This is a firm-fixed price contract awarded by the Department of the Army to Ginball LLC, a small disadvantaged woman-owned business, to provide name, image, and likeness (NIL) influencer marketing services. The $7,500 contract will utilize well-known Montana State University student-athletes as influencers to build brand awareness for the Montana Army National Guard over a 5-month period from August 2024 to December 2024. The contract was awarded under a small business set-aside through a simplified acquisition process, with the objective of maximizing the marketing budget using factors such as past performance, technical capabilities, and the proposed marketing plan.
Generated 12/26/24, 9:07 AM