Two (2) panels advertising all material provided by the new mexico army national guard (nmarng) for recruitment and retention goals. The contractor shall provide services to generate qualified…
Ended Purchase Order Awarded Last action
- Contract number
- W912J325PA030
- Awardee
-
Directional Ad-Vantage Holdings, LLC UEI QCCAEMCZ6UN5
- Awarding agency
-
New Mexico National Guard
Army National Guard, Department of Defense
- Obligated
- $9,100
Award facts
- Opportunity
-
- W912J325QCOR5 Solicitation number
- Contract value 100% obligated
- $9,100.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 339999 All Other Miscellaneous Manufacturing
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Albuquerque, NM 87101, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this award
The New Mexico Army National Guard awarded a firm fixed-price purchase order valued at $9,100 to Directional Ad-Vantage Holdings, LLC (doing business as Smartlite) on August 11, 2025, with completion targeted for August 9, 2026. The contract calls for the contractor to design and produce two advertising panels using materials provided by NMARNG to support the organization's recruitment and retention objectives. Smartlite will generate qualified advertisements tailored to meet the National Guard's strategic goals for attracting and retaining military personnel. The contract was awarded without a set-aside designation, indicating open competition in the federal contracting marketplace. Work will be performed in Albuquerque, New Mexico.
Smartlite is an established provider of advertising and marketing services specializing in defense-sector clients, with a track record of delivering similar mall directory and targeted advertising solutions to military organizations. The company has been registered in the System for Award Management since February 2009 and has secured multiple prior federal contracts with defense agencies, including previous awards from the New Mexico National Guard. This award represents a continuation of Smartlite's engagement with the National Guard's marketing initiatives to enhance visibility of military programs and facilities within local communities to support force development objectives.
Description
Two (2) panels advertising all material provided by the new mexico army national guard (nmarng) for recruitment and retention goals. The contractor shall provide services to generate qualified advertisement for recruitment.
Quick answers
Who was awarded contract W912J325PA030?
W912J325PA030 was awarded to Directional Ad-Vantage Holdings, LLC by New Mexico National Guard (Army National Guard) on August 11, 2025.
How much is contract W912J325PA030 worth?
The government has obligated $9,100 on W912J325PA030.
Was contract W912J325PA030 competed?
The extent of competition for W912J325PA030 was not competed. The government received 1 offer.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award