This is for the WA ANG to advertise at the u of w.
Ended Purchase Order Awarded Last action
- Contract number
- W50S9E25PA020
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $75,000
Award facts
- Contract value 100% obligated
- $75,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Camp Murray, WA 98430, USA
Award details come from SAM.gov/FPDS.
About this award
The Washington Air National Guard (ANG) awarded a $75,000 firm fixed-price purchase order to Learfield Communications, LLC, doing business as Learfield IMG College, for advertising services at the University of Washington. The contract, awarded on September 18, 2025, with a completion date of December 18, 2025, is designed to support military recruiting and branding initiatives through multimedia advertising leveraging Learfield's exclusive rights with university athletic programs. The place of performance is Tacoma, Washington, and no set-aside designation was applied to this award.
Learfield Communications, a media and technology company headquartered in Plano, Texas, specializes in college athletics multimedia rights and marketing services tailored to military recruiting objectives. The company has an established track record delivering similar advertising and marketing campaigns to the U.S. Air Force, Air National Guard, and Department of the Army, typically encompassing local and regional advertising, digital and traditional media placements, athletic sponsorships, signage, and targeted outreach to college students. This award represents a continuation of Learfield's strategic partnership with the Air Force to enhance recruitment and military branding efforts on college campuses.
Quick answers
Who was awarded contract W50S9E25PA020?
W50S9E25PA020 was awarded to Learfield Communications, LLC by Department of the Army (Department of Defense) on September 18, 2025.
How much is contract W50S9E25PA020 worth?
The government has obligated $75,000 on W50S9E25PA020.
Which agency awarded contract W50S9E25PA020?
Department of the Army (Department of Defense) awarded W50S9E25PA020, with funding from Air Force (Department of Defense).
Was contract W50S9E25PA020 competed?
The extent of competition for W50S9E25PA020 was not competed under sap. The government received 1 offer.
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