Requirement: social media advertising campaign management for wisconsin army national guard recruiting.
Ended Purchase Order Awarded Last action
- Contract number
- W912J225PA017
- Awardee
-
Nativa, Inc. UEI P3GJJM99M3Y4
- Awarding agency
-
Wisconsin National Guard
Army National Guard, Department of Defense
- Obligated
- $140,000
Award facts
- Contract value 100% obligated
- $140,000.04 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R699 Support- Administrative: Other
- Set-aside
- 8(a) Sole Source
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Madison, WI 53704, USA
Award details come from SAM.gov/FPDS.
About this award
The Wisconsin Army National Guard awarded a $140K firm fixed-price purchase order to Nativa, Inc., a Phoenix-based, Hispanic American-owned small business certified under the SBA's 8(a) Program. This sole source contract, set aside for 8(a) participants, calls for social media advertising campaign management to support Wisconsin Army National Guard recruiting efforts. The contract is performance-based through August 31, 2026, with work conducted in Madison, Wisconsin. Nativa's 8(a) certification status, expiring May 21, 2026, qualified the company for this targeted procurement vehicle designed to support socially and economically disadvantaged business enterprises.
Nativa specializes in digital marketing, graphic design, and advertising services for federal defense and civilian agencies. The company leverages two primary federal contract vehicles—the 8(a) STARS III Government-Wide Acquisition Contract (valued at $50B) and a Federal Supply Schedule contract (valued at $8M)—to deliver marketing and IT-based solutions. This Wisconsin National Guard award aligns with Nativa's existing portfolio of defense-sector digital and social media work, including prior contracts with the Air Force and FEMA. The company's demonstrated expertise in military recruiting campaigns and social media management positions it to execute targeted advertising outreach for the Wisconsin Army National Guard's talent acquisition objectives.
Quick answers
Who was awarded contract W912J225PA017?
W912J225PA017 was awarded to Nativa, Inc. by Wisconsin National Guard (Army National Guard) on September 1, 2025.
How much is contract W912J225PA017 worth?
The government has obligated $140,000 on W912J225PA017.
Was contract W912J225PA017 competed?
The extent of competition for W912J225PA017 was not competed under sap. The government received 1 offer. It was set aside: 8(a) Sole Source.
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