORTS FOUNDATION WILL IMPLEMENT THE NEW MEDIA OUTREACH FOR BOATING SAFETY PROJECT, COMBINING SOCIAL MEDIA, TRUE STORIES, AND TARGETED OUTREACH TO PROMOTE RECREATIONAL BOATING AND PADDLING SAFETY. THE INITIATIVE WILL LEVERAGE INFLUENCERS AND LEGACY MEDIA BRANDS TO ENGAGE AUDIENCES, FOSTER CONVERSATIONS, AND INFLUENCE GROUP CULTURE. BY CREATING EMOTIONAL CONNECTIONS AND ENGAGING CONTENT, THIS PROJECT WILL NORMALIZE SAFE BEHAVIORS AND REDUCE INCIDENTS NATIONWIDE.