Cooperative Agreement 1225A4823

The Department of Agriculture Agricultural Marketing Service awarded a $316,077 Project Grant under the Farmers Market and Local Food Promotion Program to Pajaro Valley Community Health Trust. The grant will sustain and build the capacity of El Mercado farmer's market over three years by doubling foot traffic, agricultural producers, and average gross sales. Activities will focus on increasing foot traffic through consumer marketing and engagement and growing the number of participating...

The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $103,474 Farmers Market and Local Food Promotion Program (CFDA 10.175) project grant to the Portland Farmers Market. The funding will support initiatives to: 1) Increase accessibility and awareness of farmers markets as direct-to-consumer sales opportunities for underserved farmers and ranchers, 2) Provide trainings to enhance vendor success in diverse marketplaces, and 3) Increase the number of vendors at the Lents...

The City of Henderson was awarded a $123,672.50 Project Grant from the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The grant funding will support the development, implementation, and evaluation of a Farmers Market Feasibility Study to identify ways to promote and market existing and new farmers markets in the city. Through a public-private partnership, the city will work with contracted farmers market...

The Central Market Trust was awarded a $305,147 project grant from the US Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program to explore expanding its programming outside of the Central Market walls. The Trust will research best practices, develop program models, study feasibility, and identify implementation plans for increasing access to local foods in the Pennsylvania area through 2025. The Farmers Market and Local Food...

The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $132,540 Project Grant under the Farmers Market and Local Food Promotion Program (CFDA 10.175) to the Urban Oasis Project Inc. The 2-year grant, awarded on September 30, 2024, will increase sales of locally grown produce at two existing farmers markets and test two new markets for economic sustainability. Key activities include digital and print media campaigns, cooking demonstrations by farmers, and biannual focus...

The Department of Agriculture Agricultural Marketing Service awarded a $410,647 Project Grant under the Farmers Market and Local Food Promotion Program to support Cobblestone Farmers Market in increasing its capacity. The three-year award running from September 2021 through September 2024 will fund targeted marketing, vendor recruitment of new and socially disadvantaged farmers, and strategic planning activities. Specifically, a robust marketing campaign aims to re-grow customer awareness and...

This $650,000 Project Grant award from the U.S. Department of Agriculture's National Institute of Food and Agriculture (AFRI CFDA 10.310) will generate new insights on farmers' market structure, consumer behavior, and food policy through the use of big mobile location data and advanced machine learning methods. The key products and services to be delivered under this 4-year award include: Providing new understanding of consumer decisions and motivations regarding farmers' markets. Identifying...

This Project Grant award from the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175) will support Cornell University's agriculture marketing research program. The $611,641 grant aims to increase sales of local foods at farmers markets by analyzing point-of-sale data and rapid market assessment surveys to understand shopper and vendor dynamics, vendor sales performance, and opportunities to create a more...

The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $307,040 Project Grant under the Farmers Market and Local Food Promotion Program (CFDA 10.175) to Feeding Northeast Florida, a non-profit organization, to develop a comprehensive business and management plan for revitalizing the Jacksonville Farmers Market. The objective is to boost the involvement of local food producers and restore the market's prominence as a leading sales venue in the region. The funding will...

The Department of Agriculture's Agricultural Marketing Service awarded Planting Justice $703,025 under the Farmers Market and Local Food Promotion Program to establish new market access opportunities for small local growers in the Bay Area through September 2024. The project will operate a farmers' market truck serving stops in Oakland and Richmond, establishing market access for at least five growers and serving an estimated 15,600 customers annually. A weekly farmers' market will also be...