Ndarng recruitment & retention battalion __ FY21 digital outdoor advertising billboard purchase order
Ended Purchase Order Awarded Last action
- Contract number
- W901UZ21P0008
- Awardee
-
Newman Signs, Inc. UEI KFPNAN3FAQV9
- Awarding agency
-
North Dakota National Guard
Army National Guard, Department of Defense
- Obligated
- $145,444
Award facts
- Opportunity
-
- Outdoor Digital Billboard Advertising __ NDARNG Recruitment & Retention Solicitation · W901UZ21Q1203 · Posted Dec 4, 2020
- Contract value 25% obligated
-
- $145,444.00 Current, with exercised options
- $581,776.00 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 6 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Jamestown, ND, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $145,444 |
About this award
The North Dakota Army National Guard awarded a $581,776 firm fixed price purchase order to Newman Signs, Inc. Traffic Division, doing business as Newman Outdoor Advertising, to provide digital billboard advertising services in support of recruitment and retention efforts. The solicitation sought a minimum of 2,880 daily impressions across 25 digital billboards located in high traffic areas and within one mile of two state universities through dynamic messaging targeted to potential recruits. Funded by the Department of the Army, the contract enables the North Dakota Army National Guard Recruitment and Retention Battalion to leverage an outdoor advertising campaign statewide from January 2021 through December 2024 with the option to renew for up to three additional years. There was no set-aside designation for this requirement to support the National Guard's recruitment and retention programs through January 2025.
Quick answers
Who was awarded contract W901UZ21P0008?
W901UZ21P0008 was awarded to Newman Signs, Inc. by North Dakota National Guard (Army National Guard) on December 22, 2020.
How much is contract W901UZ21P0008 worth?
The government has obligated $145,444 on W901UZ21P0008. Its potential value, with all options, is $581,776.
Was contract W901UZ21P0008 competed?
The extent of competition for W901UZ21P0008 was full and open competition. The government received 6 offers.
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